Geetanjali Khanna

Digital Marketing Specialist

Delhi, India11 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in performance marketing and traffic optimization.
Proven track record in managing key accounts in education.
Strong background in digital marketing strategy and execution.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Education and Travel sectors.

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Skills

Core Skills

Digital MarketingPerformance MarketingAccount ManagementBusiness DevelopmentStrategy

Other Skills

A/B TestingAnalytical SkillsArtificial Intelligence for BusinessAttention to DetailBusiness GrowthBusiness StrategyCampaign AnalyticsCampaign ExecutionCommunicationCross-functional Team LeadershipDanceData AnalysisDigital CampaignsDigital ChannelsDigital Marketing Communications

About

I am a digital marketing professional with experience in performance marketing and traffic source optimization. User journey tracking, segmenting & profiling of audience base to run highly targeted Ads, designing highly effective landing pages and strategizing nurture journey for lead conversion are some of the key areas I work in. I enjoy managing influencer & social media marketing along with cross-functional collaboration. Past experience includes strategy, key account management and corporate sales in travel, hospitality and education industries. Here are some of my key skills- digital marketing, strategy & planning, digital KAM, data analysis and process documentation. I am always in learning-mode and at the same time like to share my knowledge and experience I have gathered in the marketing domain with budding marketers!

Experience

Graduate management admission council™ (gmac™)

Digital Marketing Manager

May 2021 – Present · 4 yrs 10 mos · Gurugram, Haryana, India

Responsible for conceptualizing and executing end-to-end digital marketing initiatives for South Asia, Middle East and Africa.
✓ Conceptualizing digital engagement plans for GMAT™, NMAT™, EA assessments
✓ Planning and executing user acquisition, re-marketing initiatives through affiliate channels, direct buys from publishers, Google Ads, Display, YouTube, Facebook and Quora.
✓ Responsible for ROI driven performance marketing, optimizing different traffic sources to achieve transaction objectives.
✓ Tracking entire user journey, segmenting, and profiling of audience base to run highly targeted ads for improving CTR and conversion rate.
✓ Designing highly effective landing pages for campaigns with focus on better lead fill rates.
✓ Strategically planning and executing the nurture journey for qualified leads in the system to have them take further actions on the website, engage them, and finally get them converted.
✓ Managing various key stakeholders and supporting various teams globally with key insights and digital initiatives that works for the South Asia, Middle East, and Africa regions.
✓ Strategizing for influencer marketing and social media management

Performance MarketingGoogle AdsUser Journey TrackingTraffic Source OptimizationLead GenerationDigital Marketing

Shiksha.com

2 roles

Area Manager, Corporate Sales- Key Accounts | Digital Marketing

Jul 2019 – Apr 2021 · 1 yr 9 mos

✓ Responsible for pitching, closing and managing the digital marketing campaigns for key accounts (Universities, Institutes and Edtech organisations).
✓ Looking after end to end management of the key accounts involving objection handling, negotiation, deal closure and delivery.
✓ Executing the whole campaign for the academic year involving deciding the target group, content sourcing, guiding the design team for creatives, brand building of the client and ensuring proper deliverables.
✓ Conducting monthly reviews with clients on campaign progress and suggestions involving all key stakeholders of the university or institute.
✓ Guiding and sharing insights with the clients on regular basis and managing relationship with them.

Digital MarketingNegotiationAccount ManagementCampaign Execution

Manager, Corporate Sales- Key Accounts | Digital Marketing

Aug 2018 – Jul 2019 · 11 mos

Makemytrip

2 roles

Assistant Manager, Global Key Accounts

Apr 2017 – Aug 2018 · 1 yr 4 mos

✓ Responsible for managing and growing the international hotel chains in my portfolio (globally).
✓ Accountable for business growth of the chain accounts in my portfolio.
✓ Strategize and act as an advisor to the hotels to help them grow with respect to room nights and revenue.
✓ Manage relationships with our key account partners.
✓ Prepare presentations backed with data to help our hotel partners analyse current situation and plan for future growth.

Account ManagementBusiness GrowthPresentation SkillsBusiness Development

Sr. Business Manager

Dec 2014 – Mar 2017 · 2 yrs 3 mos

✓ Worked in the strategy team of Business Development- Hotels. Was responsible for various strategic decisions for our hotel partners (PAN India).
✓ Helped in formulating the business development proposals for hotels with a data driven approach that led to mutual business growth.
✓ Was involved in key decision making in closing the deals with our hotel partners.
✓ Supported Business Development team by advising them on key proposals and streamlining various processes.
✓ Coordinated with various other teams to smoothen and fasten the closure of deals.

Business DevelopmentStrategyData Analysis