Arokia Victo Prince

Digital Marketing Specialist

Chennai, Tamil Nadu, India6 yrs 9 mos experience

Key Highlights

  • Led product storytelling for Disney+ Hotstar.
  • Developed digital strategies for multiple B2B clients.
  • Expert in SEO and performance-focused marketing.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C and B2B sectors.

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Skills

Core Skills

Product MarketingDigital MarketingSocial Media Marketing

Other Skills

Analytical SkillsB2B MarketingB2B Marketing StrategyB2B SoftwareB2C MarketingBloggingBrandingBusiness-to-Business (B2B)CampaignsCommunicationConsumer BehaviorContent MarketingCopywritingCustomer ResearchData Analysis

About

As a Senior Product Marketing Executive at Disney+ Hotstar, I lead end-to-end product storytelling and go-to-market strategy for one of India’s most loved streaming platforms. My focus lies in positioning content and product features to drive user growth, deepen engagement, and strengthen brand equity across millions of viewers. With over four years of digital marketing experience both as a freelance consultant and during my time at Trend Loud I’ve worked with B2B and B2C brands across industries including media, education, and healthcare. At Trend Loud, I led digital strategies for multiple B2B clients, delivering performance-focused content marketing, SEO growth plans, and LinkedIn-led demand generation campaigns. I bring a unique blend of creative insight and analytical thinking to every campaign whether it’s developing CRM journeys, crafting social and video content, or using user insights to sharpen product messaging. My ability to collaborate cross-functionally with product, design, and performance teams helps translate product value into compelling user stories. An MBA graduate from SRM University, I stay continuously updated with evolving trends in SEO, video, and product marketing. My certifications in positioning and digital strategy reflect a lifelong learning mindset and a deep commitment to marketing that’s both human and high-performing.

Experience

Disney+ hotstar

Senior Marketing Executive

Jul 2022Feb 2025 · 2 yrs 7 mos · Chennai, Tamil Nadu, India

Customer ResearchMarket AnalysisSocial Media MarketingPerformance MarketingDigital MarketingSocial Media Strategist+10

Trend loud

Senior Social Media Executive

Sep 2020Feb 2022 · 1 yr 5 mos · Chennai, Tamil Nadu, India

Customer ResearchMarket AnalysisCommunicationStorytellingPresentation SkillsPositioning (Marketing)+5

Edlocus solutions private limited

Assistant Manager Digital Marketing

Mar 2019Mar 2020 · 1 yr · Chennai Area, India

  • I was handling the social media pages of Edlocus Solutions, running Google Ad campaigns focused on lead generation and brand awareness. Have also SEO optimized the company's website and have been also continuously strategizing the Off-page SEO for the website.
Customer ResearchMarket AnalysisB2B SoftwareCommunicationPositioning (Marketing)Product Marketing+5

Hygge journeys

Digital Marketing Consultant

Jun 2018Jul 2022 · 4 yrs 1 mo

Market AnalysisSales EnablementDigital Marketing

Echovme

Digital Marketing Intern

Jun 2018Aug 2018 · 2 mos · Chennai Area, India

Market Analysis

Ces

Content Writer

Jun 2015Mar 2017 · 1 yr 9 mos · Chennai Area, India

Marketing Materials

Education

SRM IST Chennai

Master of Business Administration - MBA

Jan 2017Jan 2019

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