Ashima Mathur

CEO

Delhi, Delhi, India25 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving demand generation.
Expertise in integrated marketing communication strategies.
Strong stakeholder management and C-Suite relationship skills.

Stackforce AI infers this person is a Marketing Leader with expertise in B2B marketing strategies and demand generation.

Contact

Skills

Core Skills

Integrated Marketing CommunicationStrategy DevelopmentKey Performance IndicatorsDemand GenerationMarket ResearchStakeholder ManagementCampaign Management

Other Skills

AnalyticsCRMCollaborative Project ManagementCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Digital MarketingEvent ManagementGo-to-market StrategyLead GenerationManagementMarketingMarketing Budget ManagementMarketing CampaignsMarketing Management

About

Experienced marketing and communication leader with a passion for driving success in global brands. I excel in product marketing, spearheading high-value initiatives, and designing impactful programs for Enterprise, SMB, and channel partners. My expertise lies in setting up revenue-generating engines, pioneering digital marketing strategies, and optimizing ROI. I specialize in Integrated Marketing Communication, Strategy Development, Demand Generation, Campaign Management, and Digital Marketing. I excel in managing complex stakeholder environments, fostering C-Suite relationships, and crafting compelling stories. I have a knack for creating immersive event experiences, managing vendors, and forging strategic partnerships.

Experience

Pitney bowes

5 roles

Director - Marketing,

Jan 2025 – Present · 1 yr 2 mos

Responsible for developing and executing marketing strategies tailored to diverse APAC markets - India, Japan and ANZ, manage brand awareness across different countries, analyzing market trends, and collaborating with local teams to achieve business goals within the region.

Integrated Marketing CommunicationStrategy DevelopmentDemand GenerationCampaign ManagementDigital Marketing

Director - Marketing & Operations, India

Promoted

Jan 2024 – Feb 2025 · 1 yr 1 mo

In Addition to regional marketing responsibilities, I will be overseeing global services and supply chain functions; helping the teams on strategic, administrative, enablement and seamless field operations.

Director, Regional Marketing & Global Marketing Center, India

Dec 2022 – Apr 2024 · 1 yr 4 mos

Key Performance Indicators

Marketing Director

Apr 2021 – Nov 2022 · 1 yr 7 mos

Key Performance Indicators

Country Marketing Manager, India

Jul 2014 – Apr 2021 · 6 yrs 9 mos

As Head - Marketing for India, I am responsible to create demand for Pitney Bowes portfolio of products and solutions to support long-term profitable growth.
The main objectives are to create markets/needs, change perceptions, generate demand and drive strategic initiatives (long term and short term).
To develop and support overall India strategy for the business & drive execution strategy through data oriented, timelines based outcomes
End to end ownership of strategy development, strategy execution and implementing market intelligence into segmentation strategy and demand generation in the region
Responsible for creating new market opportunities, focusing efforts on web, SEM, SEO experiences, lead generation, Events/Expo/Sponsorships and PR/external communications.
Work on attractive offers and promotions for different products or new business opportunities
Develop, sustain and implement Pitney Bowes global best practices, customize the solutions and explore the potential in India
Launch new product and solutions in India with new collaterals, execution, communication and GTM plan.
Targeted Marketing plan for each product with defined monthly/quarterly validated pipeline targets to support overall business plan
Build and execute initiatives around creating awareness and positioning Pitney Bowes as global brand
Implement Global initiatives and standardize collaterals as per brand guidelines
Ensure cross-organizational coordination of teams & secure close cooperation within the BU’s, Regions, Teams, Operations to improve ways of working, competence & knowledge management in all areas.

Demand GenerationMarket ResearchLead GenerationEvent ManagementStrategic Initiatives

Ibm india private limited

DGM Marketing - Government & Smart Cities

Dec 2010 – Jun 2014 · 3 yrs 6 mos · Delhi

Build business strategy for Government business for India/South Asia
Focus on Growth Initiatives – Smarter Cities (Building, Energy & Utility, Transportation, Public Safety), Cloud, Analytics (Big Data), Mobility, Social (CAMS) in Government
Stakeholder and Ecosystem Management
Create platform for Sales teams to meet, interact and network with Senior Govt. officials
Design Marketing & Communication strategies and plans for Government business across Central and State Govt.
End-to end integrated campaign management from conceptualizing to generating validated leads for the business.
Collaborate with Sales leaders and other Marketing and Communication functions
Build cities focused plan on positioning Government and Smarter Cities solutions and map senior officers and decision makers in the state and city administration
Recommend actions to drive performance in various segments – Government, Education, Healthcare (Payor & Provider) and establish objectives for Go-to-Market Plans
C-Level customer relationship mapping and management - Drive C-Suite studies for the industry
Drive external relations - media relations, industry bodies - CII, NASSCOM
Skill Leader for Government BD, and Architects Teams
Own and execute Digital Marketing plan for the Government business.
Work with IBM partners to design, plan and execute marketing tactics on agenda, customer base, and generate joint opportunities
Customer Database management
Vendor Management