Natasha Janic

Product Manager

Chicago, Illinois, United States11 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing for enterprise software.
Strong background in loyalty and sales technology.
Passionate about organizing and experimenting in marketing.

Stackforce AI infers this person is a Product Marketing expert in the SaaS and MarTech industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyBrand Management

Other Skills

Adobe Creative SuiteAdvertisingBrand StrategyBrand marketingBrand positioningCampaignsCommunicationConference participationConsumer BehaviorConsumer InsightContent StrategyContent creationContent strategyCustomer InsightCustomer Service

About

I started my career as a product marketer before I really even understood what product marketing was. Nearly a decade later, I couldn't imagine doing anything else. I love taking complex tech and making it meaningful for the masses. If you told my younger self I loved marketing enterprise software this much, she'd have laughed. My experience is largely in loyalty and sales technology, specifically launching new products and launching new industries. I believe in anything and everything that keeps you organized: frameworks, to do lists, kanban boards, you name it. But I also believe in having fun, experimenting and failing fast. When I'm not daydreaming about messaging frameworks, I'm working toward my annual reading goal and posting my book reviews on Instagram, trying new recipes and cuisines, and cheering on Chicago sports (for better or for worse).

Experience

Salesforce

4 roles

Director of Product Marketing

Promoted

Aug 2025 – Present · 7 mos · Chicago, Illinois, United States

Senior Product Marketing Manager

Nov 2023 – Aug 2025 · 1 yr 9 mos · Chicago, Illinois, United States

Senior Product Marketing Manager, Loyalty Management

Promoted

Aug 2021 – Mar 2023 · 1 yr 7 mos

Led marketing launch of Loyalty Management
Messaging, positioning, unique value props and use cases
Accelerating new product growth through demos, campaigns, partnerships and more
Enabling entire Marketing Cloud selling org globally
Thought leader for loyalty market, participating in podcasts, webinars and events, including several Dreamforce sessions

Marketing launchMessagingPositioningCampaignsPartnershipsThought leadership+2

Product Marketing Manager, Industry Marketing

Aug 2019 – Aug 2021 · 2 yrs

Messaging, positioning and go-to-market strategy
Manage industry product launch plans
Create internal and external, customer-facing presentations that communicate product value
Event marketing experience support, presentations and demos for Salesforce and third-party events
Develop internal sales enablement assets and training

MessagingPositioningGo-to-market strategySales enablementEvent marketingProduct Marketing+1

Clari

Senior Product Marketing Manager - Industries

Mar 2023 – Nov 2023 · 8 mos

Led messaging, positioning and go-to-market strategy for strategic industries
Developed solution marketing strategy
Enabled entire sales organization across various industry messaging and product positioning
Collaborated with growth marketing on driving pipeline through paid social, third-party publications and owned content
Developed and executed on content strategy for each industry
Led event strategy and execution

MessagingPositioningGo-to-market strategySolution marketing strategySales enablementContent strategy+2

Hatch loyalty

4 roles

Director of Product Marketing

Promoted

Jul 2018 – Aug 2019 · 1 yr 1 mo · Chicago, Illinois

Strategize and oversee all brand and product marketing for customer activation platform focused on retail and CPGs
Implement all digital and social media marketing (e.g. email marketing, sponsored content, social media ads, etc.)
Manage all content strategy and execution (e.g. blog posts, white papers, infographics, etc.)
Write copy for and design all marketing collateral (digital & print)
Lead all conference and trade show participation, exhibition and marketing
Increase brand awareness through press releases and collaboration with local and trade publications

Brand marketingDigital marketingContent strategyConference participationPress releasesProduct Marketing+1

Product Marketing Manager

Promoted

Sep 2017 – Jul 2018 · 10 mos · Chicago, Illinois

Strategize brand and product positioning in customer engagement technology space
Assist in building and maintaining sales pipeline through digital and direct outreach (e.g. direct mail, industry events, email marketing)
Collaborated on & project managed company re-brand including name, logo, voice and story
Develop content strategy and execution (copy & design) such as blog posts, white papers, press releases and thought leadership pieces
Monitor social media accounts, post daily, and execute social media ads & sponsored content

Brand positioningSales pipeline managementContent strategySocial media managementProduct MarketingBrand Management

Enterprise Marketing Associate - Belly

Promoted

Jun 2016 – Sep 2017 · 1 yr 3 mos · Chicago, Illinois

Support new business workflow including lead qualification, market research, and content creation for new business pitches
Oversee marketing for newly launched product, BLUE, including strategy and positioning as a competitor in the enterprise loyalty space
Contribute content monthly for enterprise clients including blog posts, white papers, and case studies

Market researchContent creationMarketing strategyProduct Marketing