Joyce Moy

CEO

Singapore, Singapore, Singapore31 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in data-driven marketing strategies.
  • Extensive leadership experience in diverse marketing teams.
  • Expertise in driving demand generation across APJC region.
Stackforce AI infers this person is a Marketing Executive with extensive experience in B2B technology marketing.

Contact

Skills

Core Skills

Team LeadershipB2b Marketing StrategyGo-to-market StrategyLeadershipDemand GenerationDigital MarketingLead GenerationB2b MarketingBusiness StrategyConsumer ResearchStrategic PlanningQuantitative ResearchMarket Research

Other Skills

Account ManagementAnalytical SkillsB2C MarketingCampaign ManagementCustomer Relationship Management (CRM)Demand PlanningDirect MarketingLead ManagementManagementMarketingMarketing CommunicationsMarketing ManagementMarketing StrategyMulti-channel MarketingProduct Marketing

About

As the Vice President of Marketing at Cisco, I lead a diverse and talented team of marketers who are responsible for driving GTM, demand generation, brand awareness, customer and partner marketing across the Asia Pacific, Japan, and China (APJC) region. With many years of experience in the IT industry, I have a proven track record of delivering innovative and effective marketing campaigns that align with Cisco's vision, values, and goals. I have extensive knowledge and expertise in leading with data and insights to drive GTM planning which enable me to design and execute data-driven and customer-centric marketing strategies that generate leads, increase revenue, and enhance customer loyalty. I am passionate about empowering and developing my team, collaborating with cross-functional and regional stakeholders, and leveraging Cisco's technology and solutions to create positive impact and value for our customers, partners, and communities.

Experience

Cisco

6 roles

Vice President, APJC Marketing

Promoted

Nov 2023Present · 2 yrs 4 mos · Singapore

Team LeadershipBusiness StrategyB2B Marketing Strategy

Head of APJC Marketing

Promoted

Jun 2022Oct 2023 · 1 yr 4 mos · Singapore

Team LeadershipBusiness StrategyB2B Marketing Strategy

Senior Director, APJC Regional Marketing

Jan 2021May 2022 · 1 yr 4 mos · Singapore

Go-to-market StrategyLeadershipStrategic PlanningB2B Marketing Strategy

Director, APJ Commercial, Partner and Digital Marketing

Promoted

Jul 2014Dec 2020 · 6 yrs 5 mos · Singapore

Team LeadershipBusiness StrategyB2B Marketing Strategy

Senior Manager, APJC Commercial and SMB Marketing

Aug 2010Jun 2014 · 3 yrs 10 mos · Singapore

Team LeadershipGo-to-market StrategyDemand GenerationB2B Marketing StrategyRevenue op

Marketing Manager

Aug 2006Jul 2010 · 3 yrs 11 mos · Singapore

Digital MarketingBusiness StrategyB2B Marketing StrategyDemand Planning

Wunderman

General Manager

Feb 2005Jul 2006 · 1 yr 5 mos · On-site

Team LeadershipLead GenerationDigital MarketingBusiness StrategyB2B Marketing Strategy

Ogilvyone worldwide

Associate Business Director

Jan 2000Dec 2004 · 4 yrs 11 mos · Singapore · On-site

B2B MarketingCustomer Relationship Management (CRM)Business StrategyAccount ManagementB2C Marketing

Mtv asia

Associate Director, Research and Planning

Jun 1996Jan 2000 · 3 yrs 7 mos · Singapore · On-site

Consumer ResearchStrategic PlanningAnalytical Skills

Consumer probe singapore pte ltd

Senior Research Executive

Jun 1994Apr 1996 · 1 yr 10 mos · Singapore · On-site

Quantitative ResearchAnalytical SkillsQualitative ResearchStatistical Data AnalysisMarket Research

Education

Nanyang Technological University Singapore

Bachelor of Business — Financial Analysis

Jan 1991Jan 1994

Stackforce found 100+ more professionals with Team Leadership & B2b Marketing Strategy

Explore similar profiles based on matching skills and experience