Oct 2017 – Mar 2021 · 3 yrs 5 mos

• Spearheaded the horizontal services marketing across the globe for mindshare and marketshare piece impacting revenue growth and customer satisfaction

Mar 2015 – Oct 2017 · 2 yrs 7 mos

• Part of Cognizant Infrastructure Services( CIS) Division.Responsible for Marketing, Strategy & Alliance activities with in-depth focus on Analyst Relations, Events, Campaigns & Social media.
• Looking after APAC & Middle East market

Jul 2014 – Feb 2015 · 7 mos · Noida, Uttar Pradesh, India

• Infrastructure Marketing for NORAM Business unit.

Oct 2012 – Jun 2014 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• At HCL Technologies, I’m responsible for the Global Marketing operations and support function for Infrastructure services. Key responsibilities includes Analyst Relations, Online & Digital Marketing, Global Events, Campaign management, Account Based Marketing, Content & Creative management and Vendor management. Play integral role in marketing strategies for introducing HCL’s Infrastructure Management Services to key prospects and clients resulting in high demand generation for the company.

Mar 2010 – Sep 2012 · 2 yrs 6 mos · Noida, Uttar Pradesh, India

• Responsible for the Global Marketing operations and support function for Infrastructure services.Key responsibilities includes, Analyst Relations, Global Events, Campaign Management,Asset Management.. Play integral role in Account Based marketing Strategies for introducing HCL’s Infrastructure Management Services.
•  Marketing Operations
• A.) Analyst Relations: Key analyst mapping and contributing to key analysts briefings for infrastructure services aiming at increased company visibility leading to revenue growth. Responding to RFI’s/Surveys, events participation, handling analyst inquiry calls/teleconference briefings.
• B.) Global Events: End to end event management which includes, event qualification and mapping, pre event activities, coordination with the event organizers, designing theme, backdrop and logistics for the event. Close relationship with the Inside sales team for prospect interactions. Finalizing the gifts/collaterals and post event activities like ROI evaluation, lead nurturing and RFX’s influenced
• D) Third party vendor Management; Project Management ( training, sharing collaterals, project governance) responsible for shortlisting vendors for demand generation for Infrastructure services, rate negotiations, billing, weekly reviews, coordinating them with onsite sales.
• E) Account Based Marketing; Focusing and working on Case studies, Awards, webinars, podcasts, videos etc. Special project on GCM, EN Events and Account Based Marketing.
• F)Campaign management: Managing vertical & horizontal led campaigns for Infrastructure Services. Pre-campaign and post campaign activities resulting in high ROI.Coordination with Vendor and demand generation teams for successful execution of campaigns.
• G) Coordination with creative design and content management team to provide inputs for collaterals, marketing brochures, case studies, mailers and presentation.

May 2009 – Feb 2010 · 9 mos · Noida, Uttar Pradesh, India

• As an HR Consultant with EmpXtracK in Business Developement. I was providing HR solutions to different companies in North America, Canada, U.K for their HR Department that covers all aspects of an employee lifecycle in an organization - right from recruitment to performance management, growth and eventual exit. Saigun product(Empxtrack) helps automate all HR processes in your organization and provides strategic inputs to all stakeholders including HR Managers, Management, Managers and Employees.
• Job Description includes: Business Development, Account Management

May 2008 – Jun 2008 · 1 mo · Noida, Uttar Pradesh, India

• Did a Project on "Dealer Network analysis of Two wheeler industry in West Delhi region".
• Dealer Mapping and the best dealer in the region was known by the help of SPSS.