Jan 2020 – Jan 2022 · 2 yrs

• As a product marketing mentor, I help junior and aspiring product marketers:
• identify how to excel in their respective roles
• learn from my challenges and successes
• Build their confidence and push their personal boundaries
• Address and solve existing challenges together
• Set short term and long term goals as it pertains to product marketing
• These engagements are with existing mentees and involve 1 on 1 meetings on a regular cadence, along with ongoing conversations.

Jan 2020 – Jan 2022 · 2 yrs

• Presented at the inaugural Product Marketing Festival, which is the world's first and only festival dedicated to Product Marketing with over 3,000+ attendees.
• In my presentation titled "Is Product Marketing Right for you", aimed towards new and aspiring product marketers, I presented an overview of Product Marketing, common challenges and wins to help attendees identify if Product Marketing is the right fit for them and help them flourish in their careers.

Jan 2020 – Jan 2020 · 0 mo

• Product Marketing Alliance was founded in March 2019 and has since
• evolved into the world’s biggest product marketing community. Their
• Slack channel and meetups unite 1,000s of PMMs all over the world and
• their mission is very simple: to promote and elevate the role of product
• marketing.
• Since their inception, they’ve been defining and debating the product
• marketing function and have published a number of industry-leading
• reports - like the State of Product Marketing and Product Marketing
• Salary Survey

Jan 2020 – Jan 2022 · 2 yrs · San Francisco Bay Area · Remote

• > co-lead - Employee Resource Group (‘21 - ‘22)
• https://www.lyft.com/blog/posts/pushing-forward-at-lyft
• Lyft's mission is to improve people's lives with the world's best transportation. As a product marketer focused on core rider experiences, my role is to ensure commuters and travelers of all kinds derive value from Lyft's products and are aware of Lyft's suite of offerings and ultimately identify Lyft as the best choice for their transportation needs.

Jan 2018 – Jan 2020 · 2 yrs · San Francisco Bay Area

• Kenshoo is a SaaS company that equips marketers with self-service applications to execute, manage, automate and optimize digital advertising at scale. Kenshoo's marketing solutions are deeply integrated across the world's leading publishers, such as Google, Facebook, Amazon, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs.
• As the Sr. Product Marketing Manager for the Social Media business unit, I am responsible for leading all marketing activities that promote and better position Kenshoo's social offering.
• This includes but is not limited to:
• Develop compelling positioning & messaging for new features and products that differentiate Kenshoo in the market and resonates with customers and prospects
• Drive Go-To-Market strategy, including planning the launch of new products and releases, market research, and managing the cross-functional implementation of the plan
• Collaborating with Sales, Business Development, Marketing and Product Management leaders within the organization as well as strategic partners such as Facebook and Pinterest.
• Assist with video creation, case studies, customer testimonials and messaging guides for Kenshoo sales teams and publisher partners.
• Acting as a thought leader for social media and solutions within the social media advertising vertical.

Jan 2016 – Jan 2018 · 2 yrs · Greater New York City Area

• Socialyse is the social media pure player of Havas Group. Socialyse provides a unique integrated and synchronized social media offer, including strategy, content, media and analytics. Innovative tools include the Social Rating Point and the powerful Socialyse Newsroom. Through specialized talent and best-in-class technology, Socialyse guarantees both performance and prices. With over 130 social media experts across more than 35 markets, we combine the agility of a startup and the strength of a powerful global network. Execute, optimize and analyze campaigns across leading social publishers, such as Facebook, Instagram, LinkedIn, Pinterest, Twitter and Snapchat.

Jan 2015 – Jan 2016 · 1 yr · Greater New York City Area

• Paid Social Strategy for Gaming and Entertainment clients.
• Planning and executing campaigns across Facebook, Twitter, Instagram, Reddit and Snapchat.

Jul 2014 – Nov 2015 · 1 yr 4 mos · Greater New York City Area

• http://www.socialgoodguides.com/Louis-Guerrero/

Jan 2014 – Jan 2015 · 1 yr · Greater New York City Area

• The Spark Group is a full-service online marketing & social media agency committed to the development and maintenance of online relationships.
• Develop and execute cross-platform digital strategies
• Leverage social listening tools for strategic planning
• Leverage performance data to optimize digital marketing components in real-time
• Execute efficient and effective paid Social advertising campaigns by identifying and optimizing targeting parameters to maximize conversions and ROI
• Create and manage awareness, engagement, and loyalty campaigns across social media platforms
• Utilize brand monitoring and analytics to refine and improve campaign strategies

Jan 2014 – Jan 2014 · 0 mo · Greater New York City Area

• (Team Unilever Shopper)
• Brand portfolio includes Dove, Degree, AXE, Lipton, Vaseline, Knorr, TRESemme, etc.
• Establish budgets and manage workflow to adhere to client's budgets and timelines.
• Ensure that agency work supports all respective Unilever brands and meets objectives and strategies.
• Develop an in-depth understanding of Unilevers’ and retailers’ business.
• Coordinate the execution of multiple digital and print shopper marketing campaigns at over twenty different major retailers.
• Worked closely with internal account team, project managers, creative directors, Unilever’s shopper marketing managers and partner retailers on a daily basis.
• Teamed up with other WPP agencies to garner their expertise in efforts to implement effective campaigns.

Jan 2012 – Jan 2014 · 2 yrs · Greater New York City Area