Ajay Ramamoorthy

Digital Marketing Specialist

Chennai, Tamil Nadu, India8 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Generated over $1M in organic pipeline.
Grew qualified organic visits by 10X.
Improved demo conversions through strategic messaging.

Stackforce AI infers this person is a SaaS Content Marketing Specialist with a strong focus on organic growth and SEO.

Contact

Skills

Core Skills

Content MarketingSeoProduct MarketingContent Writing

Other Skills

Analytical SkillsB2B MarketingB2B Marketing StrategyB2B SoftwareBrand PositioningCommunicationContent CreationContent DevelopmentContent ManagementContent Management Systems (CMS)Content StrategyCustomer AcquisitionCustomer InsightCustomer ServiceData Analysis

About

As a Senior Content Marketer at Spendflo, I have spearheaded the development of an organic growth engine, leveraging content strategy, technical SEO, and programmatic page systems. This work has successfully generated over $1M in attributable organic pipeline, driving results in mid-market and enterprise accounts. With a Bachelor of Technology in Computer Engineering from SASTRA University, I bring expertise in organic search, inbound lead generation, and product marketing. I am dedicated to creating content strategies that deliver measurable outcomes and strategically align with organizational goals in the SaaS industry.

Experience

Spendflo

Senior Content Marketer (first marketer, owning Organic Growth and SEO)

Mar 2022 – Present · 4 yrs · Chennai, Tamil Nadu, India · On-site

Built Spendflo’s organic engine over 2 years from scratch by owning content strategy, technical SEO, and programmatic page systems. This work generated $1M+ in attributable organic pipeline across mid market and enterprise accounts.
Reworked pricing, alternatives, and comparison pages to match buyer intent and improve conversion. This drove $132K+ in organic closed won revenue over the last two years.
Grew qualified organic visits 10X through scalable templates, high intent long tail expansion, and improved indexation hygiene.
Built a mid funnel content system using internal programmatic templates that expanded discovery across procurement and SaaS savings and cost optimization topics and strengthened visibility in AI overviews.
Raised domain authority from the mid forties to 60+ through foundational cleanup and high quality placements and improved competitiveness across alternatives and category and comparison searches.
Improved demo conversions by tightening messaging on high intent pages and strengthening presence on G2 and Capterra through close work with Product and Sales and CX teams.
Contributed $2M+ in total inbound pipeline and $250K+ in closed won across Organic and Direct. Organic remained the primary driver of high intent discovery.

Organic SearchInbound Lead GenerationProduct MarketingTechnical SEOContent StrategyGoogle Analytics+2

Zomentum

Product Marketer

Feb 2020 – Dec 2021 · 1 yr 10 mos · Bengaluru Area, India

Powering the next 100 B $ worth of IT transactions.
Wrote and managed Zomentum Website end-to-end
Owned product positioning, GTM and brand voice of Zomentum
Wrote and managed multiple landing pages, customer Case-studies and resources for Zomentum
Wrote and managed battle cards against competitors
Revamped the entire Zomentum website for improved aesthetic appeal, better UI/UX flow, and website performance
Actively writing and managing all product-related content on Zomentum website
Wrote and published multiple explanatory features pages on each of Zomentum's software modules
Responsible for middle funnel resources, including product templates and guides.
Still Working on the next interesting thing

Product MarketingGTM StrategyWebsite ManagementContent Creation

Facilio: optimizing facilities

Product Marketer

Oct 2019 – Feb 2020 · 4 mos · Chennai Area, India

Wrote and managed all web pages related to Facility, Workplace and Property Management features
Wrote a case study specific to FM services and an SEO page to target FM specific keywords to improve organic reach towards FM personas.
Wrote and published multiple web-pages on Facilio's value prop by industry, outcome, and persona.
Refined four Facilio pitch decks towards multiple enterprise personas
Handled Facilio's social media profile and was responsible for scheduling weekly social posts that garnered an average of 2000 organic impressions.
Wrote and managed product-related content within the Facility, Workplace, and Property management modules.

Product MarketingSEOContent Management

Upshotly

Product Marketer

Aug 2018 – Sep 2019 · 1 yr 1 mo

As the only marketing person in a small team I owned all things marketing wherein I got to wear multiple hats at once.
Worked on messaging, positioning and creating brand-voice for Upshotly across website and company social profiles.
Wrote engaging marketing copy for Website, Product Hunt, G2 Crowd, Beta List, and other software review sites while also owning product
adoption.
Came up with Upshotly pitch-deck storyline and
content for Saastock Product Launch, Investor and Accelerator pitches.
A self-educated expert on OKR and continuous performance management frameworks based on the book "Measure what matters" by John Doerr
Identified appropriate buyer persona and wrote multiple blogs targeting the same.
Managed end to end customer funnel from lead gen, pre-sales to customer onboarding and customer success.

MarketingContent CreationBrand PositioningProduct Marketing

Zoho corporation

Content Writer

Jun 2017 – Feb 2018 · 8 mos · Chennai Area, India

Specialized in cloud-based log management.
Wrote and managed all technical and marketing documents about cloud-based log management.
Wrote and managed page tips, error messages, and content for UI response within the log management product.
Periodically evaluated and improved page performance using the Google Analytics tool.

Technical WritingContent ManagementGoogle AnalyticsContent Writing