Apr 2024 – Present · 1 yr 11 mos · Dubai, United Arab Emirates · Remote

Apr 2024 – Present · 1 yr 11 mos · United States · Remote

• Napster Corp is an innovation company developing AI, XR and other immersive technologies for creators, businesses and consumers. As president and CMO, I led product development, marketing and strategic alliances.

Jun 2023 – Apr 2024 · 10 mos · Remote

• Pvolve is a private omnichannel fitness brand partnered with Jennifer Aniston, offering a streaming content subscription, proprietary physical products, and brick-and-mortar studio franchises. As CCMO, led marketing, communications, product, technology, and business intelligence.

Jan 2023 – May 2023 · 4 mos · Remote

• As advisor and fractional CMO, I am focused on brand strategy, go-to-market planning, growth, and bringing to life Pvolve's unique philosophy on how to intentionally move your body to promote strength, longevity, and wellness from the core.

Nov 2022 – Feb 2023 · 3 mos

Sep 2021 – Nov 2022 · 1 yr 2 mos

• Led global marketing and membership strategy including: brand, creative, growth/ customer acquisition/ media planning and buying, e-commerce, subscription management, content, social media, lifecycle marketing, public relations, product marketing, b2b marketing, business intelligence and consumer insights.

Aug 2020 – Oct 2021 · 1 yr 2 mos

• Led global product marketing and GTM for Peloton's connected fitness products including the celebrated Bikes, Treads, Apps, Digital subscription, and corporate wellness business. I also led our media practice, marketing analytics, lifecycle marketing and CRM. Reporting to the President, I led revenue generating marketing functions during Peloton's banner year hitting a $44.4B market cap in 2020.

Apr 2019 – Aug 2020 · 1 yr 4 mos

• I oversaw the Digital Membership strategy and P&L, and led the relaunch of Peloton Digital in 2019. My team brought to market all of Peloton’s connected TV applications, drove industry leading in-app engagement, and developed high performing ominchannel campaigns that drove massive YoY growth for the business.

Jan 2017 – Apr 2019 · 2 yrs 3 mos · Burbank, California

• Oversaw product development including TVE strategy, digital operations, social media/ community, short-form content, lifecycle, growth marketing, and direct response advertising.

Apr 2012 – Dec 2016 · 4 yrs 8 mos · Beverly Hills

• Led strategy and operations for Participant’s award-winning Film, television, Digital and Social Impact departments.

Jan 2008 – Mar 2012 · 4 yrs 2 mos · Greater Los Angeles Area

• During tenure as EVP, I focused on standing up new business ventures and capabilities including launching the company’s video business. As CMO, I oversaw audience development, brand-building and cross-platform activation. As GM, launched the company's celebrity division including recruiting and managing talent partners such as the Kardashians, Britney Spears, among others.

May 2006 – Jan 2008 · 1 yr 8 mos

• General management of flagship property. Lead major initiatives focused on audience development, content acquisition and distribution, SEO/SEM, product enhancements and business development.

Oct 2005 – May 2006 · 7 mos

Dec 2004 – Aug 2005 · 8 mos

• I serviced clients from a variety of sectors, from healthcare to tech, with digital marketing and brand strategy.

Jan 2004 – Jan 2004 · 0 mo

Jun 2002 – Nov 2004 · 2 yrs 5 mos

• My responsibilities included growth marketing (via SEO/SEM, advertising, strategic partnerships, and publicity), revenue generation, product marketing, and customer service.

Jan 2000 – Jan 2001 · 1 yr

• I developed media plans and secured ad buys for a variety of blue chip and start-up clients such as GAP Inc., Hewlett Packard, Electronic Arts and several others.

Jan 1999 – Jan 2000 · 1 yr

• Account lead on several major partnerships representing over $4MM in revenue.

Jan 1998 – Jan 1999 · 1 yr

• Media planning and buying, advertising production, copy writing/ editing, product management on PC and console titles, oversight of the eidos website and e-newsletter.