Fatema Barodawala

Co-Founder

Bengaluru, Karnataka, India9 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Scaled Cakelicious to 40 outlets.
  • Featured on Shark Tank India.
  • Building a manufacturing unit for clean protein products.
Stackforce AI infers this person is a B2C FMCG entrepreneur with expertise in brand development and product innovation.

Contact

Skills

Core Skills

Business DevelopmentMarketing ManagementProduct DevelopmentFinancial ManagementOperations ManagementCustomer Lifecycle ManagementSearch Engine Optimization (seo)

Other Skills

NetworkingBranding and MarketingCustomer RelationsExpansion and GrowthAnalytical SkillsCommunicationEnglishSocial Media MarketingDigital MarketingProduct MarketingEmail MarketingDirect Marketing

About

Started Cakelicious out of a home kitchen. Scaled to 40 outlets, featured on Shark Tank India, Then Shut the brand, but never gave up the purpose. Now Building a Manufacturing unit to enable D2C builders in the clean protein space, get market hands on with white labelled products.

Experience

Cakelicious

2 roles

Co-Founder

Oct 2024Dec 2024 · 2 mos · On-site

Search Engine Optimization (SEO)Analytical Skills

Co-Founder

Oct 2020Present · 5 yrs 5 mos · On-site

  • Business Planning and Strategy:
  • Developing a clear business plan with goals, strategies, and vision for the bakery's growth.
  • Identifying target markets, designing unique selling propositions (USP), and ensuring the bakery stands out in the competitive market.
  • Product Development:
  • Creating and refining recipes to maintain high-quality products.
  • Continuously innovating by introducing new bakery items, seasonal specials, and catering to customer preferences (e.g., vegan, gluten-free options).
  • Financial Management:
  • Overseeing budgeting, forecasting, and managing the bakery’s finances.
  • Managing costs of ingredients, production, and overheads to ensure profitability.
  • Branding and Marketing:
  • Building and promoting the brand through digital and traditional marketing strategies.
  • Managing social media presence, collaborating with influencers, or running local events to attract customers.
  • Operations Management:
  • Managing daily operations such as inventory, staffing, production schedules, and quality control.
  • Ensuring the bakery complies with health and safety regulations, especially in food production.
  • Staffing and Team Leadership:
  • Recruiting and training a team of bakers, kitchen staff, and front-of-house employees.
  • Fostering a positive work environment, ensuring employee satisfaction and retention.
  • Customer Relations:
  • Interacting with customers to understand their needs, handling feedback, and resolving complaints.
  • Building a loyal customer base through excellent service and personalized products.
  • Expansion and Growth:
  • Exploring opportunities for expansion, whether through opening new outlets, franchising, or online sales.
  • Managing partnerships or collaborations with other businesses.
Business DevelopmentNetworkingMarketing Management

Career break

Career transition

Jul 2019Sep 2020 · 1 yr 2 mos

Outbox (surprise and experience providers)

Head of Marketing

Jan 2017May 2019 · 2 yrs 4 mos · Kolkata, West Bengal, India · On-site

Ambuja neotia

Marketing Executive

Jan 2016Dec 2016 · 11 mos · Kolkata, West Bengal, India · On-site

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