Jun 2023 – Nov 2024 · 1 yr 5 mos

• Led strategic transformation and market expansion, as a core member of the leadership team—spearheaded a pivotal cloud-based SaaS migration that boosted ARR by 10%, launched 5 new solutions, and expanded into 3 new markets. Built a high-performing product marketing team that grew audience reach by 30% through impactful national presentations and thought leadership. Architected and executed GTM strategies, including messaging, positioning, and sales enablement, resulting in a 25% lift in MQLs and SQLs. Defined a 5-year strategic plan and guided cross-functional teams through critical organizational change, ensuring business continuity.

Apr 2022 – Jun 2023 · 1 yr 2 mos

Feb 2020 – Apr 2022 · 2 yrs 2 mos

Jan 2019 – Feb 2020 · 1 yr 1 mo · Denver, Colorado

• As a Senior Product Marketing Manager at Welltok, I drove 25% sales demand growth through innovative campaign strategies and compelling messaging. I successfully differentiated our solutions in a crowded market by developing impactful content and comprehensive sales enablement programs. Additionally, I built consensus and executed seamless integration during acquisitions and rebranding at Welltok, Inc. in Denver, Colorado.

Sep 2012 – Jan 2019 · 6 yrs 4 mos · Aurora, CO

• Led strategic marketing efforts for 9 service lines, driving a 10% increase in referrals through collaborative C-suite partnerships and innovative campaigns. Successfully managed and developed a team of direct reports during rapid organizational growth. Elevated national brand visibility, culminating in a top 10 ranking in US News & World Report. Oversaw cross-functional teams to deliver comprehensive marketing solutions, from branding and insights to execution and analytics.

Mar 2012 – Aug 2012 · 5 mos · Denver, CO

• In my role as Manager of Marketing & Communications at Saint Joseph Hospital Foundation in Denver, CO, I led the development and execution of a comprehensive marketing plan for the Heritage Project capital campaign. This included launching a new website within a tight deadline, managing content planning, site map development, and vendor relationships. Additionally, I successfully implemented email marketing campaigns for SJH Foundation and its major events, consistently achieving a 27% open rate.

Aug 2011 – Jan 2012 · 5 mos · Greenwood Village, CO

• In my role as an Interactive Campaign Manager at HealthTrans, I spearheaded the development of tailored email marketing campaigns for sales departments, established a successful media strategy for the launch of the BigAppleRx product in New York City, and designed integrated campaign materials including collateral and trade show displays.

Mar 2008 – Aug 2011 · 3 yrs 5 mos · Greater Denver Area

• As the Regional Marketing Director, I led the marketing efforts for MedExpress Urgent Care in Colorado, overseeing media placement, budget management, email campaigns, and social media integration to drive brand visibility and community engagement. I managed the rebranding of two Colorado acquisitions and a regional office & team, owned and maintained an annual media budget of $2M ensuring optimal spending for maximum ROI, and I executed successful national email marketing campaigns for corporate with a 19% open rate, driving customer retention and acquisition.

Mar 2004 – Mar 2008 · 4 yrs · Greenwood Village, CO

• As the Marketing Director at Assurity Financial Services, I spearheaded strategic marketing initiatives to propel company growth from $100 million to $505 million in annual loan originations. I managed a team of 9 direct and 3 indirect staff members, coordinated industry events, and executed large-scale email and direct mail campaigns to support our sales staff.

Aug 2003 – Mar 2004 · 7 mos · Denver, CO/Avon, CO

Jun 2002 – Jul 2003 · 1 yr 1 mo · Palm Desert, CA