Joshua Mathew — VP of Marketing

I specialize in driving high-impact strategies across diverse markets, including APJC. My experience spans a full spectrum of B2B marketing functions including brand positioning, demand generation, product marketing, digital transformation, and customer engagement. As the Head of Marketing at Cisco, my responsibilities include brand strategy, partner marketing, global field marketing, events, customer advocacy, the digital customer experience through cisco.com and our virtual demand center, as well as marketing insights and analytics I lead a talented team to design and execute scalable, data-driven marketing programs that align with business goals and maximize ROI. I am passionate about translating complex technological solutions into clear, compelling value propositions that resonate with enterprise audiences, nurturing long-term customer relationships and facilitating growth. My expertise includes: - Building global marketing strategies tailored to regional needs - Implementing integrated campaigns across digital and offline channels - Aligning sales and marketing for streamlined lead generation and conversion - Using insights from data analytics and customer behavior to refine and optimize marketing approaches I’m driven by an unyielding commitment to innovation, leveraging emerging technologies and market insights to stay ahead of industry trends and drive continuous improvement. Whether it's navigating complex regional markets, scaling marketing efforts, or fostering strong cross-functional partnerships, I thrive in dynamic environments and take pride in making a measurable impact on business success.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in Cloud and Technology sectors.

Location: Bengaluru, Karnataka, India

Experience: 21 yrs 8 mos

Skills

Marketing Strategy
Leadership
Product Marketing
Demand Generation
B2b Marketing
Brand Management

Career Highlights

Expert in driving high-impact marketing strategies.
Proven track record in B2B marketing across diverse markets.
Strong leadership in executing data-driven marketing programs.

Work Experience

Cisco

Head of Marketing : India & South Asia (3 yrs 10 mos)

Leader - APJC Campaign Marketing (2 mos)

Senior Field Marketing Manager (3 yrs 7 mos)

Microsoft

Senior Product Marketing Manager - Azure Direct (2 yrs 1 mo)

Senior Marketing & Communications Manager - Cloud Platform (1 yr 6 mos)

IBM India Pvt Ltd

Deputy General Manager - Demand Generation - Cloud, Systems Technology Group and Mid Market (4 yrs 10 mos)

TNT Express

Head of Marketing (3 yrs 1 mo)

Rediffusion DY&R

Account Supervisor (2 yrs 9 mos)

Education

B.E at RV College Of Engineering

MBA at School of Management Studies

Joshua Mathew

VP of Marketing

Bengaluru, Karnataka, India21 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving high-impact marketing strategies.
Proven track record in B2B marketing across diverse markets.
Strong leadership in executing data-driven marketing programs.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in Cloud and Technology sectors.

Contact

Skills

Core Skills

Marketing StrategyLeadershipProduct MarketingDemand GenerationB2b MarketingBrand Management

Other Skills

Account ManagementAdvertisingAnalyticsB2BBrand StrategyBudgetsBusiness DevelopmentBusiness StrategyCampaign DevelopmentCampaign ManagementCloud ComputingCollaborative PlanningCompetitive AnalysisCross-functional Team LeadershipCustomer Acquisition

About

Experience

Cisco

3 roles

Head of Marketing : India & South Asia

Promoted

Jun 2022 – Present · 3 yrs 10 mos

Brand StrategyPartner MarketingGlobal Field MarketingEventsCustomer AdvocacyDigital Customer Experience+4

Leader - APJC Campaign Marketing

Promoted

Apr 2022 – Jun 2022 · 2 mos

Senior Field Marketing Manager

Sep 2018 – Apr 2022 · 3 yrs 7 mos

Microsoft

2 roles

Senior Product Marketing Manager - Azure Direct

Jul 2016 – Aug 2018 · 2 yrs 1 mo

Product Differentiation: Developed competitive strategies and product positioning leveraging market research and customer insights.
Leveraged customer needs, competitive knowledge and product expertise to drive the relevant business
Marketing Planning: Engineered comprehensive business and marketing plans, focusing on customer acquisition, revenue growth, and campaign effectiveness.
Revenue generation : Delivered new and recurring revenue for Azure Direct business
Performance Tracking: Monitored and analyzed funnel metrics to identify areas for improvement and enhance campaign effectiveness

Product DifferentiationMarketing PlanningRevenue GenerationPerformance TrackingProduct MarketingMarketing Strategy

Senior Marketing & Communications Manager - Cloud Platform

Dec 2014 – Jun 2016 · 1 yr 6 mos

Integrated Campaigns: Executed global and local marketing campaigns, managing budgeting, media planning, and reporting to maximize ROI.
Demand Generation: Drove demand for cloud services through compelling narratives and cross-team collaboration, enhancing customer engagement and consumption.
Storytelling: Crafted persuasive messaging for diverse segments, including Enterprise, SMB, Consumer, and Partner.

Integrated CampaignsDemand GenerationStorytellingMarketing Strategy

Ibm india pvt ltd

Deputy General Manager - Demand Generation - Cloud, Systems Technology Group and Mid Market

Dec 2009 – Oct 2014 · 4 yrs 10 mos · Bangalore · On-site

Strategic Marketing Leadership: Developed and executed comprehensive marketing strategies aligned with business goals, driving measurable ROI and fostering growth.
Collaborative Planning: Partnered with Growth Market Units and global teams to enhance quarterly planning and ensure alignment with organizational priorities.
Integrated Demand Generation: Spearheaded demand generation initiatives across Hardware, Software, Services, and Cloud sectors, specifically targeting the Mid Market segment.
Holistic Execution Strategy: Coordinated brand priorities, channel coverage, and execution tactics to deliver a cohesive marketing approach.
Campaign Management: Established end-to-end marketing campaigns in UNICA, focusing on response management to enhance lead quality and accelerate sales velocity.

Strategic Marketing LeadershipCollaborative PlanningIntegrated Demand GenerationCampaign ManagementDemand GenerationMarketing Strategy

Tnt express

Head of Marketing

Oct 2006 – Nov 2009 · 3 yrs 1 mo · Bangalore

Marketing Strategy: Designed and executed comprehensive marketing strategies, including budget formulation and campaign management.
B2B Marketing: Managed B2B marketing activities, including lead generation, e-marketing, and public relations.
Internal Communication: Developed and executed effective internal communication strategies, aligning with global marketing standards.

Marketing StrategyB2B MarketingInternal Communication

Rediffusion dy&r

Account Supervisor

Jan 2004 – Oct 2006 · 2 yrs 9 mos

Brand Management: Led national and local advertising campaigns for major clients, including ING Vysya, Airtel, and Reva Electric Car Company.
Campaign Development: Played a key role in developing and executing marketing campaigns tailored to niche segments.

Brand ManagementCampaign Development