May 2025 – Present · 1 yr · Singapore

• Building the end-to-end product and technology function for the world’s largest Web3 and AI conferences. Defining the long-term tech strategy, hiring and mentoring engineers, PMs, and analysts to scale a high-velocity team.
• Architecting the company’s entire digital ecosystem - from public websites to internal tools - enabling global expansion with unified tech infrastructure, analytics, and AI-powered automation.
• Directly accountable for $20M+ annual ticket sales, driving revenue through AB testing, funnel optimisation, and growth frameworks.
• Spearheading our B2B Sponsor Experience Platform, introducing a self-serve booth selector, benefits dashboard, and payment automation - materially improving retention and NPS among 300+ sponsors.
• Incubated and shipped 5+ AI-powered products within weeks, example: launched PhotoFinder, a facial-recognition tool used by 10K+ attendees for event photo retrieval.
• Led the full rebuild of the TOKEN Hackathon Platform for 160+ developers - redesigned onboarding, judging, and formation UX for the world’s largest Web3 hackathon.
• Leading AI adoption across core workflows, from automated video metadata generation to content tagging, achieving ~80% man-hours reduction and systematising AI-assisted delivery across teams.

Jan 2023 – May 2025 · 2 yrs 4 mos · Singapore

• Heading an award winning vertical of engineers, Product Managers, Product Analysts and UI/UX designers to propel experimentation to the heart of all decision-making in ZALORA
• My teams work to maximise our products' revenue potential: product analytics, marTech, and experimentation
• Owning our entire suite of innovation, "big bet" products which includes personalisation, cross-sell/up-sell strategies, Homepage experimentation, etc. to continuously strive for the best end user experience
• From scratch, brought our testing velocity from 0 to 400+ in a year, with 20 - 30 experiments live at any given time
• Consistently achieved quarterly recurring revenue of €500K+ through the experimenting cadence my team and I have incepted
• Notably, led an mWeb experimentation initiative which increased mWeb revenue contribution & conversion rates by 20% & 10% respectively through rapid testing
• De facto lead of company-wide experiment democratisation via my team’s Centre of Excellence function where we uphold all testing methods, impact measurement techniques, and act as AB testing evangelists
• Spearheaded our Products Analytics function, and have led a major migration project from Google Analytics to Mixpanel to enable self-serve insight generation at scale
• Owning our analytics & marTech architecture, which enables a constant stream of course-correcting insights from the millions of behavioural & transactional datapoints we track

Jan 2021 – Jan 2023 · 2 yrs · Singapore

• • Led the formation and strategy of a new growth business unit which oversees all experimentation/AB testing/analytics initiatives across the company

Jan 2023 – Jan 2024 · 1 yr · Singapore

• Uncommon is a private network for female leaders to connect, learn and grow. They select established, high-impact leaders across industries and equip them with the tools to succeed: a personal advisory board, top-level executive coaching and access to a network of subject matter experts.

Jan 2022 – Jan 2024 · 2 yrs

• https://mentorcruise.com/mentor/maychin/

Jan 2022 – Jan 2023 · 1 yr

Jan 2022 – Jan 2022 · 0 mo

Jan 2021 – Jan 2024 · 3 yrs

Jan 2019 – Jan 2021 · 2 yrs · Kuala Lumpur, Singapore, Philippines

• Leading all product discovery efforts, requirements grooming, and overseeing implementation. 2x-ed delivery velocity in 6 months.
• Implemented an iterative build-measure-learn cycle across key points in the user funnel. Notably, grew our appointment booking rates by > 2x.
• Launched a rapid website optimisation process to improve UI/UX and SE-ranking. Achieved a #1 position for key short-tail search queries and grew the website goal completion rate by 50%.
• Conceptualised automations to reduce redundant processes on our Ops teams. Saved approximately 100+ hours of man-hours/month through process automation.
• Agile thought leader proponent in the company and caretaker of our Scrum ceremonies.
• A single point of reference for domain knowledge across all our technical setups, infrastructure, mar-tech tools and automations.

Jan 2018 – Jan 2019 · 1 yr · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Built and launched a major eCommerce product in partnership with LINE Chat app. 5000x-ed MAUs within 6 months.
• Achieved 70% growth in engagement rates and 40% growth in conversion rates through ongoing product optimisation.
• Ruthlessly prioritised and pared down backlog items by 50% to enable rapid development of critical features. 2x-ed my team’s delivery speed.
• Designed APIs for a multimillion budget eTravel product for the Ministry of Tourism.
• Led my scrum team of engineers, UX-ers and analysts through backlog refinement, bimonthly sprints, Agile methodologies, and timeline estimations.

Jan 2018 – Jan 2018 · 0 mo

• Launched “Sell on Lazada” app in Malaysia, and grew app installations by 84%.
• Conceptualised and executed a multichannel user acquisition strategy, achieving 110% DAU growth.
• Kickstarted insightful status reports for Regional teams through regular SQL extractions from Alibaba’s database.

Jan 2017 – Jan 2018 · 1 yr · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Launched a new eduTech mobile app, reaching 100K users in 6 months.
• Led iteration on the app’s onboarding funnel to minimise friction and drop-offs. 
This grew user sign up rates by 800%, reaching a record number of accounts created.
• Launched an in-app online store and iterated on the store recommendation algorithm, growing the average basket size by 30%.

Jan 2016 – Jan 2017 · 1 yr · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Executed 6 digital product launches with average revenues of $500K USD against a budget of $10K USD per launch.
• Conceived of and owned a proof-of-concept referral feature, growing signups by 60% for a particular product launch.
• Led project of conversion rate optimisation across the launch funnel, resulting in a company record of a $1 million+ USD product launch.