May 2022 – Aug 2024 · 2 yrs 3 mos · Delhi, India

Feb 2021 – May 2022 · 1 yr 3 mos · Gurugram, Haryana, India

Mar 2019 – Feb 2021 · 1 yr 11 mos · New Delhi Area, India

Sep 2018 – Feb 2019 · 5 mos · Chandigarh Area, India

May 2017 – Aug 2018 · 1 yr 3 mos · Mumbai Area, India

• Key Responsibilities:
• To research about competitor brands and build client's media Strategy using BARC.
• To Pre-& Post evaluate the performance of proposed Media Campaigns.
• To calculate share of voice(SOV) of the client and its competitors.
• To evaluate effectiveness of a Media Campaign.
• To evaluate channel performances and identify trends for channel selection in media plans.
• To select channels, spots and frequency for an advertisement throughout the campaign period.
• To monitor ad spots played on all the selected channels.
• To evaluate radio channels’ reach & frequency by using RAM software.
• To evaluate print medias’ reach & frequency using IRS software.

Apr 2016 – May 2016 · 1 mo · Gurgaon, India

• Objectives:
• To identify the various factors on which OEM dealerships base their decisions to buy a specific brand of oil
• To develop strategies to market and promote Valvoline as the most preferred oil brand at dealerships which dealt with several other brands
• Deliverables/Recommendations:
• Brand Awareness Study: Conducted market research to understand the current scenario with respect to brand recall and awareness in the 5 states which were under the scope of the study
• Identified the common issues faced by dealerships
• Identified consistency and patterns in the problems faced by the dealerships
• Identified issues that affect the sales of oil at OEM tie ups
• Developed Strategies to improve engagement with the stakeholders to improve sales
• Suggested measures to increase the effectiveness of their branding activities

Dec 2012 – Dec 2014 · 2 yrs · Punjab

• Abhishek Sales is a proprietorship firm that is responsible for developing and expanding B2B sales for ACT II Popcorn and ACT II Nachos brands of Agro Tech Foods in Punjab region. We targeted institutions like PVR Cinemas, FUN Cinemas, DT Cinemas, SRS and certain small-scale movie theatres. My role in the firm was to design strategic business plan to bring on board new institutional clients in order to increase the reach and sales of Agro Tech products in Punjab and to devise the price at which these products would be sold to these institutions which in turn defined the profitability of Abhishek Sales Corporation.
• Key Responsibilities:
• To identify untapped institutional chain in Punjab region
• To identify, on board and integrate small scale theaters to our distribution network
• To introduce the products to the newly identified institutions and push for sales
• To develop pricing strategy for the products based on various parameters
• To handle the logistical requirements for institutional distribution of the products