Sneha Vakharia

Co-Founder

Bengaluru, Karnataka, India6 yrs experience
Most Likely To Switch

Key Highlights

  • Founder of a high-impact PR studio.
  • Expert in storytelling and qualitative research.
  • Achieved 97% retention in podcast episodes.
Stackforce AI infers this person is a Public Relations and Journalism expert with a focus on storytelling and media engagement.

Contact

Skills

Core Skills

Public RelationsStorytellingPodcast ProductionJournalismPodcastingResearch

Other Skills

Audio RecordingEditingInterviewingQualitative ResearchStoryWriting

About

Hihello! I'm the founder of a boutique PR studio called Idli Podi Productions. I’m a longtime, long-form journalist and poet. I've built some of India’s most high impact, deeply researched IPs – podcasts, films, newsletters, social media, shows – for the most prestigious media houses (like The Ken), largest brands (like PhonePe) and brightest people. I have some of the highest engagement on the information market (try 97 percent retention over half- hour episodes). My methods are unorthodox: I spend time. I interview copiously, I bring a journalist's process to the hunt for stories that are 1. meaningful 2. surprising 3. timely and 4. important. To the people who matter. I don’t pander to algorithms. I never use AI to create what a human will consume. I work only with top notch writers, podcast producers, designers and filmmakers. I do this because again and again, across platforms and forms, I've watched this work. If you tell a good story well, people will come. The algorithms follow. Good stories, told well, build deep resilient relationships, with clients, talent, regulators, and media. The kind of relationships that businesses are built on. If that sounds like what you need, drop me an email at snehavakharia@gmail.com.

Experience

Idli podi productions

Founder

Jun 2024Present · 1 yr 9 mos

  • Building a boutique PR studio for brands that seek deep relationships with media, talent, investors, consumers, regulators and society.
WritingInterviewingQualitative ResearchPublic RelationsStorytelling

Artist's way

Started and completed The Artist’s Way.

Nov 2023Jun 2024 · 7 mos · Goa, India

  • Moved to goa. Learned to drive a car. Returned to playing piano. Began to perform poetry. Upskilled as dog mom. Got over a bad breakup. Did Samhatha Vipassana. Took trillion walks. Swam trillion times. Remembered a bit about who I am. Learned a bit about who I am.

The ken

Podcast Producer and Host

Feb 2022Oct 2023 · 1 yr 8 mos

Podcast Production

Rest of world

Independent Journalist

Apr 2021Apr 2021 · 0 mo

  • A report on use and misuse of Cowin
Journalism

Newslaundry

Consultant

Mar 2020Mar 2021 · 1 yr

  • Creator and host of Let's Talk About Big Data.
  • When data became big, this also brought rapid and dramatic changes in the essense of data. And relationships that were traditionally built on the movement of data - between a State and its people, a retailer and its customers, insurers and insured - fundamentally and permanently also changed.
  • This podcast series aimed to unpack what we know about a world where data is big, and speculate what we don't.
Podcasting

Livemint

Independent Reporter

Jan 2020Jan 2020 · 0 mo

  • Reported on Real Money Gaming: what it is, what the legal standards are, and how the industry uses consumer data to incentivise behaviour they seek.
Journalism

The indian express

Independent Reporter

Jan 2019Jan 2019 · 0 mo

Journalism

Laakhon mein ek season 2

Researcher

Feb 2018Mar 2018 · 1 mo

  • My mandate was to explore what it means to be a doctor in a public hospital in India. What manner of bureaucracy are doctors up against, what volume and manner of patients do they have to deal with, what is the cost of their work, physically and emotionally. Most of my work involved sitting in Emergency rooms of public hospitals for hours and taking notes, talking to young residents and asking them about their lives, whether they believe in god, do they get to celebrate birthdays with their friends if they're all rotating shifts, is being a doctor, worth it.
Journalism

Thewire.in

Independent Reporter

Jan 2017Jan 2020 · 3 yrs

  • In the Karnataka elections of May 2018, I reported about a curious political party that was contesting all seats of the Karnataka elections, called the Mahila Empowerment Party. This party was led by a woman called Nowhera Sheikh, and she was allegedly the head of an industrial conglomerate called the Heera group, which was in fact a Ponzi scheme. I explored the motivations and methods of the group in participating in state elections.
  • In August of 2017, I reported that the All India Hindu Conference, a group of political and cultural organisations, passed a resolution to declare India a Hindu nation. I explored who they were, how they were receiving their funding, the modus operandi of their propaganda, and their affiliations to mainstream politics.
  • In January of 2017 I covered the UP elections. In central Aligarh, a voting booth had shifted from a Hindu street to a muslim one. A large number of Hindus were threatening to boycott the elections by writing to the Election Commission in blood. This was a story about how the elections were being effectively, and systematically, communalised.
Journalism

Huffpost

Independent Reporter

Jan 2017Jan 2020 · 3 yrs

  • In October 2019, I wrote about the origin story of big data: how in the early 90's, supermarket retailer Tesco used ATM technology to track consumer behaviour. I wrote about the hacks they used to manage mammoth volumes of data, and the tools they used to put the data to work. Finally, I discussed how modern payment systems use those same techniques to incentivise behaviour they seek, based on the consumer behaviour they track.
  • In March 2017, I wrote about the ways in which women struggle with sexual harassment post-fact; and how there's almost no correct way to deal with it, nor one that won't leave you with a little bit of guilt.
Journalism

Buzzfeed

Independent Reporter

Jan 2017Jan 2019 · 2 yrs

  • I reported on the frequent and devastating floods of Gujarat: since the state began its battle to harness and control its water, increasingly and unforgivingly, the water has started to fight back. I cover the lack of oversight and accountability in managing the health of Gujarat's dams, and how, in the face of political apathy, Gujarat's farmers must pray to her dams instead.
  • In 2018, I reported on the Dera Sacha Sauda, and how its leader, Gurmeet Ram Rahim Singh had effectively deployed his cinema as a tool to spread his propaganda. Over years of making his own films, he had positioned himself as the man to save his vulnerable followers from drugs, the mafia, and the Indian state.
Journalism

Business line (aka the hindu business line)

Independent Reporter

Jan 2017Jan 2019 · 2 yrs

  • I covered the Jaipur Literature festival three years in a row: interviewing authors and reporting on the underlying politics of the festival.
  • I wrote features on Bollywood; my favourites include one about why Sooraj Barjatya protagonists are always orphans, and why Bollywood loves the legend of Radha so much.
  • I've also covered elections, propaganda, books and sport.
Journalism

Scroll media

Independent Reporter

Jan 2017Jan 2018 · 1 yr

  • Covered books: including why India hadn't yet seen gay sports stars, and why Harry Potter and the Curse Child redeemed Potterverse's caste system.
Research

Catch news

Reporter

Jan 2015Jan 2017 · 2 yrs

  • I worked in the features team: my core strengths and interests were feature essays on books, pop culture and gender.
Journalism

Education

La Martiniere for Girls School

Singapore Management University

University of Pennsylvania

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