Mar 2024 – Present · 2 yrs · Mumbai, Maharashtra, India · Hybrid

• Providing GTM and Marketing consultancy to B2B Enterprises and leading digital start-ups around
• Marketing and GTM strategy
• Brand positioning, Brand Messaging
• North America / US Market Penetration & Lead Generation
• Marketing execution
• AI enabled marketing execution
• Generating Revenues through Analyst engagements
• Demand Generation Programs
• Turnkey Marketing projects
• Worked with projects across Aerospace, FinTech and Telecom sectors

Nov 2022 – May 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · Hybrid

• Revamped disjointed marketing functions into an Integrated Marketing Team and implemented a framework for integrated campaigns, to boost annual Sales Accepted Opportunity (SQL/ SAO) volumes by 39% while improving ROI by 15x
• Revitalized North America Market Momentum through successful customer segmentation & targeted messaging, leading to creation of over 100% fresh pipeline, out of which 40% is in Closed Won/ contracting stage
• Orchestrated pipeline acceleration through tactical marketing interventions, improving sales agility by 32%
• Led competitive benchmarking and customer insights to guide product roadmap, resulting in Locus winning almost
• 90% of opportunities against our main competitors MEA & SEA, and also churning several competitive customers
• Improve Product positioning through thought leadership campaigns, and deeper engagement with industry analysts like Gartner to enhance Locus' industry recognition and validate key messaging and propositions.
• Achieved remarkable YoY KPI improvements, doubling our win rate, 3x increase in qualified pipeline generation with a 72% reduction in spending.

Dec 2021 – Oct 2022 · 10 mos · Mumbai, Maharashtra, India · On-site

• Established coherent marketing function with clear roles, responsibilities, processes, and outcome-driven Key Performance Indicators (KPIs).
• Revamped product propositions and messaging, resulting in a 13x increase in marketing campaign success and lead engagements.
• Institutionalised new digital thought leadership channel, “Final Mile Vodcast”, featuring several industry luminaries sharing their insights, opinions, predictions and more, directly resulting in 8x increase in lead volumes
• Devised and implemented integrated Product, Brand, PR, and AR strategy, resulting in 41% jump in Share-of-Voice and multiple qualified leads through Gartner Analyst referrals

Oct 2019 – Dec 2021 · 2 yrs 2 mos · Singapore

• Define portfolio marketing strategy and product propositions including persona-based and lifecycle stage-based messaging
• Lead multi-touch marketing campaigns including defining the target Ideal customer profile, personas, segmentation, messaging to support multi-channel execution strategy (Email, Digital, Account Based Marketing, SEO/SEM, Events, Affiliate), and Sales Enablement
• Responsible for campaign effectiveness and optimization to achieve target marketing ROI
• Defined GTM and led product launch for multiple products across cloud, Edge, and Managed Security Services
• Analyst engagements, Alliance Marketing, Partner Marketing
• Lumen Technologies was formerly known as CenturyLink

Apr 2017 – Oct 2019 · 2 yrs 6 mos

• Proposition development, digital marketing, Analyst interactions, new product launch, GTM strategies, product positioning, thought leadership and messaging, Analyst queries, awards and briefings

Jul 2015 – Mar 2017 · 1 yr 8 mos

• Responsible for global B2B solutions marketing for Cisco UCaaS portfolio. Including proposition development, new product launch, GTM strategies, product positioning and messaging
• Analyst interactions, queries and briefings
• Devise thought leadership content and increase market awareness of the portfolio
• Develop propositions for the product portfolio and design Go-To-Market strategies for the product
• Devise campaigns and for top of the funnel and through the funnel traction and revenue acceleration
• Act as “headlights for the business” and provide market direction & feedback to the product team thereby
• influencing priorities and roadmap
• Events, campaigns and collaterals to support the GTM strategy

Apr 2014 – Jul 2015 · 1 yr 3 mos

• Responsible for product managment for Cloud and Managed Hosting Services for all international markets (Global minus India) for Tata Communications.
• P&L, roadmap, large strategic deals
• Sales channel prioritization, Customer lifecycle management, competitive benchmarking, GTM strategies
• Deal Enablement - Play key role in closing of deals with direct responsibility for all deals of $1Mn+ value
• Key Contribution – Revamped Service Wrapper; 300% year-on-year increase in order closure, 100% jump in
• revenue booking. Significantly contributed in turning business EBITDA+

Apr 2013 – Mar 2014 · 11 mos

• Managing the portfolio on Tata Communications' cloud and managed hosting business for all global locations (minus India).
• Customer engagements, RFPs, Bid & Sales Support, Industry Engagements, Product Roadmap development, Product Evangelism

Jan 2012 – Jun 2013 · 1 yr 5 mos

• Key Responsibilities
• Customer, Business, Revenue & Product Roadmap ownership
• o Organizing & Conducting Roadshows and Seminars to address existing & prospective customers on latest technical evolutions and also organizations’ solutions
• o Developing product roadmap by continuous market & eco-system engagement
• Partner with Sales team & support them in strategizing and defining techno-commercial proposals to facilitate closing of deals. Play key role in closing of deals with special focus on deals of $1Mn+ value
• Training, Documentation & Support

Aug 2010 – Apr 2012 · 1 yr 8 mos

• Responsibilities
• Product marketing
• Top Line and market share of the products
• Organize and lead product roadshows, Customer Meets & Lead Generation programs
• Evolve product GTM, marketing campaigns, sales training for these products
• Product innovation and strategy
• Productize new products like Cloud Computing, Data Center Services, etc, for SMB market
• Drive product definition and introduction for devices like Gateways, Surveillance systems, etc.
• Regular review of the product portfolio vis-à-vis market offerings and trends and introduce product improvements
• Sales Support for strategic orders
• Solutions & Architecture support for strategic orders

Dec 2009 – Aug 2010 · 8 mos

• Responsibilities
• Define device specifications for WiMAX services rollout
• Develop device and products roadmap for WiMAX
• Closely work with Hardware, Device & Service vendors for WiMAX services rollout
• Strategize new product & service opportunities for post-WiMAX roll-out phase

May 2009 – Dec 2009 · 7 mos

• As part of the Central VAS team, was responsible for VAS data service nodes. This included critical nodes like GPRS Wap gateway, MMS Center, IPS systems, Cache systems, Content provider/ aggregator connectivity, etc.
• Was responsible for program managing these nodes - monitoring, upkeep, performance trending, scoping, ensuring uptime and scalability and most critically 100% availablity of services rendered by these nodes.
• Also, was responsible for identifying of new system requirements for improving user experience on GPRS browsing while reducing overheads for the operator.

Feb 2008 – May 2009 · 1 yr 3 mos

• I was part of the sales & marketing operations team. I was responsible for account management for Vodafone VAS services across channels - WAP, SMS, CRBT, etc.
• I managed the wap content portfolio management for operators like Vodafone, BSNL, Loop & Idea.
• Managed Wap portal programming for BSNL and MTNL and also launch of services, products, packs on all channels - WAP, SMS, CRBT, for these operators.
• Responsible for content planning, product packaging and launch across operators.

Jun 2007 – Feb 2008 · 8 mos

• I was working for a project for UK based Health Insurance Major - Bupa for its entire Web Based business applications suite. The Solutions provider for the same was Datamatics and my team was responsible for providing right system solution, architecting the same, enabling various stages of development by providing environment for Dev test, Business Testing and go Live, Performing System configurations, Deploying of application.

Jul 2006 – May 2007 · 10 mos

• I was responsible for one of the most critical projects of TNPL with PT Bakrie Telecom Ltd. (BTel), Jakarta, Indonesia. I was deputed onsite from November 2006 to March 2007.
• Project Details: The project involved developing, deploying and integrating the CDP/SDP platform for BTel, for premium content delivery and portal for accessing other data services by integrating them with the system.

Jan 2005 – Jan 2006 · 1 yr

• Trainee with Wireless Data Services (WDS) team of TTSL. Project included maintaining server uptime, streaming server setup, database administration.
• Key highlight- entire planning for migration of live service setup from one DC to other.