Jul 2024 – Oct 2025 · 1 yr 3 mos · Denver, Colorado, United States · Hybrid

• In this role, I served as the head of Product & Content Marketing, leading a team of five.
• Built on Salesforce, AgentSync is the leading innovator of insurance Distribution Channel Management (DCM) software with $161m in Series B financing. AgentSync ensures agencies and carriers can scale distribution efficiently, while remaining compliant within a labyrinth of state regulations.
• In this role I have rebuilt the PMM function from scratch after it laid dormant for 18 months. I worked with senior leadership to overhaul messaging and reposition as a multi-product company, providing value across buying committees. My team also launched four new products in the first year contributing to $17m in pipeline. On the content marketing side we were successful in driving a 67% increase in organic traffic YoY, while working with Demand Gen to revive our integrated campaigns.

May 2021 – Jul 2024 · 3 yrs 2 mos · Denver, Colorado, United States

• Head of Product Marketing for JLL's Facility Management SaaS program supporting more than 8M users at 1M locations worldwide. Chiefly responsible for messaging, positioning, pricing strategy, competitive analysis, sales and demand enablement, and go-to-market (GTM) activities in North America, EMEA & APAC.
• Products: SaaS, Business Intelligence, AI/ML, Managed Services
• Industries: grocery, retail, restaurant, financial services, data centers, SLED, manufacturing
• Segment: mid-market, enterprise

Aug 2020 – May 2021 · 9 mos · Chicago, Illinois, United States

• EverCommerce is a leading provider of software solutions for field service providers.
• In this role, I built out a new Product Marketing function for a portfolio of seven companies representing over $100m in revenue, in the Field Service Management vertical. I developed a new GTM strategy while implementing new messaging, positioning and pricing strategies for the brands.

Jul 2019 – Apr 2020 · 9 mos

• Toast is the #1 provider of integrated restaurant software that IPO'ed at $33 billion in 2021.
• In this role, I led the transition of the StratEx brand and ongoing marketing strategy for Payroll, HR and Benefits ("Employee Cloud"), post-acquisition. Led Competitive Intelligence, Positioning, Messaging, Win/Loss Analytics, Pricing and Packaging.

Jan 2018 – Jul 2019 · 1 yr 6 mos

• Established new Product Marketing department for growing Payroll & HRIS SaaS
• company, overseeing all messaging, competitive positioning, partnerships,
• content creation, and sales enablement. Reported to StratEx CEO, managed a portfolio of ~12 products & services.

Apr 2017 – Jan 2018 · 9 mos

• Wrote multi-year GTM strategy framework and worked directly with the C-Suite to redesign internal programs for scale. Led market entry into the restaurant industry. Reported to StratEx COO.

Jul 2016 – Jun 2017 · 11 mos · Washington D.C. Metro Area

• Strategy & management consulting across retail, investment advisory, and
• non-profit, in North American Market. Clients included Tim Horton’s, World Wildlife Fund, The World Bank and Corporate Knights.

Mar 2015 – Jun 2016 · 1 yr 3 mos · Toronto, ON

• Social Enterprise Consulting arm of Deloitte and University of Toronto's Rotman School of Management. 3-person team responsible for all business development, project design and delivery. Clients included Nestle and L’Arche International.

May 2013 – Jun 2014 · 1 yr 1 mo

• A social and economic development program in ~70 countries collaborating with governments, schools, NGOs, and entrepreneurs in education, business, health, information technology, agriculture, and the environment.
• Operated as primary liaison between administration, field staff, and partnership organizations in the Emberá-Wounaan territory and Darien province of Panama.
• Leading Teams: oversaw ~35 project managers, and led the technical onboarding for ~16 during site entry. Measured project progress through establishing impact baselines and KPIs.
• Relationship Management: established ~6 new sites for host country development, while extending partnerships with community groups, NGOs, and Government Agencies (e.g. U.S. Embassy in Panama, United Nations Development Program, Panama Ministries of Environment and Health).
• Communication & Presentation: delivered ~25 presentations on Peace Corps’ message to partner groups.

Jan 2011 – Jun 2013 · 2 yrs 5 mos

• A social and economic development program in ~70 countries collaborating with governments, schools, NGOs, and entrepreneurs in education, business, health, information technology, agriculture, and the environment.
• Consulted a rural agricultural cooperative with 500 members, primarily in areas of organic coffee and cocoa procurement and processing. Secondary projects: youth development, women’s artisanry and water sanitation.
• Process Improvement: training in vertical integration led to ~400% profit increase from goods sold. Reforestation of ~18 hectares of primary forest led to new coffee-centric polycultures.
• Business Development: connected community partners with government and individual donor financing, totaling $60,000, to invest in seminars, packaging, marketing, logistics and industrial resources.

Jan 2009 – Jun 2010 · 1 yr 5 mos · Galapagos Islands and La Hesperie, Ecuador

• A Bill & Melinda Gates Foundation “eco-voluntourism” partner, serving 21 countries, engaging over 26,000 volunteers to-date. Managed staff of 60.