Sarang Brahme

Product Manager

Pune, India22 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in employer branding and recruitment marketing.
  • Founder of influential recruitment communities in India.
  • Proven track record in enhancing candidate experience.
Stackforce AI infers this person is a recruitment marketing strategist with expertise in employer branding and community building.

Contact

Skills

Core Skills

Employer BrandingRecruitment MarketingCommunity BuildingRecruitment NetworkingTalent AcquisitionMarketingCandidate ExperienceSocial Recruiting

Other Skills

Applicant Tracking SystemsBloggingBoolean SearchingBrandingCanvaCommunicationCommunications StrategyContent ManagementContent StrategyE-recruitmentEmployee EngagementEmployee Value PropositionEvent ManagementExecutive SearchGenerative AI

About

👋 Hi, I’m Sarang — a recruiter/sourcer turned employer brand and recruitment marketing strategist who believes that every company has a story worth telling (and telling well) to attract relevant talent. Over the past decade, I’ve helped brands like GoDaddy, ShareChat, and Capgemini shape their voice as employers — blending marketing strategy with recruitment insight to attract and engage the right talent. Currently, I lead Employer Branding for GoDaddy, partnering with business leaders to uncover what truly sets us apart and turning that into meaningful narratives across EVP design, social and digital storytelling, employee advocacy, and recruitment marketing. I’m also deeply involved in the community side of things — 🌟 Founder, Employer Brand Collective (EBC): A network of 150+ top EB and recruitment marketing professionals driving the conversation around employer branding in India Inc. 🤝 Co-founder, Recruiting Adda: A thriving community of 7000+ recruiters learning, sharing, and growing together. What excites me most is bridging the gap between marketing, talent, and culture — helping companies not just attract talent, but inspire belief. If you’re passionate about building authentic employer brands, creating employee-led storytelling, or exploring how marketing can transform talent acquisition, let’s connect and exchange ideas.

Experience

Godaddy

Senior Employer Brand Strategist

Aug 2024Present · 1 yr 7 mos · Pune, Maharashtra, India · Remote

  • Leading recruitment marketing, talent attraction events, and employee advocacy programs.
Event ManagementProject ManagementEmployer BrandingRecruitment Marketing

Sharechat

Head of Employer (Talent) Branding

Jun 2022Aug 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

  • My role is to enable our leaders & employees to share this fantastic story of ShareChat and build a strong awareness in the target audience. On a mission to build ShareChat's Employer and Talent brand authentically to attract & hire top talent.
  • I created a function and small team to work closely with business teams to uncover unique selling points and differentiators to build a pitch about ShareChat's business and talent. I was working to create and share a strong narrative through employer value proposition, social media/digital marketing strategy, employee advocacy and content marketing. Part of the product function and directly reporting to the Chief Product Officer.
  • I am building up an employer brand strategy from scratch with key inputs from the business leaders and working on creating the brand narrative & EVP for the ShareChat organization.
  • Improved the content of our careers site and built function-wise employer brand pitches to position ShareChat differentiators and unique selling propositions personalized to the type of target audience.
  • Created new social media channels - YT, Insta, and Twitter and worked to build a new content strategy to put employees and leaders at the forefront.
  • Boosted our employer brand and engagement through internal and external events like Hackathon, tech webinars, b-school engagement, and internal roadshows to help improve the brand image internally and externally.
  • Worked closely with CXOs to help them be an advocate of ShareChat externally by supporting content and engagement opportunities.
  • Leveraged email marketing, website improvements, social analytics and similar tools to improve talent communications.
Event ManagementCanvaPeople ManagementCommunicationRecruitment MarketingContent Management+10

The employer brand collective

Founding Member

Jan 2022Present · 4 yrs 2 mos

  • A niche community of employer branding professionals in India. It's a platform for EB professionals to exchange ideas, share, and learn. I'm proud of what we have built together - a sense of belonging, a place to ask questions, generate ideas, and have fun.
  • If you are a employer branding professional in India and would like to be part of this community, please get in touch with me.

Capgemini

5 roles

Program Manager – Candidate Experience & Employer Branding

Mar 2020Jun 2022 · 2 yrs 3 mos

  • My role has three different dimensions which are interconnected.
  • 1.Proactively listen to our employees & candidates through different platforms like Glassdoor and other internal channels to provide business & managers with a transparent view of our people are telling us about their experiences.
  • 2. Working with internal stakeholders & the people analytics team to build key insights to help Capgemini global teams to re-shape better experiences to attract, grow & retain the talent.
  • 3. Articulate the authentic story (EVP) of why someone should join or stay at Capgemini through internal & external talent branding while leveraging attraction tools like LinkedIn, careers pages, social media etc to analyse and hire top talent.
  • I work with various partners like marketing, recruiting, HR, D&I, business teams to collaborate and help position Capgemini as an attractive place for our target audience. I aim to build a “marketing” mindset within HR, recruiting & business teams to bring & showcase a business value of a new talent currencies called "experience" and "brand",
People ManagementCommunicationHuman Resources Information Systems (HRIS)Recruitment MarketingContent Managementtalent branding+5

Senior Manager - Global Social Recruiting & Talent Branding

Promoted

Jan 2017Mar 2020 · 3 yrs 2 mos

  • Globally lead agenda to attract & hire top talent, engage target talent pool through talent branding & provide great first experience for talent to work with us. I also lead digital transformation agenda for new global recruiting system on talent attraction, careers site & analytics. I firmly believe "digital" is a mindset and we should put "candidate" in the middle of everything we do in recruiting. Lead the team of wonderful like minded people who believe in the power of digital, social & branding to transform the way we source, engages & brand. Learning happens on the ground and thus everyday learns new ways of change management, transformation without losing a touch on the reality. Loves interacting with HR/recruiting folks to train on new ways of hiring talent - which is the only way recruiting community can stay current & proves value to business.
  • Lead implementation of SAP Successfactors RMK for global teams as a functional SME. Played a key role in designing the solution for recruiting teams which has delivered larger success along with better talent engagement & candidate experience. Big believer in Design thinking concept and been part of design sprint workshops to enhance candidate experience.
People ManagementHuman Resources Information Systems (HRIS)Recruitment Marketingtalent brandingBrandingMarketing+3

Global Lead - Social Recruiting

Jan 2014Dec 2016 · 2 yrs 11 mos

  • Initiated a Global Social Recruiting role to collaborate with various SBUs and regions within Capgemini group with a common objective of enhancing employer brand and increase social media integration in our talent acquisition eco-system. I'm excited to bring in the global social recruiting framework and a strategic approach to our social talent engagement and sourcing efforts. My goal is to work with recruiting teams and help them to use social media in most effective and result-driven manner. My involvement with our marketing teams is key to make sure a uniform & branded presence on all social media channels for branding and recruiting campaigns.
  • It's a dream come true role for me,..
Recruitment MarketingBrandingCandidate ExperienceSocial RecruitingEmployer Branding

Social Recruiting Lead - India

Promoted

Mar 2011Dec 2013 · 2 yrs 9 mos

  • Social Media Recruiting | Employer Branding
  • At Capgemini we understand the importance of social media in recruitment and brand building. I am responsible to manage several official Capgemini social media communities to promote our career offering and building an "Employer Brand". This includes supporting various brand campaigns in conjunction to marketing teams internally as well as externally. These communities are designed to engage and enhance candidate experience for Capgemini India.
  • I am also responsible for transforming Candidate experience through enhanced Career portal as an ongoing activity. I work with technical and marketing teams to transform our Career portal to a "Talent Magnet".
  • Training & Competency Development
  • We have designed a special framework to manage competency development and training programme for all sourcing teams. This includes identifying learning gaps, designing custom learning programmes, planning and delivering the same as required by internal sourcing teams. These programmes are designed to increase sourcing competency to new-edge sourcing technology / tips for internal sourcers. The programme also includes managing KM and Newsletters as well.
Recruitment MarketingBrandingEmployer Branding

Senior & Strategic Hiring - Sourcing

Jun 2009Mar 2011 · 1 yr 9 mos

  • Capgemini - Consulting. Technology. Outsourcing
  • Presently working within RMG/PRM - Sourcing team (FS GBU) for candidates across all levels and technologies. Utilizing best of available resources including job boards, networking sites, search engines and other passive tools of finding a "real talent".
  • Predominantly working on senior level / executive level hires for SAP, CRM, Core Banking (Flexcube / Finacle), Infrastructure Management, BI, dot Net, Microsoft, Siebel, ADM, payments, financial services, strategy, transformation, consulting etc.
  • If you want to be a part of innovation and growth - Capgemini offers you an excellent true leadership and strategic platform.

Recruiting adda

Founding Member

Jan 2012Present · 14 yrs 2 mos · India

  • Founding member of the Recruiting Adda (Formerly Sourcing Adda) community with the purpose of providing a networking and learning platform to recruiters. We've over 10k members and frequently do meetups and events, including a flagship TASCON event. https://recruitingadda.com/
Event ManagementCommunicationGenerative AICommunity BuildingRecruitment Networking

Verve os2i

Manager - Client Services

Mar 2009May 2009 · 2 mos · Pune Area, India

  • OS2i has been taken over by Verve Communications PVT Ltd to form brand called "Verve OS2i". In addition to previous duties - I also have a complete responsibility of Research Division (Name Generation) and end to end (iRPO) division.

Os2i

3 roles

Manager - Client Services

Jan 2008Feb 2009 · 1 yr 1 mo · Pune Area, India

  • Currently managing a client services team consisting over 4 managers and over 40 E-Recruitment specialists. This division is specialised in providing candidate resourcing and recruitment BPO solutions to EMEA companies.
  • Responsible for the offshore delivery teams to provide satisfactory services as per client needs and expectations.
  • Resourcing – active and passive
  • Converting requirements into Resourcing strategy
  • Constantly adding new tools in research tool-box
  • Managing the process till interview scheduling
  • Played a vital part in introducing "Onshore Success Management" formula into the service integration. Worked onshore (UK) for 4 months on client-sites.
  • Designing the offshore processes
  • Identifying further integration opportunities and advising clients accordingly
  • Formal and informal performance appraisals and reviews
  • Working with managers to identify and develop the resource development plans for technical and soft-skills.

Pre-Sales Manager / Trials Manager

Apr 2006Dec 2007 · 1 yr 8 mos · Pune Area, India

  • OS2i offers a free trial to provide a pilot run experience to new clients. This is aimed at providing an overview and glimpse, how the service model works.
  • I handle a team of 5 who are dedicated to deliver trials for overseas clients. Designed and implemented a new trials process which is a part of sales / business development activity in OS2i. Refined the new procedure to provide better customer service, communication and balanced (quality and quantity) results to new clients.
  • Delivered trials successfully for OS2i's one of most biggest clients - both in US and UK. Introduced concept of premier trials for top notch potential clients to provide longer trial experience.

E-Recruitment Specialist

Jul 2004Apr 2006 · 1 yr 9 mos · Pune Area, India

  • Welcome to OS2i - The world's largest provider of offshore Recruitment Process Outsourcing (RPO) services to the Global Recruitment Market.
  • Operating a hybrid onshore-offshore business model, OS2i's Recruitment Outsourcing facility is based in India and supported by offices in the UK and USA. The dual-shore model allows OS2i to deliver Recruitment Process Outsourcing (RPO) services at offshore rates while guaranteeing onshore quality and accountability.
  • This position design to provide the customize recruitment research & value addition services to UK & US clients. We search round the internet to get the candidates suitable for client's job profile. We use different recruitment research strategies and tool to find interested candidates. This includes job board searching, headhunting etc. We also serve clients with value addition services like Vacancy monitoring, CV Formatting & Data Mining. We are currently serving to fortune level companies.

Wonderfulbuys.com

Executive - Web Promotions

May 2003Jul 2004 · 1 yr 2 mos · Pune Area, India

  • Worked as Web Promotions (Search Engine Marketing) Executive for over 1 year. I was responsible for bidding on paid search engines like Google (Adwords), Yahoo (Overture), Findwhat and Lycos.
  • Played a key role in starting new campaigns like Froogle, Yahoo Shopping with profitable ROI returning. Extensively used search engines to effiecient results.

Education

Modern College

B. Com — Costing & Accounting

Jan 1999Jan 2003

Hindustan Antibiotics School

HSC

Jan 1998Present

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