Aug 2016 – Jul 2022 · 5 yrs 11 mos · Greater Kolkata Area

• Nov 2018 - July 2022 : www.justvideos.co Senior Consultant - Business in motion, Corporate Films, AD & Documentary Fims, Explainer Videos, Training Videos, Animation Videos, 2D/3D animation Videos, Viral Videos, Testimonial Videos, Video Marketing
• June 2019 - June 2020 : Fractional CMO www.omdayal.com www.dpskolkata.com www.rubypark.com www.dpsdurgapur.com www.vidyamandirkolkata.com - Marketing & Advertising, Digital Transformation and Corporate Communications. Brand Positioning, Brand Custodian and Business Growth Consultant
• Jan 2018 - March 2019 : www.breakingthroughdyslexia.com - Fractional CMO -Digital Marketing, Scalability Model Strategy, Marketing and Communications
• August 2016 - Feb2017 : PurpleYo President Sales and Digital Marketing (now www.tablespace.work )Explored the Bangalore, Pune, Delhi, Mumbai & Ahmedabad markets to understand the commercial real estate business by meeting large developers. Conducted informal sales training and role plays for training the digital team. Set up cold calling through a series of sales teams and successfully closed tie ups and partnerships. Offered digital solutions and insights to enable companies real estate to focus on their strategy.
• Services Offered
• Fractional CMO, Fractional Chief Communications /Business Strategy and Growth / Marketing and Communications/ Brand Positioning /Digital Marketing/ Corporate Films - Concept Creation, Script writing, Film Direction.

Jul 2012 – Jul 2016 · 4 yrs · Bangalore

• Lead Internal Communications for India across all Delivery Centers for Technology, Operations and Infrastructure Services, India Corporate Functions, Capability Network and India Domestic Business across five lines of businesses with >140,000 employees.
• Drive employee engagement campaigns through all channels to align employees to the vision,conduct and business priorities of the company. With special focus on learning and implementing new trends in internal communications and the use of interactive mediums, my objectives are to make internal communications the effective vehicle for critical leadership communication, business initiatives, policies & practices, corporate marketing, recruitment marketing, digital media and crisis communication. This role has an element of external and internal due to the large headcount.
• Leverage technology based solutions to optimize workflow solutions which in turn drive industrialization and self-enablement for internal communication with a special focus on digital
• Manage change to prepare for growth amalgamating people from different backgrounds and cultures

Mar 2011 – Jun 2012 · 1 yr 3 mos · Mumbai Metropolitan Region

• Create and Implement the Internal Communication Strategy and drive the Community Investment Strategy in India in collaboration with stakeholders.
• Drive communication as a tool to enhance employee awareness around the Group's vision, mission, goals and achievements, thus building pride and belonging by effectively using different modes of communication.
• Manage interface with employees through Senior Management, intranet and e content, employee engagement programmes and community initiatives.
• Work in tandem with HR , IT , Internal Risk and Controls, Audit, and other support functions to ensure synergy for corporate brand building.
• Manage all Community Initiatives in India, as well as global programmes by conducting due diligence with an understanding of the community space.
• Conduct all Monitoring and Evaluation of the current Community Programmes running in India and also review them on a periodic basis. Manage all Community Initiatives for India and the budgets/reporting for the same.

Oct 2010 – Feb 2011 · 4 mos

• Responsible for study of product mapping and proposition; customer experience and complaint management while focusing on solutions on the gap analysis and solutions for mergers and acquisition.
• Facilitated the roadmaps for trainings required for the product and customer gap solutions.
• Responsible for all communication pertaining to the merger for the mapped employees, thereby charting a course for smooth transition during the merger.
• Execution and strategy of communication pertaining to Human Resources in change management to ensure a smooth brand and culture merger.

Jan 2007 – Oct 2010 · 3 yrs 9 mos

• Facilitate sales development and service improvement pan-India through developing motivational programs and innovative tools to enhance job performance in the sales, service and support teams.
• Continuously implement and monitor Recognition and Staff Engagement initiatives, thereby contributing towards increased revenues in line with strategic plans. Develop motivational programs and innovative tools to enhance employee job performance within INM PFS in 2 ways:
• Recognition - Conceptualize, plan and execute a yearly recognition program to help build motivation and performance levels of INM PFS employees.
• Staff Engagement - Ideate and conduct staff engagement activities pan India to ensure greater levels of job satisfaction and involvement. Design Staff engagement programmes every quarter.
• Manage Communication (internal and external) and Corporate Sustainability for INM PFS by facilitating cascade of information and awareness pan-India and at NR centres, through innovative and interesting online and offline media (existing and new).
• Manage all third party vendors while negotiating the best deals with them for events, recognition programmes, communication strategy and website development ( Intranets and sub sites )

May 2005 – Dec 2006 · 1 yr 7 mos

• Marketing
• Defined and implemented sales and marketing campaigns for business growth for Eastern India with marketing and local heads.
• Increased the number of customers (NTB) by tie ups with local aggregators.
• Business Development in new catchments
• Completed business cases for new branch locations, Patna, Raipur and Salt Lake.
• Created the marketing strategy/events for new branches.
• Brand Delivery
• Networked and built market presence to strengthen brand equity by conducting brand building exercises to increase visibility for the Bank in the area.
• Employee Engagement
• Conducted weekly (every Saturday) cross functional workshops to promote team building.
• Power Vantage Channel Management
• Developed structured sales activity and contact programmes to generate required sales leads and conversions within the Region.
• Managed,recruited and integrated new PVA RMs into the system
• Interacted regularly with Fund Houses and Tata Aig to increase knowledge levels of the PVA RMs.

Jan 1990 – Jan 1998 · 8 yrs

• Mumbai January 1998 - May 1995 Settlements Section:
• Handled two of the biggest clients - Chase Manhattan Bank N.A. (CHB) and State Street Bank and Trust Co (SSB).
• Reported all trades to Tax Consultants for calculation of Capital Gains Tax, receipt of tax computations on a timely basis and ensured payment of tax before repatriation of sales proceeds.
• Liaised with global custodians to ensure receipt of correct instructions and amendments for trade mismatches to prevent failure of trades.
• Liaised with brokers to ensure settlement of trades on settlement date.
• Deposits and Credit: Kolkata
• Responsible for front office including Account Operating, ATM/Credit Cards, Cash and Lockers.
• Handled documentation on sanctioning of new facilities and their subsequent review.
• Responsible for follow up of all customer excesses (overdrafts and loans).
• Converted and downsized credit facilities by 60 % by converting them to Smart Money Accounts.

Jan 1998 – May 2005 · 7 yrs 4 mos

• With the Capital group of companies I set up Planet IQ (a pioneer in using educational technology to complement school education in a fun, individualized and interactive way for children between 3 and 12 years ) and its franchise network with 14 franchise centres in India. With the group I also produced, directed and scripted educative interactive content on the Indian Independence Struggle from 1857 to 1947 . This was produced inhouse through the studio which I set up with artists across West Bengal. Successfully launched two titles - Mahatma Gandhi and Jallianwala Bagh at the Pravasi Bharatiya Divas in January 2004 (in Delhi) and The India Heritage Festival held in the USA in June 2004.
• Handled the distribution division of the company with a portfolio which comprised of UTV Films, Kodak products, Moser Baer CD Roms, Canon cameras, Reliance pre-paid CDMA handsets and vouchers.