Dec 2024 – Feb 2025 · 2 mos · Bengaluru, Karnataka, India

Apr 2024 – Jan 2025 · 9 mos · Bengaluru, Karnataka, India

• Built the marketing team at ZET from scratch. Operated as Fractional Head of Marketing in a consultative capacity and led a 14 member team across Brand, Growth (Performance Marketing & Product Marketing), Social Media & Influencer Marketing. Part of the core leadership team directly involved in driving the strategic vision for the organization.
• Key responsibilities included: Directing the marketing & brand strategy, Streamlining marketing execution, Setting up mechanisms/processes and Mentoring a team of young & enthusiastic marketers at the early stage startup.

May 2022 – Mar 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Led Cross Channel Category Marketing for Amazon Fashion & Beauty. Key Responsibilities included leading Customer Acquisition, Customer Retention, Brand, Social Media & Influencer Marketing for Amazon India's Fashion & Beauty business unit.

Nov 2021 – May 2022 · 6 mos

• Leading a team of professionals across brand, social media, content & influencer marketing charters to build Shopsy- Flipkart's social commerce app

Jan 2021 – Oct 2021 · 9 mos

• Crafted FY’20-21 brand marketing strategy for Flipkart Grocery
• Led the first ever pan India Integrated Marketing Campaign for Flipkart Grocery that resulted in baseline shift for the category
• Revamped brand architecture for Flipkart Grocery's Private Label brand & crafted packaging designs for multiple private label FMCG products
• Led marketing charter for Flipkart Fintech & Insurance. Launched Flipkart Axis Bank co-branded credit card- crafted brand proposition & executed multiple digital marketing interventions leading to both top of the funnel & bottom of the funnel business goodness
• Currently leading brand marketing, social media & design for Shopsy by Flipkart

Jul 2018 – Dec 2020 · 2 yrs 5 mos

• Led product marketing campaigns for 100+ Smartphone launches on Flipkart- Crafted brand proposition, planned & executed GTM campaigns with multiple celebrities directly impacting the category topline
• Led the Integrated Marketing Communications campaign for the launch of SuperCoin on Flipkart- Crafted brand identity, Customer Value Proposition & led campaign design & deployment on multiple channels
• Led brand marketing for Flipkart Flights - Awarded CEO’s Mission Impossible Award for planning & executing an ATL campaign for Flipkart Flights
• Crafted brand identity for in app OTT platform Flipkart Video. Led OOH campaign for the first ever exclusive content show on Flipkart Video

Jul 2016 – Jun 2018 · 1 yr 11 mos

• Awarded Olympus 2017 award by the CMO for Redmi Note 4 launch marketing campaign on Flipkart
• Planned & Executed the Integrated Marketing Communications campaign for Large Appliances launch on Flipkart
• Led product launch & sale event marketing campaigns for Large Appliances category
• Part of the core marketing team for The Big Billion Days & Big Diwali Sale 2017

Jul 2015 – Jun 2016 · 11 mos

• Executed Qualitative & Quantitative consumer research studies- category usage & attitude, selection benchmarking, concept/proposition/campaign evaluations, category & brand tracks, prototype testing, consumer immersions & internal survey analysis
• Part of the core team that drafted the FY'16-17 marketing strategy playbook for brand Flipkart