May 2023 – Apr 2025 · 1 yr 11 mos · Remote

• Led various lifecycle, growth, and monetization projects at a profitable, fast-moving SaaS company, stepping into marketing leadership during a critical period of growth.
• Rebuilt Podia’s growth strategy after a restructure, returning core signups and plan revenue to growth within 45 days
• Took over as most senior marketer and led GTM efforts through major pricing and plan changes that reignited net revenue growth
• Delivered >$100K in recovered MRR via lifecycle programs including winbacks, upgrades, and annual plan conversions
• Restructured affiliate program, 2xed all time sales revenue and increasing yearly profit by over $100K within 6 months
• Increased paid signups with a new email strategy lifting daily revenue by 9% on send days
• Built and launched Podia’s 1:1 sales model, contributing significant expansion revenue from campaigns like Podia Email and Black Friday
• Created Podia’s first org-wide marketing dashboard, unlocking strategic visibility into revenue, attribution, and channel performance
• Managed key product launches (Podia Email, Podia Blogging, new free trial) and ran betas, positioning, and GTM planning

Mar 2021 – Present · 5 yrs · On-site

• I help founders and early marketing teams to get their signups and revenue moving again in two main ways:
• Growth Punk – a 3 month sprint where I get hands on making lots of high impact growth projects happen around opportunities they haven't found or had time to prioritize.
• 👨‍🎤 Typical results: increased revenue through new lifecycle sequences, better conversion from acquisition efforts, improved profitability in affiliate programs, increased retention and expansion revenue rates, increased activation
• Lifecycle Sprints – in 4 weeks I stand up a series of broadcast emails to improve your visibility with your audience and get a prioritized list of your core lifecycle sequences such as onboarding, winbacks, upgrades and expansion sequences written.
• 👨‍🎤 Typical results: increase conversion from free to paid, more days above baseline revenue, increased retention, better activation rates
• Some clients I've worked with: Arrows, Castos, Plannit and Slides with Friends.

Mar 2021 – May 2023 · 2 yrs 2 mos

• Working with clients between $5M ARR and $75M ARR and delivering strategic demand gen programs for companies like Basecamp, OpenPhone, AdvisorEngine, Rally, Reltio and MyCase
• And building predictable and high quality pipeline for one of the world's leading SaaS marketing agencies:
• Developed and built a podcast strategy that has generated more than 10x ROI
• Increased brand awareness leading to high quality pipeline – 12.94% increase in direct traffic
• Generated millions in pipeline with 44.87% increase in SQLs over a 12 month period

Oct 2017 – Mar 2021 · 3 yrs 5 mos

• Learned how to be a marketer on hard mode:
• Build product led go to market strategy
• Grew organic conversions by 1330% in 12 months
• Scaled no-touch revenue 17% in six month period

Apr 2015 – Oct 2017 · 2 yrs 6 mos

Jan 2013 – Apr 2016 · 3 yrs 3 mos · Cardiff

Oct 2011 – Dec 2013 · 2 yrs 2 mos

• Customer publishing of community based online magazines for clients in the higher education, business services and medical industries.

Apr 2011 – May 2011 · 1 mo

Oct 2009 – Oct 2011 · 2 yrs

• Built Journal of Plastik brand and then ushered it into a more flexible brand under the name of Plastik Magazine (http://plastik.me).

Mar 2009 – Jun 2009 · 3 mos

• Mostly carrying out translation of documents between French and English as well as telephone translation between French and German.