Jul 2017 – Dec 2018 · 1 yr 5 mos

Jul 2013 – Jun 2017 · 3 yrs 11 mos

• Product Marketing for Smarter Commerce Portfolio of IBM
• Participated in Key Events:
• Project Lead for the planning & execution of GBS, iX presence at Smarter Commerce Global Summit Tampa, Florida 2014 & Monaco 2013
• Facilitating 14 IBM iX Client Workshops in Customer Journey Mapping, User Experience, Omni Channel Transformation

Jun 2010 – Jul 2013 · 3 yrs 1 mo

• Customer Value Strategy Consulting for IBM Interactive Experience Clients, key focus areas include consultative selling, customer journey mapping, market scan in cross industry domain.
• IBM Interactive Experience is IBM’s premier Digital Agency with more creatively than a consultancy and the power to integrate the whole system.
• Digital and physical convergence has given way to new opportunities for business innovation. IBM Interactive Experience has capabilities to enable client success through executable strategies, and provide differentiation through technology-enabled transformation, in 4 broad areas of customer strategy, creative & design, customer analytics & customer platform.
• In the current role he is associated with Business Development, Marketing Strategy formulation, web marketing & mobile app development/analytics

Apr 2007 – Jun 2010 · 3 yrs 2 mos

• Symphony Marketing Solutions
• Privately Held; 1001-5000 employees; Market Research industry
• Symphony Marketing Solutions is a group within Symphony Services that provides end-to-end, data analysis and management, decision support and marketing execution services to data intensive companies.
• Symphony Marketing Solutions' offerings are tailored to key vertical markets including Retail and Consumer Products, Telecommunications, and Market Research and Database Marketing, in order to help clients maximize marketing effectiveness and drive revenue.Ninety-five percent of the FORTUNE 500 in CPG and retail leverage IRI to power their business.
• Symphony Marketing Solutions (SMS) is the Global Operating Center of Information Resources Inc USA (www.infores.com).
• Information Resources Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace.
• The profile involved the following key activities:
• Developed and managed shot term and long term projects as well as processes per SLAs (PepsiCo, Frito-Lay, North America) - Mapping business requirements, conducting analysis and rendering sustained advisory services
• Key Projects - Doritos brand Annual Operating Plan (AOP 09), measure and compare the Success Rate of all the new launches of Frito Lay 08 vs. 09
• During this tenure worked on-site in the Frito-Lay, Headquarter, Plano Texas.

Jan 2006 – Jan 2007 · 1 yr

• Senior Executive South Zone Marketing Team
• Retail Operations Strategy
• Supply Chain Management Project in Indian Supermarket Chain (Indent v/s Supply, Food Bazar)
• Campaign Management project to increase store footfalls
• New Store opening, planogram planning