Anuradha Aggarwal

VP of Engineering

Mumbai, Maharashtra, India24 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in brand activation and marketing operations.
Expertise in leading cross-functional teams for product development.
Strong background in category strategy and brand equity building.

Stackforce AI infers this person is a Marketing Executive with extensive experience in Brand Management and Digital Marketing.

Contact

Skills

Other Skills

Brand ManagementIntegrated MarketingCustomer InsightStrategyCross-functional Team LeadershipMedia PlanningProduct DevelopmentMarketingPublic RelationsFMCGManagementTrade MarketingBrand EquityMarketing StrategyMarketing Management

About

Sales, marketing - innovation and activation - and general management experience. Instrumental in developing and activating both product and service brands in India and South Asia. Interested in academics and marketing training. Specialties: 1. Category strategy and thought leadership, Brand identity and equity building. 2. New product development 3. Brand activation and marketing operations. Brand communication development and media planning. 4. Leading cross functional teams, Leading managers who work in the above areas.

Experience

Amazon

2 roles

Director - Marketing and Growth

Aug 2025 – Present · 7 mos

Director, User Growth and CMO, Amazon Pay

Apr 2022 – Aug 2025 · 3 yrs 4 mos

D2c startups

Strategic Business Advisor

Jan 2021 – Mar 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

Star tv network

Cluster Head - Kids, Infotainment, English channels

Jul 2019 – Dec 2020 · 1 yr 5 mos · Mumbai, Maharashtra

P&L responsibility for 17 channels incl. National Geographic, Disney, Hungama, Star world and Star Movies

Marico limited

Chief Marketing Officer

Aug 2015 – Dec 2018 · 3 yrs 4 mos · Mumbai Area, India

Mondelēz international

Marketing Director - Biscuits, Asia Pacific

Jan 2014 – Aug 2015 · 1 yr 7 mos · Mumbai Area, India

Responsible for driving the growth of the biscuits portfolio including global brands like Oreo, Chips Ahoy and Belvita across the Asia Pacific region and leading Innovation strategy,new product development and global brand deployment in China, India, Australia, South and South East Asia.

Vodafone india ltd

Senior Vice President - Brand Communications, Insights and Online

Apr 2010 – Dec 2013 · 3 yrs 8 mos · Mumbai

Marketing and brand communication strategy. Advertising development, Consumer and market insights. Conventional and Social media. Digital marketing and Online sales.

Hindustan lever ltd

6 roles

Category Marketing Manager - Hair Care

Jul 2008 – Mar 2010 · 1 yr 8 mos

Hair Care Category marketing strategy and Brand Building in India incl. Brand marketing plans, Media management and in-market execution for Unilever Hair Care brands in India

Global Brand Development Manager - Skin care

Sep 2007 – Jun 2008 · 9 mos

Marketing Manager- Herbal Health and Beauty

Aug 2005 – Aug 2007 · 2 yrs

Business and thought leadership on Brand Ayush, Exoanding the footprint of the service offering - Setting up therapy centres (spas) across India, Delivering business results through the MLM channel, Product and Marketing mix development. Leading a Cross functional Team.