Sep 2024 – Mar 2025 · 6 mos · Singapore · On-site

• Joined the field and partner marketing team in Singapore to support Partner Marketing for APAC
• Drove key projects like partner corpsite revamp, to include new partner tracks that the company is launching, enhance partner onboarding journey, lead routing and partner experience on the website
• Collaborated with partner managers to create enablement collaterals & partner launch plans for partners who are newly onboarded
• Worked closely with cross-functional and global stakeholders to provide launch offers for key GTM Partners

Apr 2022 – Sep 2024 · 2 yrs 5 mos

• Strategic Partner Collaboration
• 2nd member to join the Partner Marketing team and build the function from scratch.
• Lead GTM planning. Created join marketing plans for top partners like Microsoft, Device42, Playvox etc. globally
• Joint Marketing Program Development
• Build ROI models that help generate demand and grow Freshworks in partner ecosystem.
• Drove measurable growth through joint marketing programs with key ITSM partners.
• Global & Regional Campaign Execution
• Cross collaborated with Freshworks field, digital & integrated marketing teams to build demand generation calendar (events & content calendar).
• Leverage historic data to analyze, create and execute vertical-focused campaigns for CX & ITSM persona.
• Cross-Functional Alignment
• Work closely with brand marketing & communications team to create content, generate assets & website revamp
• Performance Tracking & Optimization
• Drove measure ROI (1.5X YOY Growth) through joint partner marketing programs with key partners.
• Evaluated partner performance to provide insights on continuous improvement.
• Agency & Resource Management
• Manage local marketing agency relationships and resources to scale partner marketing programs globally
• Innovation & Best Practices
• Drove referral traffic from partner domain via organic campaigns
• Published joint customer case studies with partners
• Awards:
• Runner-up for Freshworks “Blog-a-thon” for my writeup on 6 Freshservice Apps that Help Businesses Deliver Uninteruptted IT
• G&M Emmy Awards 2020 (H2) at Freshworks: “Bond 007” Award for individual contribution to creating and executing innovative partner campaigns.
• G&M Emmy Awards 2020 (H1) at Freshworks: “Superstar” Award for individual contribution to creating and executing GTM activities and for delivering 100% lead achievement. .
• The Incredibles H1, 2020 - - ISV Marketing Team: Received team award for our contribution to the partnership pipeline.

Feb 2020 – Mar 2022 · 2 yrs 1 mo

• Planning Go-to-Market (GTM) activities with ISV partners and contributing to Freshworks G&M pipeline.
• Create and execute ISV marketing campaigns that drive both top-of-funnel growth as well as the adoption of new features and best practices.
• Work with cross-functional teams and vendors for integrated partner campaigns.
• Collaborate with multiple internal stakeholders across Marketing, Product, Sales, Legal, and Finance.
• Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, and video.
• Creatively repurpose existing content into alternative formats to market through different channels
• Constantly monitor effectiveness, establish key analytics and success metrics, and continuously refine the strategy as needed.

Mar 2019 – Feb 2020 · 11 mos · Greater Chennai Area

• Leveraging market research, insights and trends to design and implement marketing strategies and programs to increase awareness and adoption of Acqueon product suite.
• Key responsibilities include:
• Customer Research & Competitive analysis: Understand industry trends and competitors in the market. Comprehend the product and devise strategies to position it to the audience.
• Product Positioning & Messaging: Develop product positioning and messaging of Acqueon's product suite.
• Demand generation and Sales Enablement: Develop the strategy and manage the marketing programs that drive awareness and organic demand. Communicate the value proposition and provide high-value sales tools, training, and collateral.
• Content development – Conceptualize and create unique product and solution content for a variety of Acqueon's product suite.
• Events Management – Create marketing strategies for increasing attendee counts for events. Conceptualize ideas and collaterals that can generate higher traffic and increase the retention rate.

Nov 2018 – Feb 2019 · 3 mos · Greater Chennai Area

• Ideating omnichannel digital strategies for Servion's latest offerings.
• Strategizing and executing cross-channel promotion for users segments.
• Promoting Customer Experience Management "collaterals" from Servion to increase user traction through multiple channels.
• Strategizing and implementing ideas to establish Servion as a "thought leader" in CX and CEM.

Feb 2016 – Nov 2018 · 2 yrs 9 mos · Greater Chennai Area

• Collaborated with clients from India, USA, and UK from industries like Education, Lifestyle, Healthcare, IT and E-commerce.
• Marketing automation and demand generation for clients in the Education and IT sector. (Primary objective: To generate MQL's using online digital strategies like ad campaigns, webinars, events, etc.)
• Configured customized digital marketing strategies for clients that suit their objectives.
• Social media marketing to increase engagement and improve digital presence for clients. Devised optimized content marketing strategies and helped in content creation and monitoring for clients. On-page SEO optimization.

May 2014 – Jan 2016 · 1 yr 8 mos · Singapore

• Design Marketing Strategy for Promotions
• Marketing Strategy and Plans for MMO and MMORPG games (Singapore and ASEAN Market)
• Designing Banners and Videos using Adobe Illustrator and Canva.
• Develop online marketing plans/strategies for increasing the digital presence of games.
• Search Engine Optimization: Improve ORGANIC SEO for MapleStory (2D Platform Game)
• Ad Campaign Management
• Campaign Management for Mobile and PC Games in Google AdWords and Facebook (Power Editor).
• Data Analysis and performance monitoring using Google Analytics.
• Events: Execution of “Audition Barbeque Event” at Pasir Ris Park, Singapore.

Jan 2014 – Apr 2014 · 3 mos · Singapore · On-site

• Social Media Planning and Management
• Assist the team in the management of their social media portals (Facebook and Twitter).
• Increase the SEO of the site by focusing on backlinks production.
• Created, edited and managed blog articles for Venuerific
• Email Marketing and Campaign Management
• Worked in generating templates in Mailchimp to marketing campaigns for the company.