Archana Chopda — VP of Marketing
With 20+ years of experience in strategic revenue marketing across multiple industries and B2B/B2C product categories, I am a senior leader who has successfully launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), Salesforce, and Microsoft. I have a passion for driving marketing growth and innovation through digital transformation, working with C-suite executives and change management programs involving various stakeholders and leadership across countries and regions. I have been honoured as Asia’s 100 Powerful Women Leaders 2023 and the Global Power Leaders in Marketing & Communications 2023 by White Page International; India's Top 100 Most Influential Marketing Leader for 2022 by World Marketing Congress & CMO Asia. I am also an active mentor and advisor to start-ups, helping them to unravel their brand potential, build high performing teams, and create revenue/demand.
Stackforce AI infers this person is a seasoned marketing leader in B2B and B2C sectors with expertise in revenue generation and digital transformation.
Location: Bengaluru, Karnataka, India
Experience: 20 yrs 3 mos
Skills
- Revenue Marketing
- Marketing Strategy
- Strategic Marketing
- Marketing Communications
- Brand Strategy
Career Highlights
- 20+ years in strategic revenue marketing.
- Recognized as a top marketing leader globally.
- Mentor for start-ups in brand development.
Work Experience
greytHR
Vice President - Marketing (India, ME & SEA) (1 yr 4 mos)
1000 Women Initiative
Founding Member & Advisor (1 yr 4 mos)
Microsoft
Head of Marketing | Azure & Developers (3 mos)
Head of Marketing | Modern Work (1 yr 1 mo)
Shell
Mentor: Shell E4 Start-up Hub (4 mos)
Salesforce
Marketing Strategy | Demand Generation | Field Marketing | Content Marketing (2 yrs 8 mos)
GE Healthcare
Demand Generation | Growth Marketing | Digital Marketing | Content Marketing | Sales Enablement (3 yrs 1 mo)
MetricStream
Brand Strategy | Content Marketing | Sales Enablement (1 yr 8 mos)
HP
WW Internal Communications | Messaging Strategy (3 yrs 6 mos)
Digital Marketing | Consumer Marketing | Demand Generation | E - Commerce (1 yr 2 mos)
Career Break
Full-time parenting (1 yr)
GE
Marketing Communications | Branding | Sales Enablement | Channel/Dealer Promotions | Events | PR (2 yrs)
Pinxit Blue
Advertising | Promotions | Internal Communications | Recruitment Campaigns (1 yr 5 mos)
Beanbag Studio
Advertising | Promotions | Internal Communications (1 yr)
Education
PGDBM at Narsee Monjee Institute of Management Studies
Growth at GrowthX®
Bachelor of Commerce at JAIN College
Pre University at Baldwin Womens Methodist College
ICSC at Cathedral High School
