Mar 2015 – Sep 2016 · 1 yr 6 mos · Monmouth, Illinois

• Providing content and ideas for various businesses, organizations, and churches to expand their content marketing plan, including blog posts, headlines, giveaway ideas, and more.

Feb 2014 – Nov 2021 · 7 yrs 9 mos · Roseville, Illinois

• Develop and execute a strategic plan for growing Fusion Tech, including inbound and outbound marketing, event marketing, lead generation and sales funnels, creative direction, and developing campaign-specific content.
• Notable Achievements:
• Increased company revenue by $3.5 million and market share by 35% in 1.5 years.
• Researched product market to determine marketing strategy.
• Designed brand deliverables, including creatives and content style.
• Developed inbound and outbound campaigns to drive leads, including LinkedIn marketing, content marketing, advertisements, tradeshows, training seminars, white papers, ebooks, catalogs, and Google Adwords.
• Established KPI’s and marketing analytics.
• Trained and assisted sales team in developing content to close deals.
• Developed company as a top brand in the food processing industry.
• Identified trends within the industry to focus sales and marketing tactics.
• Created strategic plan to grow marketing and sales effectiveness.
• Developed relationships with industry publications to publish company supplied articles and photographs.
• Implemented content marketing strategy to establish the company as the leader in service and support.

Jun 2012 – Feb 2014 · 1 yr 8 mos · Peoria, Illinois Area

• Creating visual pieces to support both all-church and ministry-specific initiatives, spanning print, web, mobile and video. Administering websites, social media, online messages, mobile apps and related tools. Writing copy for various pieces, including web, social media, church blog posts, marketing materials, and more.

Oct 2010 – Present · 15 yrs 6 mos · Monmouth, IL

• Leading the team at Ignite Student Ministries, an international non-profit operating in the USA and Czech Republic, focusing on creating vision, developing partnerships, training leaders, public speaking and developing business plan to grow ministry. This also involves developing marketing materials and writing all online and print copy for promotional items and faith-based resources.

Aug 2009 – Jun 2012 · 2 yrs 10 mos · Galesburg, IL

• Part of the Marketing and Public Relations team at Carl Sandburg College responsible for social media, internal event promotion, partial graphic design and first impressions for visitors.

Feb 2008 – Dec 2008 · 10 mos · Macomb, IL

• Leading the team at The OC Student Living responsible for managing nine employees, developing and implementing marketing plans, handle all leasing, set and maintain operating budget, payroll and coordinate all open house events.

Jan 2008 – Oct 2016 · 8 yrs 9 mos · Monmouth, IL

• Graphic Designer and Brand Consultant specializing in logos, marketing and advertising pieces, web and print copywriting, social media creation and design, print design, digital design and branding strategy.

Jun 2002 – Oct 2010 · 8 yrs 4 mos · Monmouth, IL

• Part of the Pastoral Staff at River of Life International responsible to plant and oversee a college ministry, develop student leaders, preach, coordinate public service projects and handle all marketing projects.

Jun 2002 – Jan 2008 · 5 yrs 7 mos · Macomb, IL

• Led the Advertising Sales team for the McDonough County Shopper responsible for analyzing sales trends, planning promotions, supervising sales team, oversee account list and hitting sales goals.