Apr 2025 – Present · 11 mos

• Intersection of my two passions Marketing and Technology. Building Zlicc to make offline and online engagements more impactful with technology
• Ensuring marketers have ready-to-use tools and solutions for their engagements:
• Increase their brand recall
• Increase RoI with real-time data and analytics
• Increase the interactivity
• If you are a marketer and struggling to justify your investments in engagements, connect with us! We will ensure your updates also have a Blue tick :)

Sep 2023 – Apr 2025 · 1 yr 7 mos · Hyderabad, Telangana, India · Hybrid

• Spearheaded the Global brand revitalisation of 100+ year old brand across 20+ markets
• Set up Commercial Excellence with Digital Transformation roadmap for Asia
• Built Global and regional intersection for a global product for local consumers
• Led team across global markets (20+)
• Developed entire plan and oversaw seamless implementation
• Manage multiple functions like Brand, Marcom, Packaging (and Supply), Legal, Internal Communication, Product streamlining globally
• Developed first ever brand line for commercial brand.
• Streamlined brand assets with comprehensive brand book for offline, digital and electronic across diverse markets of Americas, Europe and Asia

Apr 2022 – Present · 3 yrs 11 mos

• Selectively taking projects currently*
• Owner of an independent consulting service agency. Now operating exclusively online. Business strategy, Brand Strategy, New product development, Product launch, finance, marketing and everything in between!
• With nearly 20 years of experience across multiple industries, I help companies maximise their Brand, Marketing Operations and everything in between to optimise their business growth.
• Business Supported
• VouchPro (Jan 2022 onwards):
• 1. Scale and stabilise sales and marketing processes.
• 2. Launched a new IT Product for event check-in.
• 3. Business sold and taken exit - Oct 2023
• 4. Supported the launch of 2 books (https://amzn.in/d/9NQUI1q, https://amzn.in/d/ilfNSqD)
• Other brands provided consultancy

Mar 2022 – Jan 2023 · 10 mos

• As the first team member of Duolingo English Test in India, I laid the foundation of the business in APAC with a focus on India. I worked on the strategic and actionable plans for the product, keeping its uniqueness alive vs the incumbent competition.

Nov 2019 – Mar 2022 · 2 yrs 4 mos

• My role as Global Marketing Director, reporting to the chairman of InUni, had the global responsibility to growth brand and product development, performance marketing and analytics driving Digital Business for the company. A key focus is on coaching and mentoring a strong global team of Sales team & Marketers and ensuring KPIs and targets are exceeded.
• Leading a team of 50+ high performers, driving India operations for InUni (Including sales, marketing and finance) I drove business growth of 10Mn+ pounds and managed marketing budget of 2Mn pounds
• InUni revolutionised the International recruitment for its partners building their brand and working as their International Markets arm in developing countries. I also drove growth for InUni in the UK, US and Europe, focusing on new partner acquisition.

Dec 2017 – Nov 2019 · 1 yr 11 mos · Hyderabad Area, India

• As a direct report of the Managing Director of the company, I managed all internal and external communications for HIL Ltd, a publically listed organisation. I also undertook additional responsibility of supporting marketing for CK Birla Group and its companies as CMO advisor to Mrs Amita Birla.
• During my time at HIL, I developed Multiple award winning Marketing campaigns
• Drove Employer Brand to support HIL's Great Place to Work certification with the highest Pride score for organisation
• Consulted CK Birla Group companies on multiple projects. I was promoted from the position of GM to AVP within a span of 1 year due to my exceptional contribution to the growth of the organisation
• Member of Senior Management in HIL, responsible for growth of the company brand with initiatives spanning across in Marketing, Brand, CSR, Internal and External Communication - largely for India and some work for global markets as well.
• I consider this role of an Editor or a choirmaster who ensures that we all sing the song in the same rhythm to tell a story which is interesting to the consumer as well as relevant for the business.
• I lead the Marketing team for corporate brand HIL and business brands Parador, Charminar and Birla Aerocon. Apart from Marketing communications, responsible for new product launches, PR, Employee communication, Digital communication etc.

Nov 2015 – Dec 2017 · 2 yrs 1 mo · Mumbai Metropolitan Region

• Part of the core Marketing team which led the launch of the most iconic brands of India, factest growing network across any category in the world - Jio
• Lead Marketing initiatives of the Value format retail business for the brands Reliance Smart and Reliance Fresh.
• Establishing the brand positioning and developing mass media campaigns

Dec 2014 – Nov 2015 · 11 mos · Mumbai Area, India

• Made the Brand LinkedIn more relevant and approachable to students and professional.
• Increased new user segment growth by repositioning LinkedIn as networking platform for finding relevent professional opportunities for early jobbers

Jan 2013 – Dec 2014 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Joined Independent Fiat to relaunch the Brand in Indian market.
• This is my first stint in Auto Industry - learning the very dynamic and very competitive environment with ensuring my Brand gains maximum growth!
• Able to grow the brand significantly with much higher consideration towards the brand from where we started in Market
• Responsible for key Brand interventions in ATL Space, Digital and Experiential
• Part of charged up - will do group; which has grown the company Month on Month in the southward trending Industry

Jul 2011 – Jan 2013 · 1 yr 6 mos

• Launched range of Idea Branded Smart Phones by the name of Idea 3G Smartfones. Managed the complete smart phone business of Idea Cellular Ltd nationally scaling to $25 Mn in 2 years
• Identifying the product for launch
• Testing and Production planning
• Packaging, Launch and Communication
• Inventory Management
• Product Bundling, Backend Integration
• After sales service, Sales Schemes

Jun 2010 – Jul 2011 · 1 yr 1 mo

• Creative communication, Handset Packaging, Brand Identity - development, guidelines and implementation, Retail visibility, Events, research, Budgeting and Planning

Jun 2008 – Jun 2010 · 2 yrs

• Brand Management

Jun 2007 – Jun 2008 · 1 yr

• Mix of Cross Functional Training in an Operating Circle environment (Idea, Gujarat) and On the job Training in National Brand Team (Mumbai)

Jan 2006 – Jan 2006 · 0 mo

• Research project on the Launch of their Artificial Sweetener SPLENDA