Nov 2022 – Present · 3 yrs 4 mos

• Communications lead working in the social impact sector
• Content Manager - Social media, YouTube, Emailer, Podcasts
• Digital Marketing
• Social Media
• Brand Identity
• Events
• Performance Marketing
• Website Design & Development

Apr 2022 – Nov 2022 · 7 mos · Bengaluru, Karnataka, India

• I manage in-Center & in-gym brand experience. I focus on creating the brand standards & guidelines of how a Center should, look & feel for our members.
• Elevating cult.fit & partner gyms to constantly give a premium 360 experience to our members so they love coming to their favourite hyper local fitness Center.
• This role delves deep into the nuisances of visual merchandising & brand service
• Giving our community high value brand engagements & helping them stay fit & heathy

Nov 2021 – May 2022 · 6 mos

• 2021 – Present
• Business Director at Tilt
• Bangalore, India
• Working with D2C unicorn Licious to launch their first retail outlet and map consequent go-to-market plans and market captures. Migrating the brand visual identity across all channels and consumer facing elements. This includes growth strategy & market takeover conceptualization & execution.

Aug 2020 – Nov 2021 · 1 yr 3 mos · Bangalore Urban district, Karnataka, India

• 2020 – 2021
• Brand Manager at PUMA
• Bangalore, India
• Led, drove and executed ROI driven campaigns for the Run, Train, Fit business unit, Women, and offline channel marketing. Launched product driven campaigns leading to 35% RoS. Managed influencer and social media marketing, directly linked to sale, driving over 1lakh hits on puma.com on launch day. Managed store opening and all brick and mortar events at retail. Drove brand and affiliate partnerships leading to brand and business growth of over 6cr in 3 months

Apr 2016 – Jan 2020 · 3 yrs 9 mos · Bengaluru Area, India

• 2016 – 2019
• Retail Brand Specialist for Nike India
• Visual Presentation Lead for Nike Thailand
• Thailand
• Created go-to-market strategies for all Nike offline retail across 200 stores in India. Led visual presentation, new product launches, new store openings, store trainings, window changes, loyalty programs and customer events. Worked with global and cross functional teams to ensure brand consistency was maintained. Managed key partners and accounts ensuring the right approach for each specific channel.
• In Nike Thailand, managed all channel and key account marketing. New store openings and product launches at retail

Jul 2014 – Apr 2016 · 1 yr 9 mos

• Drove all marketing campaigns and initiatives across offline and online. Built and managed the website and wholesale.com partners. Created and implemented all promotional campaigns to drive visibility and business across the market

Jun 2013 – Mar 2014 · 9 mos · Bangalore

• Brand Management and Brand Guidelines

Feb 2012 – Jun 2013 · 1 yr 4 mos · Bangalore

• Handle below the line & documents for online for 3 business units globally. This includes project management from end to end.
•  Worked on additional projects to develop graphic films, rebranding & 3 campaigns.
•  Working with clients based globally. Understanding their needs, communicating with them & ensuring their deadlines are met.
•  Worked on developments of documents for launches/campaigns & new solutions

Nov 2008 – Feb 2012 · 3 yrs 3 mos · Bangalore

• In charge of brands Tata Tea, Sonata & Hanes, Nova Medical Centers
•  Complete ownership of the brands right from finalizing their contracts, to launch strategies, brand development & personality, positioning, visual identities, logo developments etc.
•  Responsible for all promotional ideas, ad campaigns, TVC’s, print, BTL
• Vendor management - handling vendors right from producers, directors, photographers, editors, printers, fabricators, animators etc
• Earlier responsible for brands like Via.com, Magniflex, Idea, Flying Machine & Metro Cash & Carry

Jan 2006 – Sep 2008 · 2 yrs 8 mos · Mumbai Area, India

• Key account manager for Raymond and Responsible for all brochures, catalogues, leaflets and all BTL communication across eight different verticals.
•  Handled all their new launches, print and TVC shoots during the period.
• Also responsible for Clients such as Piaggio, Times Rewards, Blackberry Phones & Shipping Corporation of India.