Jun 2021 – May 2022 · 11 mos · Bengaluru, Karnataka, India · On-site

• Highlights:
• Creating the ICP, Buyer Personas, Target Account List, and kickstarting ABM, which led to $ 15 Million USD ARR in revenue over 11 months.
• Building a Lead Qualification Framework that helped improve MQL to SQL ratio to 45% & SQL to Conversion to 28%
• Lead ABM Efforts to convert enterprise clients and increase ARPUs by 23%
• Increased organic traffic from 8k to 17k in less than six months.
• Improved Visitor to Lead conversions by 30%
• improved impression share & click-through rates by 25% in less than six months.
• No. of keywords ranking in the Top 3, Top 10, and Top 20 by 300%
• Build & Scaled the Community on Social Channels from 30k to 80k in less than 12 months
• Other Accomplishments
• Setting up the Corporate Website for the brand
• Implementing Google Analytics & Hubspot Automation
• Worked with Agencies to drive demand generation from Asia Pacific, LATAM, North America & EMEA Markets.
• Monitored & improved CPLs, CPOs, and CPAs for different geographies
• Led a team content & design team of 10 to create marketing assets, battle cards, case studies, and customer stories, helping position CropIn AgCloud as a platform of choice.
• Leveraged chat flows to drive users down the funnel, leading to increased time spent on the page, better visitor-to-lead ratios, and improved lead quality
• Worked with the agencies to improve page-speed insights by implementing containerisation of tags, reduced HTTP requests, image optimisation, lazy loads, cache loading etc
• Improve Domain Authority & Page Authority by building strategic back-links and hunting down opportunities to guest posts or requesting follow links from publications where the brand was mentioned but not tagged
• Awards & Achievements: Won the Employee of the Quarter Award for Q4 FY 21-22; Promoted to Head of Growth Role in addition to being Head of Content & Community within 4 months of my tenure.

Aug 2019 – Jun 2021 · 1 yr 10 mos · Hyderabad, Telangana, India · On-site

• Highlights:
• Increased organic traffic from 15k to 35k, with inbound leads contributing 20% to the top line
• Clocked in monthly revenues of 1.1 crores with an ARPU of 54,000
• Increase the No. of keywords in the Top 3, Top 10, and Top 30 by 5x
• Improved CTRs from 2.4% to 9% for all Search Paid Campaigns by improving ad copies & keyword targeting
• Improved CVR from 2.7% to 7.8% by optimising the user experience on landing pages, optimising them for mobile and running A/B variate experiments to gauge the copy & page layout performance
• Other Accomplishments
• Prepared go-to-market strategies for the Middle East & Africa Markets.
• Leveraged Marketing Automation – improved retention by 14.5%, DAU by 18%, and MAU by 26.4% by gamifying the app experience
• Improved NPS & CSAT score by 43%
• Improved SQL to Conversion rate by 26%
• Work with the agencies to drive targeted campaigns across the different stages of the buyer's journey - acquisition, registration, activation, engagement, and purchase.
• Set up lead qualification frameworks & lead scoring to move the prospects down the funnel
• Identify opportunities to cross-sell/ upsell solution offerings to existing customers and maximise account potential.
• Led a Sales Enablement Team to create battle cards, social proofs, case studies, one-pagers, proposals, and information documents
• Worked with the key sales stakeholders to personalise RFPs & RFIs
• Awards & Achievements: Won the Employee of the Quarter Award for Q2 & Q3 in FY 19-20 and for Q1 & Q2 in FY 20-21

Oct 2018 – Aug 2019 · 10 mos · Pune Area, India · On-site

• Target Audience: Parents (B2C) | Schools (B2B) | NGOs (B2B)
• Platforms: Website & App
• Services & Products: Child Rearing & Development Platform
• Focus Geographies: India
• Channels: ATL, BTL, Events, Activation, Digital
• Functions I Lead: Content & Communications
• Things I drive: Go to Market, Sales Enablement, Market Research, Gamification, Budgeting, Planning, Strategy, Search Engine Optimization, Inbound marketing, Webinars, Community Management, Partnerships, Content Planning & Calendar, Content Creation, User Journeys, Reporting & Analytics
• Media & Outreach, Storytelling, Brand Advocacy, Email Marketing, Social Media, Online Reputation Management, Search Engine Marketing
• Key Performance Metrics: Website Traffic, Visitors to Lead Ratio, Inbound leads generated, Share of Voice, Brand Sentiment, Total Reach, App Installs, App Registrations, AOV, DAU, MAU, AVE, Earned vs Paid, Stickiness Ratio, Session Duration, Video Watch Time on the App, Community Size, Email Subscribers, Share of Voice, Brand Sentiment, Total Reach, Community Size, Engagement Rates, Website Traffic, Lead Generation, CTRs, CPCs, CAC, Conversion Rate, Average Order Value, LTVs

Dec 2017 – Nov 2018 · 11 mos · Mumbai Area, India

• Target Audience: Enterprise, End Customers
• Platforms: E-Commerce Website & Enterprise Platform
• Services & Products: Digital Printing Services, Enterprise Platform
• Focus Geographies: India
• Channels: ATL, BTL, Events, Activation, Digital
• Functions I Lead: Digital Marketing, Content & Community
• Things I drive: Budgeting, Planning, Strategy, Media & Outreach, Storytelling, Brand Advocacy, Project Management, Marketing Automation, Email Marketing, Community Management, Social Media, Online Reputation Management, Inbound marketing, Partnerships, Performance Marketing, Search Engine Marketing, Search Engine Optimization, Content Planning & Calendar, Content Creation, User Journeys, Market Research, Reporting & Analytics
• Key Performance Metrics: Share of Voice, Brand Sentiment, Total Reach, Community Size, Engagement Rates, Website Traffic, Lead Generation, Inbound leads generated, CTRs, CPCs, CAC, Conversion Rate, Average Order Value, LTVs etc

Nov 2017 – Dec 2017 · 1 mo · Mumbai Area, India

Oct 2015 – Sep 2017 · 1 yr 11 mos · Surat Area, India · On-site

• Target Audience: End Customers (India | Non-Residential Indians (NRIs)
• Platforms: Website & Social Media
• Services & Products: Real Estate Projects
• Focus Geographies: India
• Channels: ATL, BTL, Events, Activation, Digital
• Functions I Lead: Digital Marketing,Content & Community
• Things I drive: Budgeting, Planning, Strategy, Email Marketing, Inbound marketing, Partnerships, Performance Marketing, Search Engine Marketing, Search Engine Optimization, Content Planning & Calendar, Content Creation, Events & Roadshows, Site Visits, User Journeys, Market Research, Reporting & Analytics
• Key Performance Metrics: Website Traffic, Lead Generation, Inbound leads generated, CTRs, CPCs, CAC, Conversion Rate, Opportunity Value Generated, Site Visits Booked etc

Feb 2013 – Sep 2015 · 2 yrs 7 mos · Mumbai, Maharashtra, India · Remote

• Target Audience: End Customers (India) | Mom & Pop Store Owners (India) | Non- Residential Indians (NRIs)
• Platforms: Website, App & Chatbots
• Products: Online Ethnic Wear
• Focus Geographies: India, Middle-East, United Kingdom
• Channels: ATL, BTL, Events, Activation, Digital
• Functions I Lead: Marketing & Operations
• Things I drive: Budgeting, Planning, Strategy, Email Marketing, Inbound marketing, Partnerships, Performance Marketing, Search Engine Marketing, Search Engine Optimization, Website Management (Magento), Events & Roadshows, User Journeys, Market Research, Elevator Pitches, Logistics, Vendor Management, Reporting & Analytics
• Key Performance Metrics: Website Traffic, Lead Generation, Inbound leads generated, CTRs, CPCs, CAC, Conversion Rate, Vendors Onboarded, Product Mix, Number of SKUs, Orders Dispatched, GMVs etc
• building a web presence for the brand, activating evangelists, or driving revenues.
• Highlights
• Used inbound methodology to build a customer base of 10,000+ for the brand.
• Successfully spearheaded organic & paid growth strategies on social channels to build in a fan base of 30k & generated leads at CAC of 60 INR.
• Netted in 10 million in revenue in 8 months.
• Successful product installs through inbound methodology touching 10k in less than 6 months.

Nov 2011 – Sep 2015 · 3 yrs 10 mos · Surat

• Responsibilities:
• 1) Purchase and Procurement of Ethnic Wear Products for Retail Outlet and for Online Portals as a Vendor.
• 2) Building Supplier Base and Optimizing Cost of Purchase for the Business.
• 3) Marketing and Web Presence Buildup for Both Online and Offline Presence of our Label through Digital Channels.
• 4) Providing Market and Consumer Insights for the Business
• 5) Managing Product Inventory ( JIT) for Online Portals, Processing, Dispatching Orders, Operating Vendor Management Systems
• 6) Interacting and Managing Business accounts with all the Online Portals - resulting in Quick Go Live Dates, Better Productivity, and Efficiency.
• 7) Scheming and Designing Deals and Offers, working out Cost Matrix to result in higher Consumer Engagement and Better Sales for the Label both Online and Offline.
• 8) Setting up KPA'S for the team to yield better results.
• 9) Blogging, Managing Social Media Accounts on Facebook, Twitter, Instagram for the label.

Feb 2009 – Aug 2013 · 4 yrs 6 mos · Surat

• Content and Social Media Management Responsibilities:
• 1) Creating Content for the Clients and the Company itself on regular basis.
• 2) Optimizing Search Engine for Clients and the Company
• 3) Creating Blog Pieces, Articles, Press Releases, Scripting Videos, Contests on Social Media, Banners and more
• 4) Building a Team of Contributors Within the organization and Online, who would help build a presence for the company and Clients online ( Influencers)
• 5) Get Used to Online Marketing Tools and Content Tools like Evernote, Paper.lI, Qzzr, Canva, SEMrush, Grammarly, Copyscape, Google Analytics, Facebook Analytics and permeate the same through the organization.
• 6) Running the point for Social Media Presence build up on Twitter, Facebook, Instagram etc for the Clients and company and acting as Online Reputation Manager.
• Other Responsibilities in include - Sales, Client Servicing, Growth Hacking, Business Process Understanding
• 1) Identifying and Closing Deals with Semi - Corporate and Corporate companies in and around Surat.
• 2) Brain - Storming with the Clients, Understanding their Business, Systems, Processes, and Cultures to Build Presence on the Web for them.
• 3) Handling Customer Relations and Support for the Company
• 4) Initiated Product Sales for Textiles House via E-Commerce route and developed a new business vertical for the company.
• Major Achievement :
• 1) Bagged a Key Contract Of Carzspa in Automobile Detailing Sector of One Of the Largest Auto Detailing Chain having more than 100 outlets in India, Kenya, and the Middle East.
• 2) Bagged a Key Contract of Web Presence Build up and breathing a new lease of life in a Chemical Group based out in Baroda having a turn over of 100 Cr and above.

Aug 2007 – Nov 2008 · 1 yr 3 mos · Jamnagar Area, India