Arokia Victo Prince — Digital Marketing Specialist
As a Senior Product Marketing Executive at Disney+ Hotstar, I lead end-to-end product storytelling and go-to-market strategy for one of India’s most loved streaming platforms. My focus lies in positioning content and product features to drive user growth, deepen engagement, and strengthen brand equity across millions of viewers. With over four years of digital marketing experience both as a freelance consultant and during my time at Trend Loud I’ve worked with B2B and B2C brands across industries including media, education, and healthcare. At Trend Loud, I led digital strategies for multiple B2B clients, delivering performance-focused content marketing, SEO growth plans, and LinkedIn-led demand generation campaigns. I bring a unique blend of creative insight and analytical thinking to every campaign whether it’s developing CRM journeys, crafting social and video content, or using user insights to sharpen product messaging. My ability to collaborate cross-functionally with product, design, and performance teams helps translate product value into compelling user stories. An MBA graduate from SRM University, I stay continuously updated with evolving trends in SEO, video, and product marketing. My certifications in positioning and digital strategy reflect a lifelong learning mindset and a deep commitment to marketing that’s both human and high-performing.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C and B2B sectors.
Location: Chennai, Tamil Nadu, India
Experience: 6 yrs 9 mos
Skills
- Product Marketing
- Digital Marketing
- Social Media Marketing
Career Highlights
- Led product storytelling for Disney+ Hotstar.
- Developed digital strategies for multiple B2B clients.
- Expert in SEO and performance-focused marketing.
Work Experience
Disney+ Hotstar
Senior Marketing Executive (2 yrs 7 mos)
Trend Loud
Senior Social Media Executive (1 yr 5 mos)
EdLocus Solutions Private Limited
Assistant Manager Digital Marketing (1 yr)
Hygge Journeys
Digital Marketing Consultant (4 yrs 1 mo)
echoVME
Digital Marketing Intern (2 mos)
CES
Content Writer (1 yr 9 mos)
Education
Master of Business Administration - MBA at SRM IST Chennai