Kaustav Ghosh

Performance Marketing Manager

Bengaluru, Karnataka, India8 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led digital transformation for multiple brands.
Scaled digital sales while optimizing customer acquisition costs.
Developed AI solutions for marketing efficiency.

Stackforce AI infers this person is a Growth Marketing Leader with expertise in B2C and MarTech.

Contact

Skills

Core Skills

Performance MarketingGo-to-market StrategyDigital MarketingGrowth StrategiesCustomer RetentionAnalytics

Other Skills

A/B TestingApp InstallArtificial Intelligence (AI)Brand MarketingBusiness AnalysisBusiness DevelopmentConsultingContent MarketingCustomer AcquisitionCustomer Relationship Management (CRM)DesignEmail MarketingFacebook AdsGoogle AdsHiring

About

I am an IIT-IIM graduate & full stack marketing & growth leader with 8+ years of experience across consumer and tech brands, with a deep focus on building marketing engines from scratch and scaling them to impact. As full stack marketer, heading marketing & growth charters, I have led marketing & growth across consumer tech products, beauty FMCG and edtech industries—launching brands, building revenue engines, integrating performance marketing & brand marketing, and activating creator-first GTMs. I bring full-stack expertise across paid marketing, growth funnel optimizations, SEO, influencer marketing, and organic growth—with a strong belief in combining creativity with performance. Whether it’s crafting a 0→1 GTM, building high-converting funnels, leading award-winning brand campaigns, or scaling influencer + performance marketing, I’ve consistently delivered measurable impact. I have managed a monthly performance marketing budget of 4cr+,built integrated brand campaigns across digital, offline, TV to impact branded search volumes by 15%+,improved organic traffic on websites with SEO optimizations, improved blended CAC by bring in influencer marketing & CRM driven remarketing. Experienced in building and leading high-output marketing teams, integrating AI/tech into MarTech workflows, and partnering closely with product, engineering, and data teams to drive outcomes.

Experience

Himalaya wellness company

Building Digital Brand for Beauty Divison

Feb 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India

Leading digital transformation for the Beauty & Personal Care portfolio, spanning GTM strategy, performance marketing, and creator ecosystems
Launched digital-first GTM, social and influencer-led discovery for multiple new brands & products in competitive face care categories
Led integrated campaigns across YouTube, Google, Amazon DSP, Meta, and creator platforms
Scaled influencer network from scratch while establishing campaign attribution frameworks
Developed AI-powered solutions to streamline influencer QC and scale branded content execution
Drove brand equity through digital & PR led storytelling and award-winning brand activations

Performance MarketingBrand MarketingInfluencer MarketingArtificial Intelligence (AI)Go-to-Market StrategyPublic Relations+2

Upgrad

Director - Head of Marketing

Apr 2023 – Nov 2023 · 7 mos · Bengaluru, Karnataka, India

Owned the full-stack marketing charter for the online degrees vertical, across paid performance marketing, organic SEO, CRM, and content
Scaled digital sales by 2x while maintaining the CAC constant with performance marketing optimizations
Led a comprehensive revamp of content, website SEO, and CRM journeys to improve engagement and conversion leading to uptick in organic traffic
Launched WhatsApp-led acquisition mid-funnels and chatbot integrations for lead captures
Partnered with product to create differentiated marketing propositions and new degree offerings
Built CRM workflows across multiple university partners, driving conversions and fee collections

Google AdsHiringDesignDigital MarketingSocial Media MarketingFacebook Ads+7

Glance

2 roles

Head of Growth - Platform Marketing

Promoted

Jan 2022 – Apr 2023 · 1 yr 3 mos

Built a quiz based voucher led gamified model on Glance to improve daily engagement rates of users by 2% basis cohort retention insights
Activated Indonesia Launch by rolling out 50+ growth tests leading to increase in DAU & activation rates
Led content first 100+ growth experiments to activate users on Glance by growth funnel optimizations

HiringDigital MarketingSocial Media MarketingOrganic Growth StrategiesCustomer AcquisitionPerformance Marketing+1

Manager - Growth Marketing

Mar 2021 – Dec 2021 · 9 mos

Led cross-functional pods (marketers, engineers, agencies) to drive organic traffic & virality for Glance products
Spearheaded Roposo app installation campaigns on Google & Meta generating 6k+ downloads a day

App InstallDigital MarketingSocial Media Marketing

Meesho

Senior Manager - Growth & Retention

Apr 2020 – Feb 2021 · 10 mos

Led retention & reactivation charters using data-driven personas and lifecycle segmentation
Built communication and incentive playbooks tailored to diverse user cohorts
Integrated WhatsApp & email marketing as a key reactivation and engagement channel
Collaborated closely with analytics to identify and scale under-served TGs

RemarketingDigital MarketingSocial Media MarketingEmail MarketingReactivationCustomer Retention

Uber

Regional Manager - Strategy & Analytics (APAC)

Mar 2019 – Apr 2020 · 1 yr 1 mo · Gurgaon, India

Partnered with growth and ops teams across 6 countries to drive user and restaurant retention
Designed and deployed data science led predictive churn models and campaign automation strategies
Led go-to-market initiatives to counter competition in key global markets like ANZ

Growth StrategiesRegression AnalysisMarketing Campaign ManagementSQLAnalyticsA/B Testing+3

American express

Customer Marketing Analytics

Apr 2017 – Feb 2019 · 1 yr 10 mos · Gurgaon, Haryana, India

Built ML-based segmentation and targeting models for B2B campaigns
Generated a kNN x XGBoost based SOW prediction model to predict the spending capacity of business > better marketing targeting > 10% incremental revenue generated
Delivered automation and targeting frameworks that improved campaign ROI across products
Recognized internally for building multiple marketing analytics tools

Growth StrategiesRegression AnalysisSQLAnalyticsPredictive ModelingMachine Learning+2