Aug 2022 – Dec 2023 · 1 yr 4 mos · Silicon Valley, California, United States

• MHS draws on AI motion data, kinematic movement data and decades of experience to compile an athlete’s Movement Signature. This signature pinpoints the mechanical factors that inhibit performance, contribute to injury and ultimately limit opportunity — and creates the roadmap to guide the athlete to overcome. I am advising MHS on all elements of market entry, including marketing and sales strategy, discovering product/market fit, establishing market presence, and growing revenue.

Oct 2021 – Dec 2022 · 1 yr 2 mos · San Francisco Bay Area

• My role at Front was to ensure our brand was anchored to the value we deliver to our customers -- and that it resonated strongly with our buyer personas -- by establishing and strengthening the connective tissue between these functions.
• Some of my major contributions to the business included:
• ❇️ Re-establishing our positioning and activating it across all touchpoints
• ❇️ Creating the product adoption framework that's core to our revenue protection strategy
• ❇️ Creating scalable, archetype-driven approach to vertical marketing and demand creation
• ❇️ Articulating the company mission and vision with our CEO
• ❇️ Creating a new brand strategy and the underlying brand opinions
• ❇️ Infusing our brand opinions into PR, social, product launches and business value/ROI enablement
• ❇️ Reorienting our pricing and packaging around narratives instead of features
• ❇️ Building the muscles for content distribution, not just content creation
• ❇️ Turning siloed marketing into integrated marketing

Sep 2017 – Sep 2021 · 4 yrs · Palo Alto, CA

• <Exit: Acquired by Apple> I joined Drishti, the leading AI computer vision company for manufacturing, as employee #3 and a member of the founding team. When I chose to leave, we'd built the company to 110+ people and still growing.
• I built the marketing practice from scratch. This began with brand and category creation from pre-seed through Series A, and transitioned into demand generation, pipeline building and digital marketing as we shifted into growth mode post Series B. I helped drive the company to a triple-digit employee base and a double-digit customer base that includes some of the world's most respected and renowned manufacturers.
• I built our market presence, which was validated through the recognition below:
• 2021 CB Insights AI 100
• Four 2021 North American Manufacturing Awards
• NVIDIA: Top AI company, 2020
• 2020 Forbes AI 50
• 2019 World Economic Forum Technology Pioneer

Jul 2016 – Sep 2017 · 1 yr 2 mos · Palo Alto, CA

• The SAP Digital business unit was simultaneously pioneering a new business model for SAP and speaking to an audience that SAP had never before addressed. Reporting directly to the Chief Digital Officer, my role was to make SAP’s “digital native” offerings relevant to individual buyers. I managed marcomm from the strategic level (brand strategy, content strategy) down to the most tactical levels (web presence, SEO, social, content marketing, events, demand gen content, in-product messaging, and more).
• Nominated for SAP's 2017 Hasso Plattner Founder's Award, for my work on the "WorkConnect by SAP" product launch, which included ensuring consistent positioning and messaging across every customer-facing touchpoint. Watch the video below.

Nov 2014 – Jun 2016 · 1 yr 7 mos

• I oversaw nearly every discipline of external communications at Intermedia, a B2B cloud software company. This included managing 4 direct reports and 12 people in total—the largest team in Intermedia’s marketing department—across Intermedia’s content, PR, design and web production teams. I also managed our PR and SEO agencies, and oversaw all major video productions.
• In four years, I helped the company triple revenue to $200M+, triple EBITDA, launch a dozen new products, grow from 350 to 750 employees, triple the paid user base to 1+ million, and position itself for a successful acquisition.

Oct 2013 – Nov 2014 · 1 yr 1 mo

• Oversaw all content marketing, PR and marketing communications activities for Intermedia.

May 2012 – Oct 2013 · 1 yr 5 mos

• Created Intermedia’s content marketing program and established myself as the lead for all of the company’s marketing communications. .

Apr 2011 – May 2012 · 1 yr 1 mo · Greater Denver Area

• Consulted with advertising agencies and tech companies to create content and marcomm for brands like SAP, VMware, Google, Brocade, Avaya, TD Ameritrade, Ciber, and more.

May 2010 – Jun 2011 · 1 yr 1 mo

• I dedicated a year to help my father prepare his bookkeeping outsourcing company for regional growth. I executed and developed systems for all aspects of marketing, including CRM, sales collateral, branding, online presence, and much more.

May 2009 – Nov 2009 · 6 mos · Singapore

• At Possible (then called Blue Singapore), my global clients included SAP, VMWare, Motorola, as well many local accounts. Projects included website redesigns, strategizing and executing regional and global campaigns, and developing customer-facing videos and animations for complex SAP and VMWare products.

Nov 2007 – Mar 2009 · 1 yr 4 mos

• Wunderman tapped me to bring global best practices to this young, rapidly-growing agency in India. As Group Lead, I managed day-to-day direct marketing and relationship marketing copy for the Microsoft India account. I also mentored copywriters, and trained creative staff in craft and presentation skills.

Nov 2004 – Nov 2007 · 3 yrs

• I concepted, presented, and executed campaigns for dozens of Microsoft B2B products, as well as Smith Barney, Nationwide, Sirius, MSN, and more.