Divyalakshmi Prabakar

VP of Marketing

Chennai, Tamil Nadu, India13 yrs 9 mos experience

Highly Stable

Key Highlights

Led global marketing strategies for major SaaS companies.
Expert in event management and brand awareness campaigns.
Strong background in partner marketing and communications.

Stackforce AI infers this person is a seasoned marketing professional specializing in SaaS and event management.

Contact

Skills

Core Skills

Marketing ManagementProduct ManagementEvent ManagementMarketing Communications

Other Skills

Branding ExercisesCorporate BrandingCustomer Relationship Management (CRM)Digital MarketingManagementOnline MarketingPartner ManagementProduct MarketingSEMSaaSSocial Media Marketing

Experience

Freshworks

2 roles

Head of Marketing - Global Partnerships

Promoted

Oct 2018 – May 2022 · 3 yrs 7 mos

Marketing CommunicationsEvent ManagementProduct MarketingDigital MarketingCorporate BrandingMarketing Management+1

Marketing Manager - Channel Partnership

Feb 2015 – Oct 2018 · 3 yrs 8 mos

Marketing CommunicationsEvent ManagementProduct MarketingDigital MarketingMarketing Management

Manageengine

Marketing Manager - Partnerships and Global Events

Jul 2011 – Jan 2015 · 3 yrs 6 mos · Chennai

Current responsibilities include:
Worldwide Event Management (Tradeshows, User Conferences, Roadshows, Seminars....),
Increasing brand awareness by improving social media presence through strategizing, planning & executing social media campaigns
Branding Exercises
Online Marketing (Direct mailers, Online ads...)
Planned, organized and evaluated the significance of events such as tradeshows, User Conferences, Breakfast Seminars in countries like USA, UK, Australia, Canada, Germany, Italy, Poland, Netherlands, UAE, Oman, Kuwait, Saudi Arabia, Sweden, Spain, Turkey, Singapore and India. Traveling to these shows has always been a part of my responsibility and the onsite presence has given me ample opportunity to talk to other vendors, competitors, and analysts.
Passionate about branding exercises and campaign management.
Specialties - Brand Campaigns, Event Management, Marketing Communications, Content Management
Other roles - Social Media Marketing

Event ManagementSocial Media MarketingBranding ExercisesOnline MarketingMarketing Communications

Zoho corporation

Partner Marketing Executive

Jun 2008 – Jun 2011 · 3 yrs

Single Point of Contact between ManageEngine and worldwide partners.
Developed ideas and implemented Partner Zone for ManageEngine partners to access product resources, communicate with ManageEngine employees and other partners.
Planned and organized successful Partner Conferences with sales, marketing and technical agenda for different partners.

Event ManagementMarketing CommunicationsPartner ManagementMarketing Management