Saugata Bagchi

CEO

Mumbai, Maharashtra, India24 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years of digital marketing experience.
Expert in B2B marketing and digital strategy.
Proven track record in revenue generation.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B digital marketing strategies.

Contact

Skills

Core Skills

B2b MarketingDigital StrategyDigital MarketingMarketing Strategy

Other Skills

AdvertisingBrand ManagementBudget ManagementBusiness DevelopmentBusiness PlanningBusiness StrategyCO-PACRMCollaborative LeadershipCompetitive AnalysisCreative DirectionCreative StrategyCross-functional Team LeadershipCustomer AcquisitionCustomer Experience

About

Saugata Bagchi is a seasoned global digital marketing executive with over 20 years of experience driving transformation across industries including BFSI, ITeS, Healthcare, Automotive, Technology and Retail. He specializes in building future-ready marketing ecosystems through strategic CXO engagement, omnichannel campaigns, and Martech innovation. As a senior leader at Tata Communications, Saugata has led global brand growth and B2B marketing initiatives that deliver measurable ROI. His expertise spans SEO, paid media, marketing automation, and customer experience design—making him a key driver of digital strategy and revenue acceleration. Saugata is known for his ability to simplify complexity, influence executive leadership, and shape long-term digital roadmaps. He combines deep domain knowledge with a consultative approach, enabling organizations to pivot effectively in a fast-changing, AI-driven landscape. Recognized for thought leadership and transformational marketing, he focuses on creating clarity in fast-moving environments and is a trusted advisor to global enterprises navigating change.

Experience

24 yrs 3 mos

Total Experience

4 yrs

Average Tenure

7 yrs 2 mos

Current Experience

Tata communications

2 roles

Global Head - Digital, Experiential & Content Marketing

Feb 2019 – Present · 7 yrs 2 mos

B2B MarketingBusiness PlanningSearch Engine Marketing (SEM)TeamworkMulti-Channel MarketingProject Management+1

Head - Global Digital & Content Marketing

Feb 2019 – Jun 2023 · 4 yrs 4 mos

1. Lead and drive marketing strategies to build the brand across global markets
2. Articulate the proposition and create customer engagement through personalized web journeys and supporting media strategies.
3. Lead teams to capitalize on business opportunities spanning industry segments, geographies & accounts.
4. Create and deliver digital transformation stories by applying the best practices in web, social media, paid media marketing automation and communications design
5. Top Achievements: YoY growth I Revenue Generation via Digital Marketing I Creating automation models for customer engagement and future ready digital solutions

Budget ManagementMarket PlanningMarketing Budget ManagementB2B MarketingSearch Engine Marketing (SEM)Customer Acquisition+17

Quasar media pvt. ltd (groupm/wpp)

2 roles

National Head

Nov 2015 – Jan 2019 · 3 yrs 2 mos

Quasar Media Pvt. Ltd is an India based acquisition by the WPP group.
1. Impacted product improvements by improving communication planning, UX/UI and Web Analytics, Consumer Insights & Digital Activation.
2. Set up a web automation practice, enabling the launch and operation of Digital and e commerce verticals for a global brand.

Budget ManagementMarket PlanningNew Business DevelopmentDigital MarketingB2B MarketingBusiness Planning+16

Regional Head - West & South

May 2014 – Nov 2015 · 1 yr 6 mos

1. Built on the existing technology capabilities (mobile and web marketing), building alliances & multi-level partnerships within WPP & outside to drive inorganic growth.
2. Set up a social media command centre practice within the Mumbai office, running it for one of India’s largest film, television, digital VOD & independent content IP company.

B2B MarketingSearch Engine Marketing (SEM)Customer AcquisitionTeamworkMulti-Channel MarketingMarketing Strategy+12

Tribal worldwide

Vice President

Jan 2010 – Apr 2014 · 4 yrs 3 mos · Mumbai Area, India

1. Led the overall growth strategies of the agency at the national level and delivered P&L targets.
2. Achieved 100% revenue and profitability targets for 3 consecutive years.
3. Implemented market specific growth and communication strategies with a focus on Search, Social, Digital
4. Branding and Mobile Marketing
5. Established the agency as an agency of choice for India’s biggest advertisers

Budget ManagementB2B MarketingBusiness PlanningSearch Engine Marketing (SEM)Customer AcquisitionTeamwork+14

J. walter thompson worldwide

Account Director

Feb 2009 – Jan 2010 · 11 mos · Mumbai, Maharashtra, India

1. Responsible for strategic planning, advising clients on new issues/external environment pertaining to their business.
2. Presented agency ideas and strategic recommendations for new business development.

Search Engine Marketing (SEM)TeamworkMulti-Channel MarketingMarketing StrategyBrand ManagementDigital Marketing+9