Caitlin Poliska

CEO

Marietta, Georgia, United States18 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • 16+ years in marketing automation and CRM.
  • Expert in digital transformation and Customer 360 strategy.
  • Proven track record in driving measurable growth.
Stackforce AI infers this person is a MarTech expert with a strong focus on digital transformation and customer engagement.

Contact

Skills

Core Skills

Digital TransformationSolution ArchitectureCustomer EngagementMarketing OperationsSolution Innovation

Other Skills

AI-driven solutionsAdobeB2B Marketing StrategyCRMCustomer SuccessDemand GenerationEmail MarketingGoogle AnalyticsHTMLInbound Lead GenerationInbound MarketingIntegrationKapostLead GenerationLead Scoring

About

Principal Solution Engineer at Salesforce, specializing in digital transformation and Customer 360 strategy. I bring 16+ years of experience in marketing automation, CRM, and revenue operations, helping organizations streamline complex systems, select the right technology, and design processes that drive measurable growth. I’ve led enterprise-level implementations across Salesforce, Marketo, Eloqua, HubSpot, and other platforms, built AI-driven marketing strategies, and partnered with organizations to increase revenue, improve customer engagement, and scale efficiently. I thrive at the intersection of strategy, technology, and people, and believe the most effective solutions come from collaboration, curiosity, and a clear vision for success. Let’s connect to share ideas, solve complex challenges, and drive innovation in the digital space.

Experience

Salesforce

Principal Solutions Engineer

Jun 2025Present · 9 mos · Remote

  • Driving enterprise transformation across the CBS segment with a focus on digital experience, customer engagement, and AI-first solutions. As part of the Digital Solution Engineering team, I get to play in the full sandbox of Salesforce’s Marketing Cloud and Agentforce technologies and help our customers rethink how marketing, data, and AI connect to drive real business outcomes.
  • I partner closely with enterprise organizations to solve complex challenges across their customer lifecycle using a connected stack spanning Marketing Cloud Engagement, Account Engagement (Pardot), Marketing Cloud Advanced Edition, Loyalty Management, Data 360 (Data Cloud), Personalization, and Intelligence.
Salesforce.comMarketing CloudAI-driven solutionsCustomer engagementDigital TransformationSolution Architecture

The pedowitz group

8 roles

Vice President & Principal, Professional Services

Promoted

Apr 2021May 2025 · 4 yrs 1 mo

Senior Director, Marketing & Sales Operations, Adobe Practice Lead

Promoted

Aug 2019Apr 2021 · 1 yr 8 mos

  • As a manager
  • Meeting consulting revenue and billable utilization targets for the largest business unit in the company.
  • Driving solution innovation and creating new offerings to take to market. There are currently over 30 market leading Adobe/Marketo solution offerings in the TPG portfolio of services.
  • Direct management responsibility for consultants, to include: performance planning, counseling, and evaluation. Hiring, onboard, growing, retaining and inspiring a highly diverse and talented set of consultants.
  • Own the Business Plan and Results for a Adobe/Marketo Practice for TPG based on market opportunity and TPG strategic direction. Growing the Marketo practice, business, and services offerings for Education and Support
  • Own and direct the Solution/Process/Project or Accounts development, people and processes for the Adobe/Marketo Practice and Adobe/Marketo Service Offerings
  • As a senior consultant
  • Educating, coaching, and developing strategy for clients on marketing best practices, best practices in B2B and B2C lead nurturing, marketing automation, sales and marketing alignment, technology optimization, and marketing operations and process.
  • Performs Demand Generation/Outsourced Marketing tasks on behalf of TPG client
  • Best Practice Consultant and hands-on expert with Marketo, salesforce.com and Hubspot for marketing automation solutions
  • Partner Marketing
  • Partner Relationship Management for TPG’s largest and most successful partnership with Adobe/Marketo. As a Makreto Platinum Partner & Adobe Bronze Partner, responsible continuously increasing the company acumen on Marketo.
  • Own the DG and Partner Marketing plan for Adobe/Marketo Practice
AdobeMarketoDemand GenerationMarketing AutomationMarketing OperationsSolution Innovation

Marketo Practice Director

Apr 2017Aug 2019 · 2 yrs 4 mos

Marketo Practice Manager

Promoted

Sep 2015Apr 2017 · 1 yr 7 mos

Marketo Team Lead

Promoted

Jun 2014Sep 2015 · 1 yr 3 mos

Marketo Consultant

May 2013Jun 2014 · 1 yr 1 mo

Assocaite Revenue Marketer

May 2012May 2013 · 1 yr

Assocaite Revenue Marketer

Mar 2012May 2012 · 2 mos

Bpt partners

Marketing Director

Aug 2011Jan 2015 · 3 yrs 5 mos

  • Start to Finish Corporate Event Planning and Promotion of Events for “C” Level Executives
  • Develop and Maintain web and all social media outlets:

Speedtracs

Marketing Manager

Mar 2011Apr 2012 · 1 yr 1 mo

  • SpeedTracs; a speed and agility training company that utilizes a professional athletic curriculum, equipment and performance tracking software for teams and coaches.
  • SpeedTracs mission is to partner with coaches to build great teams. We make affordable speed and agility training available on every school campus enabling teams to train together under their own coaches in much the same way strength and conditioning training is available today via the school weight room.
  • SpeedTracs recognizes the importance of enabling entire teams to train together and to be trained by their own coaches on campus. We have developed a state-of-the-art sports performance program that can be deployed on school campuses giving every athlete an opportunity to
  • improve speed, agility, and explosion.
  • Our program includes world-class, pro-caliber curriculum, the patent pending SpeedStation and a web-based training management application with our premier Sports Performance Tracking module used by top colleges programs. Together these tools help coaches develop their athletes play fast and reach their full potential.

Thompson technologies

Marketing Support & Administration

Oct 2009Mar 2011 · 1 yr 5 mos

  • Marketing
  • Facebook, Jobs are now posted to Facebook, Twitter
  • Corporate Calendar, website calendar, Ordering of Collateral, Social Media Marketing, Promotion of People, Promotion of Brand, Promotion of Client, Promotion of Corporate Calendar (external events).
  • Managed and ran all aspects of the marketing, supervised by one individual.
  • Created a set budget.
  • Wrote website copy and Press Releases.
  • Designed and launched quarterly newsletter and holiday card.
  • Ordered and created all marketing collateral for internal and external use
  • Coordinated and implemented marketing and communication projects including public relations, special events management, advertising, and creation of brand awareness.
  • Organized the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.
  • Prepared status reports on marketing efforts.
  • Support
  • Reformatted resumes and posted jobs to external websites.
  • Ordered office supplies, office shopping, inventory and filing.
  • Audited consultant files for accuracy and consistency.
  • Wrote Client contracts.
  • Created distribution lists.
  • Created termination contracts for consultants.
  • Reception
  • Answered phone calls/customer Service, greeted guests, and kept office kitchen and common areas clean.

C&c marketing & events

President

Jul 2009Jul 2019 · 10 yrs

Nationwide mortage concepts

Receptionist and Social Media Manager

Jul 2009Oct 2009 · 3 mos

  • Customer Support

Atlanta business chronicle

Marketing Event Coordinator

Apr 2009Jun 2009 · 2 mos

  • Orchestrated a range of in-person events, from intimate roundtables to large-scale seminars, ensuring memorable experiences for attendees.
  • Built and nurtured vital partnerships with top venues, caterers, and event service providers in Atlanta.
  • Collaborated closely with the marketing team to amplify event reach, resulting in [specific achievement, e.g., "a 20% increase in event attendance over a 6-month period"].
  • Oversaw all event-related logistics, from venue setup to post-event feedback collection, ensuring a seamless experience for participants.
  • Served as the primary point of contact for sponsors, participants, and key partners, consistently receiving positive feedback on engagement and support.
  • Managed the attendee database and regularly updated event budgets, ensuring alignment with financial objectives.

790 the zone

Marketing & Promotions Event Coordinator

Aug 2008May 2009 · 9 mos

  • Marketing, promotions and event management for remote radio program broadcasts. Responsible for creating and delivering grassroots marketing using social networking. Sales support and client event satisfaction. Created and developed full promotional event life cycle from talent coordination and remote broadcasts logistics and set up through customer close out and follow-up.

Mycrmcareer.com

Assistant Editor & Content Manager

Oct 2007Dec 2008 · 1 yr 2 mos

  • Coordinated editorial calendar and featured author program for the world’s first Social Network dedicated to the topic of Customer Relationship Management. www.mycrmcareer.com. Responsible for researching relevant industry information and events and for final editing and approving of content for publishing from a variety of authors and other sources.

Education

Kennesaw State University

Bachelor of Science - BS

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