Ambi Parameswaran — Co-Founder

Ambi M G Parameswaran is a Brand /CEO Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory. In a career spanning 45+ years Ambi has handled assignments in marketing, sales and advertising with Rediffusion Advtg, Boots Company, UDI Yellow Pages and over 25 years with FCB Ulka Advertising. He served as VP, then as CEO/ED of FCB Ulka from 2003 to 2013 and was key member of the team that turned around Ulka from a loss making ad agency into a top three marketing communications group. Ambi has helped build numerous brands including Thermax, Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. He has had brand coaching engagements with PepsiCo, Tata Motors, Wipro Consumer, Abbott, TI Cycles, Sun Pharma, D Decor, Nippon Paint among others. Ambi has been contributing articles to business publications, has conducted branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA, OPPI etc.; he has spoken at five TEDx events, the Kellogg India Summit at Northwestern University and at Cornell University; he is a Adjunct Prof of Marketing at SPJIMR and a guest faculty at IIMC, IIMA, MICA and ISB. Ambi now has twelve books to his credit including : “FCB-Ulka Brand Building Advertising – Concepts and Cases Book I & Book II [with Kinjal Medh]”; "Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize], "For God's Sake - An Adman on the Business of Religion", "Strategic Brand Management Indian Version" [with Prof K L Keller, Prof V Swaminathan and Prof I Jacob]. He is the author of bestselling books "Nawabs Nudes Noodles - India Through 50 Years of Advertising" [a finalist at Crossword Popular Book Awards 2017], "SPONGE- Leadership Lessons I Learnt From My Clients" [Fin Express #1 Bestseller], "SPRING- Bouncing Back From Rejection" [Tata LitLive Business Book of the Year 2021 Finalist], 'All The World's A Stage - A Personal Branding Story' and 'Marketing Mixology' [June 2025]. Ambi served as the President of AAAI [2014-16] and President of Ad Club Bombay [2003–05]. He served on the Board of Governors of IIMC from 2007-2017; he has been an independent director on the board of Galaxy Surfactants Ltd, Qube Cinemas P Ltd, FDC Ltd [mrfs of Electral], THG Publications and Rediff.com India Ltd. He received the Distinguished Alumnus Award from IITM in April 2009 and from IIMC in November 2018. He has a PhD from Mumbai University , an AMP from HBS and Executive Coaching Certification from CFI .

Stackforce AI infers this person is a seasoned expert in Marketing and Brand Management with extensive leadership experience.

Location: Mumbai, Maharashtra, India

Experience: 46 yrs 1 mo