Andy Raskin

Co-Founder

San Francisco, California, United States29 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in aligning CEOs around strategic narratives.
  • Led training for top tech companies like Salesforce and Uber.
  • Proven success in B2B marketing and product positioning.
Stackforce AI infers this person is a strategic marketing expert in the SaaS industry.

Contact

Skills

Core Skills

StrategyStorytellingMarketing StrategyProduct Marketing

Other Skills

Agile Project ManagementAnalyticsAwesomenessB2BBranding ExperienceCRMCloud ComputingCompetitive AnalysisConsultingContent MarketingContent StrategyCorporate PositioningCustomer Relationship Management (CRM)Demand GenerationDigital Marketing

About

I align CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include venture-backed companies funded by Andreessen Horowitz, First Round Capital, GV and other top investors. I've also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel and General Assembly. To learn more and get in touch, visit http://andyraskin.com.

Experience

500friends, a merkle company

VP Marketing (acquired by Merkle)

Dec 2013Sep 2014 · 9 mos · San Francisco

  • Led marketing strategy and execution for B2B SaaS platform that delivers loyalty solutions to top omni-channel retail brands. Responsible for corporate/product positioning, content marketing/storytelling, product marketing, lead/demand generation, and analyst relations.
Marketing StrategyContent MarketingLead GenerationProduct Marketing

Venture-backed technology companies

Strategic narrative

Feb 2013Present · 13 yrs 1 mo · San Francisco Bay Area

  • I help CEOs align their leadership teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include companies backed by Andreessen Horowitz, First Round Capital, GV and other top venture investors. I've also led strategic narrative training at Salesforce, Square, Uber, IBM, VMware, Intel, IBM and General Assembly. To learn more and get in touch, visit http://andyraskin.com.
StrategyStorytellingMarketingSalesProduct Management

Terracotta (software ag)

Senior Director, Product Marketing

Aug 2012Sep 2013 · 1 yr 1 mo · San Francisco, CA

Mashery (acquired by intel)

Director of Product Marketing

Jan 2011Sep 2012 · 1 yr 8 mos · San Francisco, CA

Skype

Product Manager

Jan 2009Mar 2011 · 2 yrs 2 mos

Time inc

Writer and Editor

Jan 2001Jan 2009 · 8 yrs

Qbiquity inc.

CEO and Co-Founder

May 1998Oct 2000 · 2 yrs 5 mos

Csc index

Management Consultant

Sep 1994Dec 1995 · 1 yr 3 mos

Apple

Marketing Intern

May 1993Sep 1993 · 4 mos · Tokyo, Japan

Education

The Wharton School

Master of Business Administration (MBA)

The Lauder Institute - University of Pennsylvania

Master's Degree — International Studies (Japan concentration)

Yale University

BS — Computer Science

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