Kate Sigg

Product Director

Denver, Colorado, United States21 yrs experience

Highly Stable

Key Highlights

Expert in developing go-to-market strategies.
Proven track record in product marketing leadership.
Strong background in team management and cross-functional collaboration.

Stackforce AI infers this person is a SaaS Product Marketing Leader with expertise in go-to-market strategies and team management.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingMarketing StrategyPublic RelationsMarketing Communications

Other Skills

Account ManagementAnalyst RelationsBusiness InsightsCampaign StrategiesChange ManagementCommunicationCompetitive AnalysisCompetitive IntelligenceContent DevelopmentContent StrategyCopywritingCorporate CommunicationsCross-functional AlignmentCross-functional LeadershipCross-functional Team Leadership

About

Accomplished product marketing leader — passionate about creating and implementing effective go-to-market strategies based on business and market intelligence, years of experience and sheer curiosity. Go-To-Market Strategy • Positioning & Messaging • Product Launches • Analyst Relations • Market & Competitive Analysis • Team Management • Cross-functional Leadership • Sales Enablement • Content Development • Campaign Strategy • Field Marketing • B2B • Cloud • Cybersecurity • AI • PaaS • SaaS

Experience

Unisys

Director, Solution Marketing

Sep 2023 – Present · 2 yrs 6 mos · Denver, Colorado · Remote

As director of solution marketing, I lead a high-performing team to develop customer-centric marketing strategies, campaigns and content for applications, cloud, cybersecurity, data and AI solutions. I focus on aligning our initiatives with business growth objectives, enhancing solution positioning, competitive advantage and go-to-market execution.

Go-To-Market StrategyPositioning & MessagingProduct LaunchesAnalyst RelationsMarket & Competitive AnalysisTeam Management+4

Xactly corp

2 roles

Director of Product Marketing

Promoted

Jul 2022 – Sep 2023 · 1 yr 2 mos · Denver, Colorado, United States

Head of Product Marketing | Led a collaborative team of high-performing product and content marketers, developed and executed go-to-market strategies, managed analyst relations, and partnered cross-functionally to achieve business goals.

Go-to-Market StrategyAnalyst RelationsCross-functional LeadershipProduct Marketing

Senior Manager, Product Marketing

Sep 2021 – Jul 2022 · 10 mos · Denver, Colorado, United States

Willis towers watson

2 roles

Senior Associate, Product Marketing

Jan 2020 – Aug 2021 · 1 yr 7 mos · Hybrid

Launched job reinvention SaaS product. Managed GTM strategy, positioning/messaging and enablement assets for employee engagement software and compensation survey/market data practice.

Go-To-Market StrategyPositioning & MessagingProduct Marketing

Field Marketing Lead

Nov 2015 – Jan 2020 · 4 yrs 2 mos · Hybrid

Served as a trusted marketing advisor across two U.S. markets to align local and corporate marketing initiatives with integrated marketing activities.

Swisslog healthcare

Product Marketing Manager

Jul 2013 – Nov 2015 · 2 yrs 4 mos · Greater Denver Area · Hybrid

Managed GTM planning and implementation for healthcare automation products in North America. Developed messaging, collateral, case studies, thought leadership and website content, while enabling sales team to achieve business goals.

Go-To-Market StrategyContent DevelopmentProduct Marketing

Corporate united

Category Marketing Manager

Nov 2008 – Jun 2013 · 4 yrs 7 mos · Denver, CO · Hybrid

Developed strategic category marketing plans and content across various verticals for email, events, videos, social and media/blogger relations. Managed relationships with industry centers of influence, securing dozens of interviews, guest blog posts and supply chain industry awards.

Strategic MarketingContent DevelopmentMarketing StrategyProduct Marketing