Sumit Verma

CEO

Bengaluru, Karnataka, India10 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10 years of experience in digital ad sales and business development.
Successfully scaled multiple digital businesses at Paytm and Flipkart.
Achieved 120%+ YoY GMV growth in Home décor category.

Stackforce AI infers this person is a Digital Advertising and E-commerce professional with strong business development expertise.

Contact

sumit.verma.eee09@gmail.com LinkedIn

Skills

Core Skills

Digital Advertising SalesBusiness DevelopmentMonetization StrategiesCategory ManagementNegotiationSupply Chain ManagementMarket AnalysisMarket ResearchData Analysis

Other Skills

Account ManagementBusiness PlanningBusiness StrategyCross-functional CollaborationsDigital MarketingE-commerceGo-to-Market StrategyGrowth StrategiesKey Account ManagementManagementMicrosoft ExcelMicrosoft OfficeMicrosoft WordNew Business DevelopmentOnline Advertising

About

• Business development and Digital Ad sales leader with an MBA from FMS Delhi and B.Tech from IIT BHU, Varanasi and 10 years of high impact experience in growing diverse businesses in consumer internet space • Scaled up multiple digital businesses including Digital Ads, Cashback Points Deals, E commerce- Fashion and Home category for Paytm and Flipkart • Managed key strategic partnerships with top international and national brands to attain high and sustainable growth with continuous negotiations on monetization, better selection, pricing and delivery timelines • Planned & executed best possible deals with supply optimization for India’s biggest online sale – The Big Billion Days’ 19 & 20 • Proven track record of solving complex problems in ambiguous setting, driving ruthless rigor in execution, and creating impact while leading a team

Experience

Paytm

3 roles

General Manager - Paytm Ads

Promoted

Jul 2024 – Present · 1 yr 8 mos

Leading PAN India ad sales charter for E-commerce, D2C, Fashion, Media & Entertainment

Digital Advertising SalesBusiness DevelopmentTeam LeadershipStrategic Negotiations

Assistant General Manager - Paytm Ads

Promoted

Apr 2023 – Jun 2024 · 1 yr 2 mos

Built the deals monetization business (Hot deals, Jackpots, Spin the wheel) of Paytm from scratch and scaled up supply from 0 to 150+ brands to build a significant and steady revenue stream for Paytm

Business DevelopmentMonetization StrategiesNegotiation

Senior Key Account Manager - Paytm Ads

Apr 2021 – Mar 2023 · 1 yr 11 mos

Flipkart

Category Manager

May 2019 – Apr 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India

1. Owned responsibility for growth of Home décor portfolio including lighting, wall shelves & photo frames
2. Managed accounts of 20+ high potential marketplace sellers to ensure high GMV growth for category through continuous negotiations on new selection onboarding, competitive pricing, speed improvement, cataloguing improvements & in stock availability
3. Worked with 5+ national lighting brands to close joint business plans and improve Flipkart market share by exclusive launches
4. End to end responsibility of customer returns reduction of Home décor & furnishing business through MSKU level returns analysis and improvements/modifications in packaging, cataloguing, quality, supply chain and return window optimizations
5. Negotiated and achieved brand advertisements from sellers/brands to sustain & grow bottom line of the category
6. Supply chain & demand planning of bought SKUs to minimize in-stock loss & maximize regional utilization
7. Planning & execution of best possible deals with supply optimization for India’s biggest online sale – The Big Billion Days’ 19&20
8. Achieved 120%+ YoY GMV growth in assigned portfolio against Home décor category growth of 80%
9. Won 2 Flipkart level awards for achieving highest listings participation from managed sellers for Flipkart plus loyalty program

Category ManagementNegotiationSupply Chain Management

Reliance

2 roles

Business Development Manager (Reliance Emerging Leaders Program)

Jun 2017 – May 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India

Business development – Chairman’s office, Mumbai
a) Developed business cases on new project opportunities involving capital expenditure above $20 million for review of top management
b) Evaluated the market, economics, technology & managed stakeholder perspectives to substantiate feasibility of proposed project
Business development/Marketing/Regional sales – Navi Mumbai
a) Member of the founding business development team for launching a new petrochemicals business – Reliance Composites Solutions
b) Overall sales responsibility of territory for 5 composites segments

Business DevelopmentMarket AnalysisStakeholder Management

MBA Summer Intern - Marketing

Apr 2016 – Jun 2016 · 2 mos · Mumbai, Maharashtra, India

Received a Pre-Placement offer based on performance during summer internship
Project Title: Potential evaluation & market expansion strategy for activewear & sportswear in India
1) Market analysis through meetings with 25+ manufacturers, 15+ store managers & 5 brands in 5 states
2) Evaluated total sportswear market size and market share with fiber/yarn wise volume estimates
3) Conducted In-depth interviews to gauge customer perception; identified new target groups
4) Increased new products adoption and sales at B2B level through product portfolio presentations
5) Presented detailed analysis of import-export patterns and market scenarios of other countries

Market ResearchData AnalysisPresentation Skills