Mar 2021 – Feb 2024 · 2 yrs 11 mos · Pune District, Maharashtra, India

• Games Business case with strategy, roadmap planning, and Forecasting.
• Maintain and build relationships with advertising partners Like Admob,Inmobi,Unity, ironsource ,
• Playhaven,Adcolony, Chartboost, Poket,zaper etc for Ad revenue through game.
• Responsible for user acquisition traffic including the development of overall creative, strategy,
• optimization and ROI analysis
• Track and optimize activity to increase downloads & ROI.
• Measure and optimize on performance – ROI, retention, engagement, etc.
• Working for Organic download with the support of ASO and social media Marketing
• Designing and implementing social media strategy to align with business goals

May 2018 – Feb 2021 · 2 yrs 9 mos · Pune/Pimpri-Chinchwad Area · On-site

• Drive new-product-introduction and Road Map for take live.
• Key responsibilities include Product Planning and manage the Digital Marketing efforts to achieve the strategic objectives of the company in the India region.

Sep 2017 – May 2018 · 8 mos · Mumbai Metropolitan Region

• Key responsibilities include Product Planning and manage the Digital Marketing efforts to achieve the strategic objectives of the company in the region.
• Responsible for defining the business requirements and applying business intelligence solution to solve business problems.
• Drive new-product-introduction and Road Map for take live.
• Analyses the internal Data and competitor data to grow the Business. Analysis product user retentions, cohort, LTV,Arpu,marketing ROI and cost per acquisition etc.
• End-to-end involvement with several features driving both revenue & Spend.

Jun 2011 – Aug 2017 · 6 yrs 2 mos · Pune/Pimpri-Chinchwad Area

• Experience in various online Ad serving technologies including CPC / CPM / CPA Advertising, Ad Operations, Campaign Management, Ad Trafficking, Ad Serving, Ad Optimization.
• Best performance related analytical skills that improves the campaign performance.
• Coordinating with ad-network for Ops related queries to get the campaign optimize for better ROI.
• Optimizing, analyzing, planning and inventory of Zapak & developing structured processes for boosting online advertising and revenues.
• Revenue Projection and analysis of Marketing Spend ROI as per the AOP requirement.
• Optimizing campaign based on ECPM, CTR, DAU, ARPU, CPA, Retention, Auto renewal ect.
• Positive participation in the Annual Operating Plan, Revenue Planning, Flash and Forecast, Product Analyst, Tracking of KPI`s, Variance Analyst, Coordination with different verticals and fulfilling their business requirements, Coordinate with IT for reporting requirements, Pre and Post launch Product Analyst, acquisition cost analysis, Analyst of decay in the subscriber base.
• Responsible for all the Data Analysis for Corporate Sales Team, Complete Business Analyst - Daily, Weekly & Monthly - Monthly Tracker for gaming, non-gaming and subscription, Data support for all Products & Comparative studies, Churn Analyst based on ROI & Risk Coverage. Tracking Business KPI’s against AOP target.
• Responsible for managing relationships with specific vendors and serving as the organization's point of contact.
• Researches, analyzes and evaluates vendors (Partner payout & MIS creation for invoices to carriers).
• Analyzing day to day operations for revenue movement, customer behavior, market trend, response on product interventions.
• Reporting the deviations between planned and actual performance for correction to the respective
• departments
• Working closely with the company’s sales and finance Team.

Mar 2010 – Jul 2011 · 1 yr 4 mos · Gurugram, Haryana, India

• Interact with the client & the circle wise VAS Managers for the Portal related BI & Business Analysis.
• Tracking the flow of Portal circle wise & make them live as per the client requirement to that particular region.
• Tracking the Subscription Pack for the WAP Portal (OnNet & NearNet) as per the Company & Client requirement.
• Resolution the technical issues related to BI and Billing Server.
• Tracking the Event wise categories, Movie wise categories, Singer Special Categories, Daily Campaign management, Imagery contents Ringtones, Polytones, Monotones, and Games & lots more whatever is related to our Entertainment world.
• Managing BI for Integrated categories in Portal Management System as per the client requirement.
• Managed campaigns with content providers to better promote their content - including titles, set-up, duration, promotional channels, prizes and message to end users.
• Provided the feedback to operators during and after campaign execution of its success.
• Analyze the key areas of interest to increase mobile downloads.
• Analyze and identify key & important areas, to increase download. In depth understanding the product and process.
• Made of the special packages with the content available.
• Analyze the consumer behavior and purchasing pattern on Airtel Live.

May 2006 – Mar 2010 · 3 yrs 10 mos · Greater Delhi Area

• Provide Daily MIS,Monthly MIS of Credit monitoring.
• Daily paid file sent to agency and zone daily basic
• Rendering MIS Reports to Senior Authority as per requirement like barringAnalysis,
• Wrong Reactivation of customers before first bill generation,
• Monthly credit catagory upgrade and down grade As per Based on customer
• usage/payment record.
• All the credit and Dunning Action Has been Taken As per Credit Policy).
• Suspension/Reactivation of Postpaid customers on Overdue amt, Fraud Criteria and cheque Bounce.
• Audit of wrong unbarring/Wrong Reactivation like given ptp for two days but no payment is received in two days.
• Live Monitoring Ranger (FMS-Fraud Management System) alerts for erratic usages customer.

Jun 2005 – May 2006 · 11 mos · Greater Delhi Area

• Allocation Of Cases for verification to Agency
• Handling & Monitoring 3 verification agencies
• Handling Sales R.M’s Queries & Dispute Resolution
• Allocation of Cases Sent For Re-verification.
• Different Action based on verification feed back.