Satish Kadu

Co-Founder

Bengaluru, Karnataka, India27 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Founder of a leading MarTech company.
  • Pioneered the first Demand Side Platform in the region.
  • Expert in AI-driven marketing strategies.
Stackforce AI infers this person is a MarTech expert with extensive experience in product management and strategic growth.

Contact

LinkedIn

Skills

Core Skills

EntrepreneurshipGrowth MarketingData-driven MarketingProduct ManagementStrategic InvestmentLeadershipProgram ManagementProduct Development

Other Skills

AnalyticsCustomer SuccessAI-driven MarketingProgrammatic Media BuyingDigital AdvertisingBusiness DevelopmentMarket AnalysisOnline AdvertisingStart-upsStrategyBusiness StrategyMarketingDigital MarketingDisplay AdvertisingMobile Advertising

About

I’m the Founder & CEO of YOptima, where we help brands turn brand investments into measurable business growth. I believe brand growth is a system, not a campaign—and that performance and branding work best when designed together. Over 25+ years, I’ve worked across product, platforms, marketing, and investing—building early programmatic and data platforms at Komli, Yahoo, and Microsoft, and spending time on early India investing at Naspers. Today, my focus is on using AI to connect brand signals with real business outcomes. Outside work, I’m a die-hard Indian cricket follower, an amateur table-tennis player, and deeply into Indian music. I can’t dance—but I enjoy singing, and once sang a song in reverse on stage with a Bollywood singer.

Experience

Yoptima

Founder & CEO

Jul 2013 – Present · 12 yrs 9 mos · Bengaluru, Karnataka, India · Hybrid

  • YOptima is a deep-tech enabled, strategic media partner that helps emerging and established brands optimize brand marketing spends for accelerated business outcomes.
  • We partner with CMOs and growth leaders to drive brand and market share growth, powered by AI-driven audience intelligence, programmatic excellence, and seasoned strategic expertise. Our approach goes beyond channel execution—focusing on outcome-engineered digital branding that delivers measurable brand lift, search lift, organic traffic, and sustainable growth.
  • Our programmatic-first martech stack unifies digital media investments across YouTube, OTT, Commerce Media, premium publishers, native integrations, Connected TV (CTV), and Digital Out-of-Home (DOOH)—activating the right screens, audiences, and moments to maximize impact while optimizing media budgets.
  • Recognized by Deloitte among India’s Top 25 Fastest-Growing Tech Companies, YOptima is a Google AdTech Partner, Accenture Open Innovation Partner, and a Red Herring Global 100 winner.
EntrepreneurshipGrowth MarketingAnalyticsProduct ManagementCustomer Success

Komli media

Vice President & Business Head

Sep 2008 – May 2013 · 4 yrs 8 mos · Mumbai, Maharashtra, India

  • Ran products and platform business as part of Komli's founding management team.
  • My team built and launched ATOM and ViziSense. ATOM was the region's first Demand Side Platform (DSP) and ViziSense challenged the dominance of comScore in India as an innovative audience measurement & analytics platform.
Data-driven MarketingEntrepreneurshipAnalyticsLeadershipProduct Management

Naspers limited

Vice President - Head of Investments; Business Head

Sep 2006 – Aug 2008 · 1 yr 11 mos

  • Ran MIH Internet's M&A, Investment & strategic alliance initiatives for the Indian market.
  • Founded vertical & local search business for Ibibo.
AnalyticsStrategic InvestmentLeadershipProduct Management

Yahoo! inc.

Product Head

Feb 2005 – Sep 2006 · 1 yr 7 mos

  • Product Head for Yahoo! Farechase India, Yahoo! India News.
  • Part of the product management team that built Yahoo's Behavioral Targeting Platform.
Data-driven MarketingAnalyticsProduct Management

Microsoft

Program Manager

May 2003 – Feb 2005 · 1 yr 9 mos

  • Program Manager for Microsoft Visual Studio 2005
Program ManagementProduct Management

Wipro technologies

Technical Lead

Jan 1999 – Jan 2003 · 4 yrs

Product Development

Somaiya group

Technical Officer

Jan 1996 – Jan 1997 · 1 yr

  • Operations Consulting

Education

Indian School of Business

MBA

Jan 2002 – Jan 2003

Indian Institute of Science (IISc)

Master of Engineering

Jan 1997 – Jan 1999

Institute Of Chemical Technology

Bachelor of Chemical Engineering

Jan 1992 – Jan 1996

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