Jan 2022 – Oct 2022 · 9 mos · London, England, United Kingdom

• Owned global GTM strategy and execution for major WhatsApp launches including Communities, Safety Toolkit, and Spam Controls. Led cross-functional product initiatives that reduced spam by 40%, improved CSAT by 20%, and doubled NPS. Delivered marketing plans aligned to long-term portfolio strategy and drove adoption across both consumer and business users in high-growth markets.

May 2020 – Jan 2022 · 1 yr 8 mos · London, England, United Kingdom

• Led product marketing for Reuters’ SaaS and multimedia platforms across B2B and consumer segments. Drove 10% YoY growth in key product lines including Reuters Connect and Newswires, while launching subscription offerings like Reuters Audio and Video. Introduced customer insights programs, revamped go-to-market playbooks, and elevated product education and enablement across global sales teams.

Jun 2019 – May 2020 · 11 mos · London, United Kingdom

• Directed GTM strategy and product education for EMEA media partners across news, entertainment, and sports verticals. Grew partner video retention by 30% and led the rollout of Facebook’s 'Recommendations' product, driving 100% increase in referral traffic across EMEA. Collaborated cross-functionally to launch integrity education programs and reduced partner violations by over 40%.

Jul 2018 – Jun 2019 · 11 mos · London, United Kingdom

• Owned global product marketing and GTM execution for Mirriad’s in-video advertising SaaS platform. Built positioning and messaging frameworks, launched Tencent API and AdCloud products, and introduced scalable customer personas and advisory councils. Centralised global outbound activity and launched internal enablement tools, driving consistency across markets and improving channel sales performance

Jul 2016 – Jul 2018 · 2 yrs

• Built and led a global product marketing team supporting FT’s enterprise solutions and republishing platforms. Led multi-channel campaigns, value prop creation, and GTM launches, resulting in significant growth in key verticals (finance, legal, tech). Boosted lead gen via site optimisation and paid media, driving £950k+ in new pipeline and elevating brand presence across corporate buyer segments.

Mar 2014 – Jul 2016 · 2 yrs 4 mos

• Owned ABM strategy and campaign delivery across UK, Ireland, and the US, driving 30% overachievement on sales targets 3 years running. Introduced managed trials, pioneered value prop development, and spearheaded MarTech adoption (Marketo, paid media). Generated £1.2M in new business and expanded customer advocacy with clients including Deutsche Bank, Unilever, and the Bank of England.

Mar 2011 – Feb 2014 · 2 yrs 11 mos

• Drove EMEA-wide digital product adoption through multi-channel marketing strategies, increasing digital registrations by 240% and revenue by 71%. Led workshops and webinars across global education markets and launched Pearson’s first efficacy website. Introduced persona-driven campaigns and supported product development for digital simulations and learning tools.

May 2010 – Feb 2011 · 9 mos

• Managed a £2M academic territory, consistently exceeding sales targets by over 50%. Led academic engagement, bookstore programs, and sales enablement initiatives to promote Elsevier’s science and tech portfolios. Successfully ran events, campaigns, and client presentations across top institutions and trade accounts.

Sep 2008 – Mar 2011 · 2 yrs 6 mos

• Owned integrated campaigns across digital, print, social, and events to support book and learning solutions across EMEA. Delivered £300K in new revenue via Facebook campaigns and grew opt-in list by 755%. Launched performance dashboards, eNewsletters, and telesales programs that exceeded target by 116%.

Jul 2006 – Aug 2007 · 1 yr 1 mo

• Supported marketing and partner enablement for IBM’s Maintenance Business unit. Launched quarterly comms programs, managed channel analysis projects, and ran successful trade events, helping retain key strategic partners and support the launch of a new UK site.