Jul 2024 – Nov 2024 · 4 mos · United States

• Led the go-to-market (GTM) strategies and successful launches for key features and products, including White Label, API, Zapier integrations, and native app integrations (Slack and MS Teams).
• Increased customer engagement and acquisition through targeted and segmented email/in-app campaigns and strategic GTM initiatives (37% open rate (average around 25%), 5.2% CTR, video watch rate over 75%).
• Developed and executed marketing strategies, managing everything from product messaging to hands-on creation of assets, including GTMs, email campaigns, automated workflows, social media copy, blogs, video storyboards, and more.
• Collaborated cross-functionally with product, design, and sales teams to align marketing efforts with product launches, driving product adoption and customer engagement.
• Spearheaded website optimization projects, including a full revamp of the Power Plans page, resulting in a significant increase in conversion rates (60% lift in demos booked).

Jan 2023 – Feb 2024 · 1 yr 1 mo · Tel Aviv-Yafo, Tel Aviv District, Israel

• Orchestrated product positioning and go-to-market strategies for all product and feature releases, driving market success.
• Conducted rigorous competitor analysis to identify opportunities and establish strong product differentiation.
• Led the development of product-specific content, encompassing white papers, videos, and web materials.
• Pioneered the creation of persuasive product messaging, narratives, and sales collateral.
• Developed comprehensive product training materials and onboarding programs, facilitating seamless product adoption.
• Fostered cross-functional alignment with product, sales, and design teams to ensure cohesive product features and marketing messages.
• Conducted in-depth research to craft highly detailed buyer personas and "jobs to be done" for each target audience.

Mar 2021 – Jan 2023 · 1 yr 10 mos · Tel Aviv District, Israel

• Crafted end-to-end GTM strategies for revenue-generating products and features.
• Structured a prioritized feature and product tier plan to guide asset releases.
• Collaborated with Product Managers to deliver comprehensive internal sales training for select priority-tier product and feature launches.
• Oversaw the creation of all product and feature-related content, including one-pagers, emails, webinars, internal training materials, presentations, messaging, value propositions, and blogs.
• Collaborated on email content needs for automation, serving multiple plan tiers and product offerings.
• Conducted voiceovers for various Lusha videos, including video ads, product demos, and sales presentations.

Oct 2019 – Mar 2021 · 1 yr 5 mos · Tel Aviv District, Israel

• Conducted extensive research to craft comprehensive buyer personas and define key jobs to be done for each target audience.
• Developed tailored messaging, values, and benefits aligned with buyer personas.
• Authored diverse marketing collateral, including blogs, white papers, ebooks, cheat sheets, and infographics.
• Managed website maintenance and content, proficient in CSS and WordPress.
• Produced sales enablement materials such as emails, one-pagers, sales decks, and training resources.
• Pioneered a successful design partner program and beta tester initiative.
• Led the creation of all marketing campaign content, from copy to landing pages, forms, and auto-response emails.
• Orchestrated marketing automation, including content creation and drip campaigns, and set up automation processes.
• Led market research across various industries and buyer personas.
• Created detailed buyer persona/jobs to be done for each target audience/persona

Jun 2016 – Oct 2019 · 3 yrs 4 mos · Tel Aviv District

• Aligned marketing efforts with hotel clients' business objectives, enhancing client relationships and product adoption.
• Innovated existing product use cases through market research and client interviews, driving product value and market expansion.
• Established operational efficiencies for sales and customer success through process optimization.
• Crafted comprehensive marketing materials, including white papers, presentations, videos, webinars, manuals, and case studies, catering to customers, investors, and internal stakeholders.
• Orchestrated all marketing communication initiatives, encompassing advertising, promotions, and PR.
• Defined buyer personas for each product, tailoring content and messaging to address buyer pain points and needs.
• Produced content for newsletters, emails, marketing automation, blogs, and other communication channels.
• Oversaw website creation and ongoing management, ensuring consistent messaging, content, and design.
• Shaped messaging, positioning, and branding for both the company and its products.
• Led the project to develop, implement, and execute a new advisory board program, enhancing strategic insights.
• Conducted market research across various industries and buyer personas, providing valuable market insights.

Jan 2014 – Jun 2016 · 2 yrs 5 mos · Tel Aviv

• Secured CEO as keynote speaker for AdTech 2015 by crafting application, pitch, speech, and presentation
• Developed content for sales, pre-sales, and customer success materials for both products
• Defined buyer personas for each product, tailoring content to address their pain points and needs
• Produced content for newsletters, emails, marketing automation, blogs, and other channels
• Oversaw website creation and management, collaborating with designers on layout and messaging
• Developed messaging, positioning, and branding strategies for the company and its products
• Authored E-books, blogs, white papers, PDFs, webinars, tutorial videos, and more for brand and products
• Orchestrated cross-functional teams to plan, execute, and oversee product launches, defining precise positioning and target audiences.
• Crafted messaging and designed wireframes for all PPC campaigns
• Led social media marketing efforts

Mar 2012 – Sep 2013 · 1 yr 6 mos · Tel Aviv, Israel

• Managed client strategic marketing initiatives to improve market share in their respective industries
• Created community engagement and member acquisition programs to drive consumer traffic to specific applications and sites
• Improved user-acquisition strategy for client’s social media pages, increasing their membership by 7000%
• Developed annual report to analyze each client’s social media growth -
• Launched and developed content for both client and company blogs
• Created Press Releases for variety of clients
• Created unique pitches to individual clients and individual stories