Jan 2019 – May 2019 · 4 mos · Bangalore

Apr 2017 – May 2019 · 2 yrs 1 mo · Bengaluru Area, India

• I was a part of the global eCommerce team and managed the eCommerce division of India.
• Lead e-commerce product launches – coordinating with cross-functional teams to ensure successful online launches on marketplaces, including product page set up, promotion plans & traffic campaigns
• Manage digital ad campaigns with a focus on ROI, traffic, and search ranking improvements for the target keywords
• Manage & report performance product-specific digital marketing campaigns, and assess against goals (ROI and KPIs)
• Develop and maintain key metrics and reports; evaluate and communicate trends and issues on an ongoing basis
• Coordinate tasks with the cross-functional teams that include customer advocacy, regional and global marketing team, finance, reporting team, etc. & external teams
• Monitor listings & optimize product detail page content on marketplaces in order to maximize conversion rate
• Developing and executing merchandising plans and strategies in line with the sales forecast and achieving them
• Selected Accomplishments:
• Successfully turned around the Amazon marketing campaigns & Facebook ads to deliver 30% growth and a 600% increase in ROAS
• Launched the product-specific digital marketing campaigns, content optimization & conversion rate optimization which contributed to 60% YoY growth
• Led the successful online launch of the Belkin’s flagship product “the wireless chargers” and increased the sales by 500% in 6 months
• Helped to reach the top seller position in HDMI Cable & Wireless Charger category on Amazon.in through promotions, offers, and marketing activities
• Significantly Increased revenue by maintaining the desired ROI and played a major role in scaling up sales and achieving monthly sales targets

Jul 2016 – Mar 2017 · 8 mos · Bengaluru Area, India

• Led a small digital marketing team to scale up customer acquisition and retention through Paid Social, SEM, Display, SEO & Native advertising via channels like Facebook ads, Google AdWords, Twitter ads etc across India, Singapore, Australia & UAE regions.
• Selected Accomplishments:
• Created a marketing funnel with a combination of content, paid acquisition, email automation which resulted in 5X more leads in 3 months
• Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction
• Reduced the cost per user acquisition by half through optimizing the acquisition funnel - experimenting ad creatives, landing pages, A/B testing & Google analytics etc

Jul 2014 – Jul 2016 · 2 yrs · Coimbatore Area, India

• Key Responsibilities are
• Responsible to increase sales, grow website & blog traffic through various channels of marketing - SEO, Facebook Ads, Google AdWords, Display ads, Email marketing & Remarketing
• Discovering potential keywords by extensive keyword research methods, monitor and evaluate search results and search performance across major search engines
• Creating, managing, and optimizing Facebook ads, Google Adwords search and display campaigns to drive targeted traffic to achieve desired results within the budget
• Tracking and analyzing the web traffic usage metrics using Google Analytics and creating reports to provide valuable insights
• Managing social media accounts to create awareness and use it for content distribution.
• eCommerce activities such as catalogues and product management
• Scaling up traffic on the blog by strategizing content while doing various SEO optimizations on the same and making sure that it reaches a wider audience
• Work closely with product, creative, content and design team to help in creating a g best-in-class digital customer experience
• Highlights:
• Helped in the journey of a No.1 destination for customized jewellery in India
• Increased organic traffic by 500% in three months and improved the rankings on Google Search through long tail keywords targeting
• Optimized campaigns by carrying out extensive Keyword Research, multivariate ad testing, direct landing page optimization, strategic bidding and other such techniques
• Significantly Increased revenue by maintaining the desired ROI and played a major role in scaling up sales and achieving monthly sales targets
• Performed customer/market research to launch the new series of customized jewellery in the market such as Lord of the Ring (LOTR), Baby first drawing pendant etc. to capitalize on an unmet market need

Nov 2013 – Sep 2014 · 10 mos · Coimbatore Area, India