Ryan Wiggins

VP of Product

San Francisco, California, United States14 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Drove 10x customer growth in four years at Mercury.
  • Established successful product growth teams at leading tech companies.
  • Generated over $10M in ROI through innovative advertising strategies.
Stackforce AI infers this person is a Fintech and B2C Product Growth Expert with a strong focus on innovative strategies.

Contact

LinkedIn

Skills

Core Skills

Product StrategyGrowth Management

Other Skills

GrowthDataProduct ManagementTeam LeadershipCustomer AcquisitionProduct DevelopmentProduct GrowthMarketingPartnershipsPartnership DevelopmentUser EngagementTeam BuildingAdvertisingAdvertising StrategyRevenue Generation

Experience

14 yrs 3 mos
Total Experience
3 yrs 6 mos
Average Tenure
4 yrs 10 mos
Current Experience

Mercury

VP, Product

Jun 2021 – Present · 4 yrs 10 mos

  • Lead for Growth, Data, core product experiences and expansion
  • Started Growth product team + Data function (DS/DE/AE/ML)
  • drove 10x customer growth in first 4 years (more in revenue) through innovative products like demo.mercury.com, SAFEs by Mercury, Payment Requests, Customer Referrals, and more
  • Exec team member
GrowthDataProduct ManagementProduct StrategyGrowth Management

Whatsapp inc.

Manager, Product Growth

Nov 2017 – Jun 2021 · 3 yrs 7 mos

  • Lead for Product Growth at WhatsApp. Started and managed team that drove growth for consumer app, business, payments, Click-to-WhatsApp Ads through product, marketing, and partnerships
Product GrowthMarketingPartnershipsGrowth ManagementProduct Strategy

Facebook

3 roles

Product Growth, Workplace by Facebook

Oct 2016 – Nov 2017 · 1 yr 1 mo

  • Started and built Product Growth team from launch of Workplace to 2M+ MAU
Product GrowthUser EngagementProduct Strategy

Product Growth, Ads Growth

Promoted

Feb 2015 – Oct 2016 · 1 yr 8 mos

  • IC for Product Growth on Ads Growth
  • Found and convinced team to build changes in entry points that drove 1M+ advertisers
  • Started Coupons program and generated $10M+ in ROI-positive spend and is major growth driver to date.
  • Led adoption strategy for in-product communications platform to enable FB teams to communicate to businesses in product, which drives significant incremental revenue
Product GrowthAdvertisingGrowth Management

SMB Client Services Associate

May 2012 – Feb 2015 · 2 yrs 9 mos

  • Multiple roles in client service for Facebook's advertisers.

U.s. department of commerce

Export Assistance Intern

Jan 2012 – May 2012 · 4 mos · Austin, Texas Metropolitan Area

Education

St.Edward's University

B.A. — Economics; International Relations

Jan 2008 – Jan 2012

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