Karthik Pasupathy Ramachandran

Founder

Chennai, Tamil Nadu, India12 yrs 1 mo experience

Key Highlights

  • 10+ years in technical writing and product marketing
  • Expert in B2B content strategy and messaging
  • Founder of Rampkit, specializing in sales collateral
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product messaging and sales enablement.

Contact

Skills

Core Skills

Product MarketingSales EnablementMarketing Strategy

Other Skills

Graphic DesignMarketingGo-to-Market StrategySoftware as a Service (SaaS)B2B MarketingContent WritingCreative WritingContent AuditingProduct DesignProduct LaunchProduct Development

About

Most B2B software companies have a product worth talking about. The problem is their content doesn't reflect it. The website is generic. The blog doesn't rank. The sales deck talks about features, not outcomes. And the founder is spending more time explaining the product than closing deals. So I built Rampkit. With my 10+ years of experience as a technical writer and product marketer across orgs like Zoho, Freshworks, and multiple early-stage B2B startups, I help companies figure out what to say, and how to say it in a way that moves buyers. Every piece of content I create, whether it's a blog post, a landing page, a pitch deck, or a battle card, is grounded in positioning, messaging, and narrative strategy. If you run a B2B software company and you're competing against larger brands, or trying to establish authority in a crowded market, I can help you. 📩 Reach me at hello@rampkit.co or book a call at rampkit.co

Experience

Rampkit

Founder

Sep 2025 – Present · 6 mos · Remote

  • Rampkit is a one-person product marketing agency that specializes in building enterprise sales collateral for early-stage B2B founders looking to accelerate their founder-led sales process.

Career break

Personal goal pursuit

Aug 2025 – Sep 2025 · 1 mo · Chennai, Tamil Nadu, India

  • Taking a break to figure out what's next for me.

Fyno

Head of Marketing

Aug 2024 – Jul 2025 · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • Co-created positioning and messaging strategies alongside Fyno's CBO
  • Developed a comprehensive sales collateral library from the ground up, to streamline the founder-led sales process
  • Closely worked with the design team for a full brand revamp
  • Played a key role in establishing the groundwork for Fyno's expansion into the US market.
Product MarketingSales EnablementGraphic Design

Prudent ai

Head of Marketing

Apr 2023 – Jul 2024 · 1 yr 3 mos · Chennai, Tamil Nadu, India · Hybrid

  • As a first marketer, my mission is to help the lending and underwriting community become aware of the benefits of AI in streamlining the loan underwriting process.
Marketing StrategyMarketingGo-to-Market StrategySales Enablement

Level ai

Product Marketing Manager

Mar 2021 – Mar 2023 · 2 yrs · Chennai, Tamil Nadu, India

  • First and the only product marketer in the company.
  • Built 95% of all the sales and product marketing collaterals from scratch.
  • Set up the feature release framework for Level AI.
  • Took care of Digital marketing, SEO, and website management until the growth lead was hired.
Software as a Service (SaaS)B2B MarketingMarketing StrategyMarketingGo-to-Market StrategySales Enablement+1

Nextstop

Co-Founder

Dec 2020 – Jan 2023 · 2 yrs 1 mo · Chennai, Tamil Nadu, India · Remote

  • An online edtech platform for non-technical careers in SaaS

Freshworks

3 roles

Lead - Product Marketing

Apr 2020 – Feb 2021 · 10 mos

Marketing StrategyMarketingGo-to-Market StrategySales Enablement

Product Marketer

Feb 2019 – Apr 2020 · 1 yr 2 mos

Marketing StrategyMarketingGo-to-Market StrategySales Enablement

Senior Technical Writer

Nov 2017 – Feb 2019 · 1 yr 3 mos

Zoho corporation

Technical Writer

Feb 2015 – Oct 2017 · 2 yrs 8 mos · Greater Chennai Area

  • At Zoho, I worked for Zoho Books, the cloud-based accounting software that simplifies the lives of several small and medium business owners across the globe.
  • My responsibilities as a technical writer included
  • Writing and managing user education materials: Help documentation, FAQs, and Page Tips
  • Creating scripts for product videos
  • Maintaining a consistent style of writing among all the writers in the team
  • Designing context-sensitive help, tool tips, and warning/notification messages within the product.
  • Basic website maintenance
  • Work closely with the marketing analysts to create website/marketing content
  • Coming up with innovative ways to educate the user.

Ansrsource

Executive academic author

Mar 2014 – Feb 2015 · 11 mos · Greater Chennai Area

  • ANSR source is one of the leaders is designing and developing learning and assessment materials for schools and colleges in the US. They specialize in content creation, content management, and design of learning materials to facilitate easy learning among the students.
  • My responsibilities as an academic author revolved around creating and managing educational content for educational institutions in the US. The project I was in, concentrated on creating assessment materials for students to self-test. The challenges of the project involved creating questions and assessments at various difficulty levels using logic and creativity.

Css corp

Support Engineer

May 2010 – Nov 2010 · 6 mos · Greater Chennai Area

  • Worked as a technical support engineer for Belkin Inc.

Education

SRM University , Chennai

M.Tech — Bioinformatics

Jan 2011 – Jan 2013

Rajalakshmi Engineering college

B.Tech — Biotechnology

Jan 2006 – Jan 2010

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