Mar 2021 – Dec 2023 · 2 yrs 9 mos

• Customer Experience, AI, Employee Engagement!! This is my sweet spot!!
• The best companies fall short if they don't have a superior customer experience. My first work experiences were in customer service. I learned lifelong lessons on the importance of back-end operations to ensure consistent and engaging experiences for customers.
• Uniphore is the global leader in Conversational Automation which combines the power of artificial intelligence, automation technology and machine learning to enhance the customer experience. Uniphore is disrupting an outdated customer service model and bridging the gap between humans and machines by focusing on conversations.
• Uniphore's mission: Make it possible for every voice, on every call, to be truly heard!
• I'm responsible for building and leading a team responsible for Global GTM, Messaging and Competitive Intelligence. In addition, I oversee Partner, Customer, Industry and Content Marketing.

Oct 2020 – Mar 2021 · 5 mos

• I loved using 6sense while leading ABM at Xactly that I joined the team!!
• 6sense is amazing and I got to help evangelize the value of their offerings to customers, partners, and sales!!
• Fun fact: I was their internal champion at Uniphore, bringing 6sense to the org. I'm a lifelong 6senser. Absolutely love the team.

Feb 2019 – Oct 2020 · 1 yr 8 mos · Toronto, Canada Area

• GTM Strategy: Develop the overall business GTM strategy for Xactly’s Planning suite of products, partner with Product Management and Demand Gen to enable sales and launch thought-provoking integrated marketing campaigns.
• Messaging & Positioning: Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global Sales and Marketing teams
• ABM: Lead the companies ABM initiatives to grow our enterprise portfolio. Tapping into my market intelligence background my focus is being the expert on our enterprise buyers; how they buy, their buying criteria; It also requires a deeper dive in understanding our competition and how to out maneuver them
• Enablement: be the subject matter expert, helping to develop and deliver sales plays, tools, and materials for the global sales teams
• Evangelize: be a thought leader in the industry with customers and analysts. Regularly tapped speaker for industry events.
• Support Global Marketing teams – aid (e.g., demand generation, content marketing, events, webinars, AR/PR) with subject matter expertise

Feb 2017 – Jan 2019 · 1 yr 11 mos · Toronto, Canada Area

• [24]7.ai is a global technology leader that uses artificial intelligence and machine learning to understand consumer intent to drive customer acquisition and engagement for enterprise clients across their digital channels. Backed by Sequioa capital, [24]7.ai’s technology helps the world’s largest and most recognizable brands including, Hilton and SiriusXM, create a personalized, predictive and effortless customer experience across all channels.
• Partnering with Growth Marketing, Product Management, Sales, and Solutions teams I build and execute [24]7.ai’s client acquisition strategy targeting 4 priority industries: Telecommunications, Travel & Hospitlaity, CPG and Retail.
• Responsibilities include:
• Define the annual vertical marketing GTM strategy to drive overall messaging of [24]7.ai products and solutions with a clear goal of differentiating in the market for each industry.
• Partner with sales to build sales enablement tools and deliver timely webinars and associated content to drive lead generation and accelerate prospects through the sales funnel.
• Create the account based marketing (ABM) strategy for top accounts and have oversight over marketing programs for the successful execution of ABM.

Jan 2017 – Present · 9 yrs 2 mos · Toronto, Ontario, Canada

• At home on the stage or virtual my focus on public speaking is to share and empower the audience to take a people first approach to how they build, adopt technology and engage with their organizations.
• The topics I have covered span the following areas:
• Marketing - especially B2B Go to Market
• Entrepreneurship - Building a mission-driven business
• Customer Experience - How to develop it, where to start and the importance of prioritizng both employee and customer experience
• Tech - AI and Automation (RPA) and how it applies to Marketing and CX

Dec 2016 – Present · 9 yrs 3 mos

• KIDS SWAG is the largest kids marketplace of amazing brands dedicated to black representation!
• The store is based on the philosophy I coined - Mindful Representation.
• Mindful Representation means being intentional about the images and experiences that your child engages in to gain a greater sense of self and an appreciation of others.
• As early as 3 years old, kids are classifying people based on their appearances? (Source: The Atlantic)
• With Kids Swag the goal is to be a resource for parents in Raising Confident Kids that Love Themselves and Appreciate Difference.
• Building this business has expanded my understanding of marketing and how to build a team. I scaled the company to a level to have strong operational team in place to manage day to day business.

Nov 2010 – Jan 2017 · 6 yrs 2 mos · Toronto, Canada Area

• Focused on customer and market insights to win and maintain business for Colliers in Canada.
• Led the creation of Colliers dedicated proposal response center, grew Colliers’ Occupier Service business line and implemented initiatives focused on growing Colliers market share in Canada.
• Achievements:
• Leading a team of five people I streamlined Colliers’ quarterly report process, reviewed and updated data sources and developed a communication program to improve the internal brand of the Market Intelligence department. This transitioned the perception of the team from purveyors of data to partners with marketing and sales to pursue and win business.
• Partner with sales agents to take a consultative approach in securing strategic accounts. Secured a $5M contract with a retail client by positioning our research abilities to conduct demographic and cannibalization analysis to inform their location decisions regarding growing from 5 to 50 locations nationally.
• Built the Colliers Business Response Centre (a new internal proposal service offering) and became a trusted advisor to brokerage teams providing the tools and resources for agents to successfully build winning proposals, enhance their brand and execute on unique portfolio assignments. Advised on over 60 proposals with agents across Canada within 9 months of launch
• Reporting directly to the SVP Client Service, I executed the marketing and operations strategy that helped secure several high profile corporate accounts for a new account management program targeting Canada’s top FP500 companies

Jan 2009 – Nov 2010 · 1 yr 10 mos · Toronto, Canada Area

• OPTIMUS | SBR is a Toronto-based management consulting firm that provides advisory services customized to address strategy, process, and project management needs to leading firms across North America.
• Engaged in multiple projects running in parallel (>1$M portfolio) conducting market analytics, process re-engineering, and project management. Advised C-Suite, HR and Marketing professionals in the energy, engineering, and financial services industry.
• Entrusted to be the lead analyst in the New Business Development Group. Provided full suite of market analytics, project management, and decision support services for a renewable energy company focused on entering emerging markets in South America, Africa and Asia.
• Project deliverables included:
• 1. Market Analysis of over 20 target countries to identify viable business opportunities and meet the companies ROI projections to its influential investors (included AIMCo).
• 2. Facilitated executive team workshops to develop policies and procedures for sales, business development, risk mitigation and project management.
• Awarded Rookie of the Year for exceptional work as an Analyst in 2010

Nov 2008 – Jan 2009 · 2 mos · London, United Kingdom

• Photo Me International manufactures and operates the original self-service 4-strip color and black and white photo booth. Myself and a team of four other student consultants conducted research to determine the financial implications of the company pursuing a diversification strategy to regain market share.

Dec 2007 – Jul 2008 · 7 mos

• Coordinated educational programs geared towards professional women
• Managing Budget
• Designed and updated intranet sites
• Event planning
• Database management

Jul 2007 – Jul 2008 · 1 yr

• Supported two managers to execute their respective Executive MBA geared towards accomplished professionals
• Liason with multiple stakeholders
• Organize special events such as speaker series and convocation