May 2023 – Present · 2 yrs 10 mos

Apr 2020 – Present · 5 yrs 11 mos

Mar 2018 – Apr 2022 · 4 yrs 1 mo

• Acquired by a PE firm and then reacquired by DemandScience

Mar 2015 – Mar 2018 · 3 yrs

Jan 2015 – Present · 11 yrs 2 mos

• Author of 3 books on go-to market
• MOVE
• ABM is B2B.
• Account-based marketing by Dummies brand

Jan 2015 – Present · 11 yrs 2 mos

Jan 2013 – Jan 2015 · 2 yrs

• Acquired by ExactTarget and then ExactTarget acquired Salesforce for $2.5B

Jan 2010 – Jan 2013 · 3 yrs · Atlanta, Georgia, United States

Apr 2008 – Apr 2011 · 3 yrs

• Responsible for creating new products, services, and marketing programs for three separate business lines with a combined revenue projection of over $200M in 2009 and 2010
• Acknowledged for my work on a product called "TownToolbox" and ideas in the NY Times #1 best selling book, Payback Time by Phil Town
• Hands on experience in budget and marketing that includes online, print, radio, TV media buying, analytics, and execution
• Regularly pitch CEO business case with detail revenue model to launch various marketing programs to increase acquisition and retention

Feb 2006 – Apr 2009 · 3 yrs 2 mos

• Responsible for managing a team of 14 resources, project prioritization, customer satisfaction, market research, and timelines for Fee-based ($25M) and Online Services ($100M in transactions) business units
• Led a global initiative to implement targeted marketing programs to acquire new customers by launching 50 feeder sites based on optimized key words
• Implemented renewal and retention program producing an additional $105K revenue by marketing credit card products (Card Safe and Privacy Matters) using multiple channels to existing customers via 16 Online Services websites
• Led a team of web analytics professionals in the creation and management of customer activity reporting using Google Analytics, AdWords, email marketing campaigns, and search engine optimization (SEO/SEM) tactics resulting in 32% increase in traffic in just two months.
• Implemented the company's first social media engagement and online reputation management strategies

May 2004 – Feb 2006 · 1 yr 9 mos

• Deloitte is one of top 4 audit and consulting firms in the world
• Performed data analysis to detect fraud, audit risk, and transaction trends using SAS, ACL (Audit Control Language), and MS Access
• Planned and executed Sarbanes Oxley (SOX) and SAS 70 efforts which included the following responsibilities: Budgeting, Risk Analysis, Designing and Testing IT Controls, and Fraud Testing
• Major SOX clients were Cox Communications, Southern Company, Shaw Industries, and Health South

May 2003 – Aug 2003 · 3 mos

• ADTRAN, is a leading global provider of networking and communications equipment with an innovative portfolio of more than 1,700 solutions for use in the last mile of today's telecommunications networks
• Responsible for gathering requirements to derive an online inventory management product
• Defined requirements and design specification for an online platform for suppliers and manufactures to communicate real time on the status of product delivery schedule and inventory management.
• This solution forecasted revenue of $900K by end of 2004 as it provided Adtran the ability to add new vendors quickly and track real time statistics for making smarter, instant, and well informed decisions

Jan 1998 – Jan 2001 · 3 yrs

• Abhinav Computers is one of the top software development and consulting firms of India
• Assisted in development of product development and marketing strategy and roadmap for online examination software called "Qwiztek!"
• Developed a strategy to feed questions in the database and provided weight to each question every time the student appeared for the exam (GRE style)
• Responsible for growing the business to replicate the same strategy and implementation of "Qwiztek" for five universities in the state