Mar 2022 – Present · 4 yrs · San Francisco Bay Area

Jan 2022 – Present · 4 yrs 2 mos

Jan 2022 – Jul 2022 · 6 mos

Jul 2020 – Jan 2022 · 1 yr 6 mos · San Francisco, California, United States

Jan 2019 – Present · 7 yrs 2 mos

• Follow me at: https://sharebird.com/p/sarah-din/product-marketing

May 2017 – Jul 2020 · 3 yrs 2 mos · San Francisco Bay Area

• Leading SurveyMonkey's global PMM team responsible for portfolio positioning, go-to-market strategy, competitive analysis, and sales enablement efforts to drive growth for its survey platform & solutions. Leading efforts for both the self-serve business (B2C) as well as the sales-assisted, Enterprise business (B2B).

Jan 2012 – May 2017 · 5 yrs 4 mos · San Francisco, California

• Location Intelligence Platform (Acquired by Ericsson Emodo)
• The first marketing hire; Built a cross-functional marketing team from the ground up. Defined the positioning, key market segments, and go-to-market strategy with a key influence on the product roadmap. Owned product marketing, customer marketing, content development and growth across the product portfolio.
• Key achievements:
• Helped pivot the product into new areas of opportunity (from SMS marketing to location-based mobile advertising) and subsequently launched 5 new products to establish market leadership in a highly competitive landscape.
• Drove sales enablement and training for both the direct sales team as well as channel partners (ad agencies). Helped the team secure several Fortune 500 brands and enterprise customers such AT&T, Sprint, Visa and Discover, resulting in annual revenue growth of 83% from 2014 to 2016.
• Led original market research to develop thought leadership content. Secured several speaking opportunities at major industry events such as SXSW, NY AdWeek, and Ad:Tech, as well as placements in tier-1 publications such as NYT, WSJ, AdAge, TechCrunch, etc.

Jun 2010 – Sep 2011 · 1 yr 3 mos · Walnut Creek, CA

• Manufacturer of personal defense and security products for consumers and businesses (Mace Brand).
• Led the cross-functional team focused on growth and product marketing for both the Personal Defense (B2C) and Security Products (B2B) business units. Managed a $1.5M budget and oversaw brand, acquisition, and retention across the e-commerce and reseller channels (via paid advertising, email, social, PR/media relations, and event marketing.)
• Key achievements:
• Led a major rebranding initiative that included revamping the e-commerce website and packaging across several product lines. Enhancements to the customer experience led to significant improvements in online conversion rates and an increase in online sales.
• Worked with the VP of Product to spearhead the launch a new line of DIY Security Products to ensure product differentiation and compete in an increasingly competitive space.
• Launched the first-ever social media strategy and established an editorial calendar to generate thought leadership content and improve brand perception.

Jan 2008 – Apr 2009 · 1 yr 3 mos · Oakland, CA

• A cloud-based access control platform.
• As the first marketing hire, I was responsible for establishing branding, positioning, messaging and leading the initial go-to-market strategy for the new platform. Hired and managed a marketing coordinator, executed brand awareness campaigns, and supported the sales and business development team with demand generation.
• Key achievement: did extensive research to develop key market segmentation and launched a vertical-focused campaign, introducing brand new areas of opportunity for the sales team.

Aug 2006 – Dec 2007 · 1 yr 4 mos · Sarasota, FL

• IT consulting for higher-ed institutions across North America.
• As the Sr. Marketing Associate, I was responsible for doing market research to identify key opportunities, designing and executing campaigns to generate leads, planning and organizing participation at industry events, and enabling the sales team through content and collateral.
• Key achievement: instrumental in revamping and launching the company website on a new CMS, ensuring a cost-effective and more efficient process for publishing new content.