Katie Rogers

Product Manager

Charlotte, North Carolina, United States14 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Strategic leader in product marketing and advertising.
Expert in developing scalable go-to-market strategies.
Proven track record in driving product adoption.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B marketing strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyB2b MarketingContent StrategySales MarketingDigital AdvertisingAccount ManagementClient ServiceDigital Campaign ManagementCampaign Management

Other Skills

Ad NetworksAdvertisingAdvertising SalesBrand StrategyClient CollaborationClient CommunicationClient EngagementCookiesCross-functional CollaborationsDigital MarketingDigital MediaDigital StrategyDoubleClickIntegrated MarketingInteractive Marketing

About

Strategic marketing leader and creative storyteller, bringing innovative advertising solutions to life through clear, compelling sales narratives. Expertise in developing scalable go-to-market strategies and impactful positioning that fuel product adoption and accelerate business growth.

Experience

Warner bros. discovery

Director of Product Marketing

Apr 2019 – Present · 6 yrs 11 mos

Lead go-to-market and enablement strategies for advanced advertising solutions across WBD’s digital and streaming portfolio, guiding product positioning, packaging, and education for new ad innovations.

Product MarketingGo-to-Market StrategyPositioning (Marketing)Sales Enablement

Pebblepost

Senior Marketing Manager

Feb 2017 – Apr 2019 · 2 yrs 2 mos

Oversaw brand and content strategy for PebblePost’s Programmatic Direct Mail™ suite, creating strategic sales collateral that communicated product benefits and supported lead generation.

Brand StrategyContent StrategyLead GenerationB2B Marketing

Tremor video

4 roles

Sales Marketing Manager

Promoted

May 2015 – Feb 2017 · 1 yr 9 mos

Developed strategic sales and marketing materials for Tremor Video’s digital ad network and demand-side platform, creating custom presentations, one-sheets, and case studies that articulated unique value and drove client engagement.

Sales MarketingDigital AdvertisingClient Engagement

Manager, Account Management

Jun 2014 – May 2015 · 11 mos

Led a five-person account team serving premium video advertisers, focusing on process optimization, talent development, and exceptional client service in campaign delivery and performance.

Account ManagementClient ServiceProcess Optimization

Senior Account Manager

Promoted

Aug 2013 – Jun 2014 · 10 mos

Executed and optimized digital video campaigns from pitch to post-analysis, partnering with clients and internal teams to meet goals and performance benchmarks.

Digital Campaign ManagementClient Collaboration