Apr 2024 – Present · 2 yrs · Santa Clara County, California, United States · Remote

• Growth: Spearheading developer marketing initiatives for oneAPI programming model and UXL Foundation (Linux Foundation partnership), building a global developer ecosystem around unified acceleration technologies
• Strategic Content Creation: Developing comprehensive technical marketing collateral, thought leadership content, and educational resources driving developer adoption
• Community Growth: Orchestrating promotional activities across major industry summits and conferences, significantly expanding developer engagement and platform adoption
• Marketing the largest open ecosystem for accelerated computing.
• https://www.oneapi.io/
• https://uxlfoundation.org/

Sep 2023 – Present · 2 yrs 7 mos · San Francisco Bay Area · Hybrid

• Empowering businesses to build, deploy, maintain, and enhance AI, Gen AI, and Computer Vision solutions. Responsible AI.

Oct 2021 – May 2022 · 7 mos · Sunnyvale, California, United States

• Sales Enablement: Developed key messages, white papers, case studies, blogs, videos, and web content
• Brand Evangelism: Evangelized the brand in email campaigns, events, social media platforms and communities. PR announcements for partnerships, product releases, and milestones achieved. Identified influencers per vertical for alignment.

Mar 2020 – Mar 2022 · 2 yrs · Santa Clara County, California, United States

• Open Source AI Computer Vision and Analytics
• Developer Relations Management- Responsible for planning and building an external developer community for Intel’s Open Source initiative)- to foster developer knowledge, influence, proof points and affinity
• Content: Voice of Program/Education- Externally and internally. To monitor and respond to member activity online. Author content, post social media, engage program members to actively represent program value and program engagement. Meet with key stakeholders, and product teams to communicate developer feedback and communicate programs offering and value
• Influencer Program- To identify community leaders/influencers- invite community thought leaders into an innovator program and encourage community leader participation, feedback, project sharing posting and self-reporting of activities into the program
• Information Stewardship- Ensure responsiveness, timely issue resolution, and needed changes and updates to release notes and documentation, and facilitate an information exchange between the community, online engineering support and software product teams
• Events- Define and execute Client sponsored events focused on developer engagement, developer training, project prototyping such as hackathons

Aug 2018 – Jan 2019 · 5 mos · San Jose, Ca

• Partner Solutions- Worked with Intel FPGA software partners to optimize the marketing partnership with joint solution briefs and video content. Cross-collaborated with various stakeholders including partner, sales, product marketing, engineering, and agencies
• Website- Created web page content for partner solutions. Worked closely with web developer to integrate key messages and content into the page design
• Vendor Relations- Managed vendor(s) and agencies for marketing asset development- videos, webinars, and social media

Jan 2018 – Jun 2018 · 5 mos · San Jose, CA

• Articulated value of technology by creating relevant, SEO friendly, targeted content- web, blogs, and decks. Created content for sales and partner communications.
• Managed the social media publishing, listening, and advocacy program ( Sprinklr, SocialAmbassador)
• Event Management- logistics, social media, communications.
• Community manager- developer ecosystem for blockchain. Developed the community strategy for launch and engagement.

May 2016 – Dec 2016 · 7 mos · San Francisco Bay Area

• Conceptualized and implemented multi-channel (Email Marketing/Social/SEM/Content) strategy for the Predix industrial IOT platform.
• . Designed end-to-end, integrated developer Demand Gen marketing campaigns in accordance with marketing goals (in close collaboration with Product Marketing)
• · Drove implementation of campaigns, by collaborating with cross-functional teams incl. product marketing / dev relations, content marketing, marketing ops and external vendors. Documented and tracked results.
• . Wrote department newsletter and blogs
• . Enabled social media amplification for published content and event announcements
• . Created nurture content for email campaigns (Marketo)

Dec 2013 – May 2016 · 2 yrs 5 mos · Sunnyvale, Ca

• NewzSocial (Social Media Software)
• Sunnyvale, CA (www.newzsocial.com) December 2013- May 2016
• Worked extensively with clients on the NewzSocial social media platform. Enabled clients to be up and running in under 2 hours; Provided hands-on training.
• Developed Product Training and Demo Videos, Get Started Guides, In-depth User Documentation, Case Studies, and Social Media Best Practices.
• Delivered product demos at client sites and events.
• Managed the support portal. Built the list of FAQs and other relevant support documents.
• Managed marketing campaigns- Social Media, Email Marketing- ActOn, Marketo. Detailed content strategy, implemented and analyzed for continual improvement.

Jul 2006 – Jul 2008 · 2 yrs

• Sr. Marketing Program Manager, Online Services Group
• Hands-on Program management of an internal competitive intelligence
• communications web portal for the Online Services Group. Actively addressed the needs of the 3,800 + clients who subscribed into the CI e-newsletter. No individual opted out of the newsletter during the time.
• Worked with several external agencies and IT development teams for program deliverables.
• Program/Project Manager, Server & Tools Group
• Project managed and reviewed research and deliverables by a variety of external agencies. Provided guidance and communicated project milestones to team.
• Worked with cross-functional teams and stakeholders: Information Technology, Sales, Finance, Marketing, and Legal.
• Wrote department newsletters on a regular basis